{"id":5729,"date":"2010-04-22T22:19:05","date_gmt":"2010-04-22T12:19:05","guid":{"rendered":"http:\/\/power-up.space\/?p=5729"},"modified":"2010-04-22T22:19:05","modified_gmt":"2010-04-22T12:19:05","slug":"title-establishes-new-entertainment-record-surpassing-us-401-million-in-first-24-hours-of-release","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=5729","title":{"rendered":"Title Establishes New Entertainment Record Surpassing US $401 Million in First 24 Hours of Release"},"content":{"rendered":"

Sydney, AUSTRALIA (April 22 2010)<\/strong> \u2013 Guinness World Records, the global authority on record-breaking, today confirmed that Call of Duty<\/a>: Modern Warfare 2 (Activision\/Infinity Ward, 2009) became the most successful entertainment launch of all time when it released on November 10th, 2009.\u00a0 With verified one day sales totalling more than $401.6 million (AU $434 million),\u00a0 worldwide, the action-packed first-person shooter video game was the fastest selling entertainment product in its first 24 hours on sale, breaking the Guinness World Record previously set by the launch of Grand Theft Auto IV.<\/p>\n

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Shattering all entertainment launch records set by box office, book and album sales, Call of Duty: Modern Warfare 2 blew past the record-setting video game launches of Grand Theft Auto IV, which grossed $310 million (AU $335 million) in its first day on sale in 2008, and the previous record-holder, Halo 3, which took in $170 million (AU $184 million) its first 24 hours on sale.<\/p>\n

\u201cVideo game releases such as the Call of Duty series have outperformed the launches of major Hollywood blockbusters for several years and the day-one sales for Call of Duty: Modern Warfare 2 proved once again that video games have become cultural events in their own right,\u201d<\/em> said Guinness World Records<\/a> Gamer\u2019s Edition Editor, Gaz Deaves.<\/p>\n

\u201cThe fan movement and hype surrounding this game in the run-up to launch was almost unprecedented in scale; we acknowledged early on that the big question wasn\u2019t if it would break all-time entertainment records, but rather by how much.\u201d<\/em><\/p>\n

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\u201cThis achievement is a reflection of the support from our community of fans around the world,\u201d<\/em> said Creative Strategist, Robert Bowling from developer Infinity Ward.\u00a0 \u201cThe Call of Duty series and Modern Warfare have been our passion \u2013 we\u2019ve dedicated our lives to giving our best, so it\u2019s an honour to be recognised by setting a new standard among all entertainment properties.\u201d<\/em><\/p>\n

Call of Duty: Modern Warfare 2 is rated \u201cMA\u201d by the the Australian Classification Board for Blood, Drug Reference, Intense Violence and Language.\u00a0 The title is developed by Infinity Ward and published by Activision Publishing, Inc. (Nasdaq: ATVI)\u00a0 The first series of new multiplayer maps, the Call of Duty: Modern Warfare 2 Stimulus Package is now available on Xbox LIVE\u00ae online entertainment network.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sydney, AUSTRALIA (April 22 2010) \u2013 Guinness World Records, the global authority on record-breaking, today confirmed that Call of Duty: Modern Warfare 2 (Activision\/Infinity Ward, 2009) became the most successful entertainment launch of all time when it released on November 10th, 2009.\u00a0 With verified one day sales totalling more than $401.6 million (AU $434 million),\u00a0<\/p>\n

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