{"id":5704,"date":"2010-04-21T20:10:25","date_gmt":"2010-04-21T10:10:25","guid":{"rendered":"http:\/\/power-up.space\/?p=5704"},"modified":"2010-04-21T20:10:25","modified_gmt":"2010-04-21T10:10:25","slug":"ubisoft%c2%ae-launches-environment-friendly-packaging-for-its-pc-xbox-360-and-playstation%c2%ae3-system-video-games","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=5704","title":{"rendered":"UBISOFT\u00ae LAUNCHES ENVIRONMENT-FRIENDLY PACKAGING FOR ITS PC, XBOX 360 AND PLAYSTATION\u00ae3 SYSTEM VIDEO GAMES"},"content":{"rendered":"

SYDNEY \u2013 April 21, 2010<\/strong> \u2013 Today Ubisoft announced an environmental initiative to eliminate paper game manuals, replacing them with an in-game digital manual for all titles on PlayStation\u00ae<\/sup>3 (PS3\u2122) system and Xbox 360\u00ae<\/sup> video game and entertainment system from Microsoft. The program, the first initiative of its kind in the video game industry, launches worldwide with Shaun White Skateboarding.<\/p>\n

Ubisoft\u2019s digital game manuals will provide multiple benefits for the player and the environment. Including the game manual directly in the game will offer the player easier and more intuitive access to game information, as well as allow Ubisoft to provide gamers with a more robust manual. Ubisoft internal data shows that producing one ton of paper used in Ubisoft\u2019s game manuals consumes an average of two tons of wood from 13 trees, with a net energy of 28 million BTU\u2019s (equivalent to average heating and energy for one home\/year), greenhouse gases equivalent of over 6,000 lbs of CO2, and wastewater of almost 15,000 gallons.<\/p>\n

\u201cIt\u2019s pretty cool that Ubisoft is making a conscious effort to go green with its new video game packaging,\u201d commented Olympic Gold Medalist Shaun White. \u201cI\u2019m excited for my new skateboarding game to come out and stoked that it will be the very first Ubisoft game to be part of their green packaging initiatives.\u201d<\/p>\n

\u201cUbisoft is often recognised for making great games, but it\u2019s a special privilege to be the industry leader at saving trees,\u201d said Laurent Detoc, president of Ubisoft North America. \u201cEco-friendly initiatives are important to the global community and introducing in-game digital manuals on Xbox 360 and PS3 is just the latest example of Ubisoft\u2019s ongoing commitment to being a more environmentally conscious company.\u201d<\/p>\n

About Ubisoft:<\/span><\/strong><\/p>\n

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 28 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of \u20ac1.058 billion for the 2008-09 fiscal year. To learn more, please visit www.ubisoftgroup.com<\/a><\/p>\n

AboutTechnimark <\/span><\/strong><\/p>\n

The ecoTech is a product of Technimark’s Sustainable Products Group, which is focused on developing specialized proprietary goods that are cost effective, sustainable, and improve the environment. Technimark is a fully-integrated recycling and injection molding company, which has been providing solutions in the injection molding industry for leading customers around the globe since 1983.\u00a0 Please visit: www.technimark.com<\/a>\u00a0 for additional information.<\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY \u2013 April 21, 2010 \u2013 Today Ubisoft announced an environmental initiative to eliminate paper game manuals, replacing them with an in-game digital manual for all titles on PlayStation\u00ae3 (PS3\u2122) system and Xbox 360\u00ae video game and entertainment system from Microsoft. The program, the first initiative of its kind in the video game industry, launches<\/p>\n

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