{"id":608,"date":"2008-11-17T09:00:19","date_gmt":"2008-11-17T09:00:19","guid":{"rendered":"http:\/\/power-up.space\/?p=608"},"modified":"2008-11-17T09:00:19","modified_gmt":"2008-11-17T09:00:19","slug":"codemasters%c2%ae-acquires-swordfish-to-launch-new-birmingham-based-studio","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=608","title":{"rendered":"CODEMASTERS\u00ae ACQUIRES SWORDFISH TO LAUNCH NEW BIRMINGHAM-BASED STUDIO."},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 17pt; text-align: justify; mso-line-height-rule: exactly;\"><span style=\"font-family: Arial;\"><span style=\"font-size: 10pt; mso-fareast-language: EN-GB; mso-bidi-font-family: Arial;\" lang=\"EN-GB\">17<sup>th<\/sup> November 2008\u2013<strong style=\"mso-bidi-font-weight: normal;\"> <\/strong><\/span><span style=\"font-size: 10pt;\" lang=\"EN-GB\">Facilitating an accelerated expansion of its development talent base, <strong style=\"mso-bidi-font-weight: normal;\">Codemasters<\/strong><sup>\u00ae<\/sup> today announced it has reached an agreement with Activision Vivendi to take over <strong style=\"mso-bidi-font-weight: normal;\">Swordfish Studios<\/strong>, the Birmingham-based games development house. Financial terms of the transaction were not disclosed. <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 17pt; text-align: justify; mso-line-height-rule: exactly;\"><span style=\"font-size: 10pt;\" lang=\"EN-GB\"><span style=\"font-family: Arial;\">The deal brings immediate additional resource to Codemasters\u2019 development operations. Under the terms of the agreement Swordfish Studio\u2019s development team will be integrated and managed as part of Codemasters\u2019 network of studios. Trevor Williams, founder and managing director of Swordfish Studios, will continue to lead the studio reporting to Gavin Cheshire, VP, Codemasters Studios. <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 17pt; text-align: justify; mso-line-height-rule: exactly;\"><span style=\"font-size: 10pt;\" lang=\"EN-GB\"><span style=\"font-family: Arial;\">Carrying the Codemasters Studios imprint, the studio will create original content using the company\u2019s proprietary EGO Engine, the technology behind racing hits <em style=\"mso-bidi-font-style: normal;\">Colin McRae: DiRT<\/em> and <em style=\"mso-bidi-font-style: normal;\">Race Driver: GRID<\/em> and is currently powering the highly-anticipated <em style=\"mso-bidi-font-style: normal;\">Operation Flashpoint: Dragon Rising<\/em>. <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 17pt; text-align: justify; mso-line-height-rule: exactly;\"><span style=\"font-size: 10pt;\" lang=\"EN-GB\"><span style=\"font-family: Arial;\">\u201cWe are committed to growing our studio operations across multiple facilities and increasing the internal capability of Codemasters\u2019 creative resource,\u201d said <strong style=\"mso-bidi-font-weight: normal;\">Gavin Cheshire<\/strong>, <strong style=\"mso-bidi-font-weight: normal;\">VP<\/strong>, <strong style=\"mso-bidi-font-weight: normal;\">Codemasters Studios<\/strong>. \u201cThere is a strong heritage and a compatible skill set, which has enabled us to fast track growth plans and allows for ease of management. Codemasters has ramped up as a UK games development powerhouse with a scalable support infrastructure that allows for rapid deployment of the highly versatile EGO Engine.\u201d<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 17pt; text-align: justify; mso-line-height-rule: exactly;\"><span style=\"font-size: 11pt;\" lang=\"EN-GB\"><span style=\"font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 17pt; text-align: justify; mso-line-height-rule: exactly;\"><span style=\"font-size: 10pt;\" lang=\"EN-GB\"><span style=\"font-family: Arial;\">With a 15-year heritage, Swordfish is a past recipient of Best UK Studio in the Develop Industry Excellence Awards and Best Company in the TIGA Awards. Swordfish and Codemasters have partnered previously for the development of hit sports titles <em style=\"mso-bidi-font-style: normal;\">Brian Lara International Cricket 2005<\/em> and <em style=\"mso-bidi-font-style: normal;\">Jonah Lomu Rugby<\/em>. Most recently Swordfish led the creation of <em style=\"mso-bidi-font-style: normal;\">50 Cent: Blood on the Sand<\/em> for Vivendi. <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 17pt; text-align: justify; mso-line-height-rule: exactly;\"><span style=\"font-size: 10pt; layout-grid-mode: line; mso-bidi-font-weight: bold; mso-bidi-font-family: Arial;\"><span style=\"font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoHeader\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: 10pt; layout-grid-mode: line; mso-bidi-font-weight: bold; mso-bidi-font-family: Arial;\"><span style=\"font-family: Arial;\">Atari Australia is the exclusive distributor of Codemasters games in Australia and New Zealand.<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 150%;\"><span style=\"font-size: 10pt; color: black; line-height: 150%; mso-bidi-font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Arial;\"><span style=\"font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; line-height: 150%;\"><span style=\"font-size: 10pt; line-height: 150%; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial;\" lang=\"EN-GB\"><span style=\"font-family: Arial;\">For more information on Atari\u2019s entire product line-up please visit <\/span><a href=\"http:\/\/www.atari.com.au\/\"><span style=\"color: #0000ff; font-family: Arial;\">www.atari.com.au<\/span><\/a><span style=\"font-family: Arial;\"> and log onto the Atari Trade Site for all box shots, demos, trailers and online screenshots.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>17th November 2008\u2013 Facilitating an accelerated expansion of its development talent base, Codemasters\u00ae today announced it has reached an agreement with Activision Vivendi to take over Swordfish Studios, the Birmingham-based games development house. Financial terms of the transaction were not disclosed. The deal brings immediate additional resource to Codemasters\u2019 development operations. Under the terms of<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=608\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=608"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/608\/revisions"}],"predecessor-version":[{"id":609,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/608\/revisions\/609"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}