Sydney, Australia \u2013 November 14, 2008 \u2013 Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA SPORTS\u2122, a label of Electronic Arts Inc. (NASDAQ: ERTS), today announced the development of EA SPORTS\u2122 Active, an innovative new customizable and personalized fitness product that will get you motivated to move in the comfort of your home. EA SPORTS Active will launch exclusively for the Wii\u2122 worldwide next Australia autumn.<\/p>\n
Developed in collaboration with fitness experts, including Bob Greene \u2013 renowned exercise physiologist, author and Oprah Winfrey\u2019s personal trainer \u2013 EA SPORTS Active is perfect for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle.\u00a0 The product will be the first in a new line of EA SPORTS fitness and sports performance products in development to improve the well-being of people of all ages.<\/p>\n
\u201cEA SPORTS Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA SPORTS,\u201d said Peter Moore, president, EA SPORTS. \u201cAs we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don\u2019t get from a DVD \u2013 this is a true fitness revolution and a space in which we intend to be leaders.\u201d<\/p>\n
EA SPORTS Active features a wide variety of interactive activities combined into a circuit that target both the upper and lower body as well as cardio, and supports two players to allow family or friends to get fit together. EA SPORTS Active provides a new level of motivation with on-screen, real-time feedback on your workout such as calories burned, while also allowing you to adjust intensity levels.\u00a0 EA SPORTS Active ships with two specially-designed leg straps that hold the Wii\u2019s Nunchuk controller to track lower body movements, as well as resistance bands to support a number of upper body strength training exercises.\u00a0<\/p>\n
\u201cOne of the most frequent questions I am asked is how to get fit at home \u2013 especially from busy moms.\u00a0 EA SPORTS Active provides a fun and effective workout that targets your upper body, lower body, and gets your heart pumping in just 20 minutes a day,\u201d said Greene. \u201cIt\u2019s a great way to get moving when you can\u2019t get outside or you only have a short amount of time at home. In addition, I like the variety of exercises that it provides \u2013 one of the many reasons it has earned the Best Life seal of approval.\u201d\u00a0<\/p>\n
\u00a0EA SPORTS Active features a \u201c30 Day Challenge,\u201d a fitness road map for players to reach their fitness goals with the guidance of a virtual trainer. The Challenge provides a new, 20-minute workout every time a player exercises, including clear instruction, feedback on technique and positive encouragement throughout the workout. Each circuit will feel different and increase in intensity as fitness levels improve to help you work up a sweat and work toward your fitness goals.\u00a0 Users can also create their own custom workouts that vary in activity, duration and intensity, and the Wii Balance Board will add functionality to many exercises.<\/p>\n
\u00a0EA SPORTS Active is in development at EA Canada in Vancouver and has not yet been rated by the OFLC. Media can find photos and a trailer of the game at http:\/\/info.ea.com<\/a>. For more information, please visit www.easportsactive.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Sydney, Australia \u2013 November 14, 2008 \u2013 Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA SPORTS\u2122, a label of Electronic Arts Inc. (NASDAQ: ERTS), today announced<\/p>\n