SCRABBLE, Tetris, Need for Speed SHIFT, Mirror\u2019s Edge and Command & Conquer Red Alert
\nDesigned Specifically for the iPad<\/p>\n
21 May 2010, Australia \u2013 EA Mobile\u2122, a division of Electronic Arts Inc. has announced five best-selling titles available for Apple\u2019s iPad in Australia. The games include SCRABBLE, Tetris\u00ae, Need for Speed\u2122 SHIFT, Mirror\u2019s Edge, and Command & Conquer\u2122 Red Alert\u2122.<\/p>\n
\u201cAs one of the leading publishers on the App Store, EA is delivering five games that take advantage of the unique capabilities of iPad for a broad range of gamers, from the casual to the hardcore, and this product slate is just the beginning,\u201d said Travis Boatman, Vice President of Worldwide Studios, EA Mobile. \u201cFor example, with SCRABBLE, we have modernised this family favourite game by developing a fun, interactive \u2018Party Play\u2019 mode. For our more hardcore fans, Need for Speed SHIFT becomes the ultimate immersive driving experience. We are thrilled to offer EA games with the launch of iPad\u2014a device that is like no other.”<\/p>\n
SCRABBLE Offers Players a Modern Twist to the Classic Word Play Experience<\/p>\n
SCRABBLE for iPad spells F-U-N! EA Mobile has created fan favourite crossword game, with a fresh interface uniquely designed for iPad that lets players pass \u2018n\u2019 play or go solo, in portrait or landscape mode. Social and multiplayer capabilities also enable players to challenge friends on Facebook, or through a local Wi-Fi network.<\/p>\n
In the all new \u201cParty Play\u201d mode, up to four iPhone or iPod touch players can connect their devices to be used as private tile racks and seamlessly play their words onto the iPad \u201cgame board\u201d with a simple flick. And for newcomers, the exclusive \u201cTeacher Feature\u201d shows players the best word choice for the previous play.<\/p>\n
Tetris, the Most Popular Mobile Game of All-time Now Available on iPad<\/p>\n
Celebrating 25 years and more than 100 million paid downloads, the world famous Tetris game launches on iPad with all-new, high resolution graphics and exclusive features including highly anticipated D-Pad controls which give players the option to play the way they want and stay in control of the game. The iPad version also introduces an all-new \u201cEndless\u201d mode for the ultimate extension in game play. Tetris is a must have for any iPad user.<\/p>\n
Need for Speed SHIFT Brings the True Driver\u2019s Experience to iPad<\/p>\n
The award-winning leader in the racing genre, Need for Speed SHIFT races to the App Store with exclusive features, multiplayer capability, 18 unique tracks and a variety of race modes. Players can feel the adrenaline rush of an immersive experience when they choose from 28 of the fastest, hottest cars and enjoy physics-based 3D graphics optimised for iPad. New driving controls include the addition of visual accelerator and brake pedals, manual shifting and a rearview mirror to see who\u2019s coming from behind. The most visceral, aggressive simulation racing game on iPad will make hearts pound!<\/p>\n
Mirror\u2019s Edge Brings Players an Intense, Interactive World Exclusively to iPad<\/p>\n
EA\u2019s award-winning action-adventure game, Mirror\u2019s Edge, debuts on iPad with a graphically rich, addictive experience, and 14 nail-biting levels of unrivalled 3D action. Unique to iPad is a multiplayer feature that utilises a split-screen interface, letting players battle against each other face to face in two thrilling modes. Exciting gameplay has players running on walls, sliding down ramps and leaping between rooftops as they out-maneuver enemies in pursuit of their mission.<\/p>\n
Command & Conquer Red Alert Expands its Universe on iPad<\/p>\n
