{"id":4374,"date":"2009-12-17T19:31:25","date_gmt":"2009-12-17T09:31:25","guid":{"rendered":"http:\/\/power-up.space\/?p=4374"},"modified":"2009-12-17T19:31:25","modified_gmt":"2009-12-17T09:31:25","slug":"transformers%e2%84%a2-war-for-cybertron-explores-a-brand-new-pivotal-chapter-in-transformers-lore","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=4374","title":{"rendered":"TRANSFORMERS\u2122: WAR FOR CYBERTRON EXPLORES A BRAND NEW, PIVOTAL CHAPTER IN TRANSFORMERS LORE"},"content":{"rendered":"

New Action Game Delves Deep into the TRANSFORMERS Universe, Introduces All-New Visualisations of Iconic Characters in 2010<\/em><\/strong><\/p>\n

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Sydney, Australia \u2013 December 18th<\/sup>, 2009 \u2013 Experience the legendary battle between the AUTOBOTS and DECEPTICONS as Activision Publishing, Inc. (Nasdaq: ATVI<\/a>) announced today that Transformers<\/em><\/strong>\u2122<\/em><\/strong>: War for Cybertron<\/em><\/strong> <\/em>is in development by award-winning High Moon Studios.\u00a0 Based on Hasbro\u2019s legendary TRANSFORMERS property, the game takes players to the TRANSFORMERS characters\u2019 home planet of CYBERTRON for a new look into the epic story of the grand civil war that spawned one of the most brutal rivalries of all time.\u00a0<\/p>\n

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\u201cTransformers: War for Cybertron<\/em><\/strong> <\/em>is an origins story, taking players on a gripping, adrenaline-fueled journey that precedes the TRANSFORMERS characters\u2019 arrival on Earth,\u201d said Rob Kostich, vice president of global brand management, Activision Publishing, Inc. \u201cThe game transports players to a living, metallic planet where they will battle as giant converting robots in single player, online co-op or head-to-head multiplayer matches that are fully immersive from start to finish.\u201d<\/p>\n

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\u201cFor the first time, Hasbro is working with Activision to drive the TRANSFORMERS fiction forward into new story arcs, demonstrating pivotal moments in Transformers history that defined who they are,\u201d said Aaron Archer, Senior Design Director, Hasbro.\u00a0 \u201cThis remarkable video game helps us to tell a critical event in TRANSFORMERS lore that will be used as canon for future storylines in a way we could have only dreamed of a few years ago.\u00a0 It is a testament to the success of the TRANSFORMERS brand and a key element to the story we look forward to telling in 2010 and beyond.\u201d<\/p>\n

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Transformers: War for Cybertron<\/em><\/strong> features two distinct storylines: the AUTOBOT campaign tells a story of heroism to save their home planet against overwhelming odds, and the DECEPTICON campaign tells a story of an unquenchable thirst for power to control the universe.\u00a0 For the first time in a TRANSFORMERS title, fans will be able to play the game with their friends through team-based online co-op, or go head to head in a variety of intense, online multiplayer game modes.\u00a0 The game features a sci-fi art style that introduces to fans the entire living, metallic world of CYBERTRON, as well as all-new visualisations of the iconic TRANSFORMERS characters in their original Cybertronian forms.<\/p>\n

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Transformers: War for Cybertron<\/em><\/strong> is in development for the Xbox 360\u00ae video game and entertainment system, PlayStation\u00ae3 computer entertainment system, Windows\u00ae PC, Wii\u2122 and Nintendo DS\u2122<\/sup>, and is not yet rated by the Australian Classification Board.<\/p>\n

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For more information and to receive exclusive updates about the Transformers: War for Cybertron <\/em><\/strong>video game, visit www.TransformersGame.com<\/a><\/p>\n

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About HASBRO<\/span><\/strong><\/p>\n

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children\u2019s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognisable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http:\/\/www.hasbro.com<\/a>. \u00a9 2009 Hasbro, Inc. All Rights Reserved.<\/p>\n

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About Activision Publishing, Inc. <\/strong><\/em><\/p>\n

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.<\/p>\n

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Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company\u2019s website, www.activision.com<\/a><\/p>\n

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Cautionary Note Regarding Forward-looking Statements<\/span>: Information in this press release that involves Activision Publishing\u2019s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as \u201coutlook,\u201d \u201cwill,\u201d \u201ccould,\u201d \u201cwould,\u201d \u201cmight,\u201d \u201cremains,\u201d \u201cto be,\u201d \u201cplans,\u201d \u201cbelieves,\u201d \u201cmay,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201canticipates,\u201d \u201cestimate,\u201d future,\u201d \u201cplan,\u201d \u201cpositioned,\u201d \u201cpotential,\u201d \u201cproject,\u201d \u201cremain,\u201d \u201cscheduled,\u201d \u201cset to,\u201d \u201csubject to,\u201d \u201cupcoming\u201d and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing\u2019s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing\u2019s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing\u2019s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing\u2019s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard\u2019s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"

New Action Game Delves Deep into the TRANSFORMERS Universe, Introduces All-New Visualisations of Iconic Characters in 2010 \u00a0 Sydney, Australia \u2013 December 18th, 2009 \u2013 Experience the legendary battle between the AUTOBOTS and DECEPTICONS as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers\u2122: War for Cybertron is in development by award-winning High Moon Studios.\u00a0<\/p>\n

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