Sydney, Australia \u2013 October 30, 2008 \u2013 EA and Nissan shift into high-gear this holiday! The Need for Speed series continues the tradition of featuring the most desirable cars as Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS) and Nissan today revealed the highly-anticipated all-new 2009 Nissan 370Z. This marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car. The Nissan Z\u00d2 will be available exclusively in this holiday\u2019s hottest action driving title, Need for Speed\u2122 Undercover, available in Australia on November 20.\u00a0\u00a0<\/p>\n
\u201cFor the past 15 years, Need for Speed has helped define contemporary automotive culture by bridging the gap between gamers and the world\u2019s hottest cars.\u00a0 As such, we are very excited to partner with one of the automotive powerhouses today to exclusively reveal the all-new Nissan Z\u00d2,\u201d said Keith Munro, Vice President of Marketing at Electronic Arts. \u201cNeed for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, they\u2019ll be able to test drive the all-new 370Z in the game before the car is released on the market.\u201d<\/p>\n
\u201cOur relationship with EA has been instrumental in bringing the Nissan brand to a passionate and unique audience,\u201d says Christian Meunier, Vice President, Nissan Marketing. \u201cBy launching the all-new 2009 Nissan Z\u00d2 first through Need for Speed Undercover, we also gain the spirit and energy that EA gamers experience so strongly.\u00a0 Together with EA, we have truly integrated the all-new 370Z in the overall game experience in a meaningful, multi-layered and profound way.\u201d\u00a0\u00a0<\/p>\n
With the signature boomerang headlights and taillights to the enhanced powertrain, Need for Speed Undercover designers worked closely with Nissan to accurately replicate the overall look, feel and performance of the all-new Nissan Z\u00d2. From the game\u2019s opening moment, players will be thrust right into the action with gamers whipping the 370Z in-and-out of traffic at high speed.<\/p>\n
The all-new 2009 Nissan 370Z is a super evolution of the iconic Nissan Z\u00d2, building on the strengths of its predecessor, finding the sports car \u201csweet spot\u201d in performance, style, and value. The 2009 Nissan Z marks the first full redesign of the Nissan Z\u00d2 since its reintroduction as a 2003 model.\u00a0\u00a0\u00a0\u00a0<\/p>\n
The all-new 2009 Nissan 370Z Coupe will be unveiled at the Los Angeles Auto Show on November 19, hitting dealerships in early 2009.\u00a0\u00a0<\/p>\n
Need for Speed Undercover takes players back to the franchise\u2019s roots and re-introduces break-neck cop chases and spectacular highway battles. Players discover a world of high-stakes and high-speed action in some of the world\u2019s hottest cars. The all-new Heroic Driving Engine propels the action forward as players experience the dramatic story through spectacular Hollywood-style live-action in-game movies.<\/p>\n
Need for Speed Undercover is being developed by Black Box in Vancouver, B.C.\u00a0 The game will be available for Xbox 360\u00ae video game and entertainment system, PLAYSTATION\u00ae3 computer entertainment system, and Wii\u2122 as well as the PlayStation\u00ae2 computer entertainment system, Nintendo DS\u2122, PSP\u00ae (PlayStation\u00ae Portable) handheld entertainment system, PC and mobile.\u00a0 More information can be found at www.needforspeed.com<\/a>. Press can download assets at http:\/\/info.ea.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Sydney, Australia \u2013 October 30, 2008 \u2013 EA and Nissan shift into high-gear this holiday! The Need for Speed series continues the tradition of featuring the most desirable cars as Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS) and Nissan today revealed the highly-anticipated all-new 2009 Nissan 370Z. This marks the first time an<\/p>\n