With more than 30 million units sold across the Command & Conquer franchise, Command & Conquer Red Alert optimises iPad\u2019s Multi-Touch controls, large screen and high-fidelity graphics to create an expansive experience. Three-finger, Multi-Touch controls let players select and maneuver their armies, manage inventory and make maximum use of camera zooming to navigate battlefields with photorealistic visuals. Players command units across a wide variety of maps and levels with different environmental conditions that add more layers of strategic depth. Players can challenge friends in Head-to-Head multiplayer mode via Wi-Fi and Bluetooth between iPad and iPhone devices.<\/p>\n
SCRABBLE, Tetris, Need for Speed SHIFT, Mirror\u2019s Edge and Command & Conquer Red Alert apps for iPad are available from the App Store or at www.itunes.com\/appstore.<\/p>\n
In addition to these five titles designed specifically for iPad, gamers can access more than 40 EA titles already available on the App Store for iPhone and iPod touch. Any previously purchased iPhone or iPod touch game can run on iPad in its original size or can be expanded to fill the iPad screen.<\/p>\n
For information on pricing for all EA Mobile games, please visit www.eamobile.com.<\/p>\n
#ENDS<\/p>\n
For more information please contact:
\nLisa Knox \/ Liberty Lee
\nDEC for EA Mobile
\nlisa@deccommunications.com.au \/ liberty@deccommunications.com.au
\n(02) 8014 5036 \/ (02) 8014 5032<\/p>\n
About SCRABBLE
\nA family favorite since 1948, the SCRABBLE Brand Crossword game has sold has sold more than 100 million sets worldwide since its debut more than 60 years ago. Today there are between one and two million SCRABBLE games sold each year in North America and it can be found in one out of every three homes in America. Through an alliance forged between Hasbro and Electronic Arts (EA) in 2007, SCRABBLE has also landed on digital gaming platforms including mobile phones, iPad, iPhone, iPod, iPod touch, Facebook and Pogo.com, EA\u2019s popular online gaming destination.<\/p>\n
About the Tetris\u00ae Brand
\nThe Tetris\u00ae brand is one of the leading and most distinctive video game brands and franchises in the world. In the game’s 25-year history, hundreds of millions of players have experienced the Tetris effect. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Released on over 30 gaming platforms and translated into more than 50 languages, the Tetris game is and will continue to be the game that can be played anytime, anywhere! Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.<\/p>\n
About Hasbro
\nHasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. \u00a92009 Hasbro, Inc. All Rights Reserved.<\/p>\n
About EA Mobile
\nEA Mobile\u2122 is the world\u2019s leading wireless entertainment publisher with award-winning games such as Tetris\u00ae, Bejeweled\u00ae, The Sims\u2122, and Need For Speed\u2122. The EA Mobile portfolio also includes casual games based on the company\u2019s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS\u2122 brand, including Madden NFL Football, FIFA Soccer and NASCAR\u00ae. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone\u2122, iPad\u2122 and iPod\u00ae. For more information about EA Mobile, please visit www.eamobile.com.<\/p>\n
About Electronic Arts
\nElectronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA\u2122, EA SPORTS\u2122, EA Mobile\u2122 and POGO\u2122. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http:\/\/info.ea.com.<\/p>\n
EA, EA SPORTS, EA Mobile, POGO, Need for Speed, Mirror\u2019s Edge and Command & Conquer are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and\/or other countries. Tetris is a registered trademark of Tetris Holding, LLC. SCRABBLE is a trademark of Hasbro in the U.S. and Canada and used with permission. iPad, iPhone and iPod are trademarks of Apple Inc. All other trademarks are the property of their respective owners.<\/p>\n","protected":false},"excerpt":{"rendered":"
SCRABBLE, Tetris, Need for Speed SHIFT, Mirror\u2019s Edge and Command & Conquer Red Alert Designed Specifically for the iPad 21 May 2010, Australia \u2013 EA Mobile\u2122, a division of Electronic Arts Inc. has announced five best-selling titles available for Apple\u2019s iPad in Australia. The games include SCRABBLE, Tetris\u00ae, Need for Speed\u2122 SHIFT, Mirror\u2019s Edge, and<\/p>\n