{"id":4050,"date":"2009-11-19T17:56:27","date_gmt":"2009-11-19T07:56:27","guid":{"rendered":"http:\/\/power-up.space\/?p=4050"},"modified":"2009-11-19T17:56:27","modified_gmt":"2009-11-19T07:56:27","slug":"call-of-duty%c2%ae-modern-warfare%c2%ae-2-sets-all-time-entertainment-industry-record-grossing-an-estimated","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=4050","title":{"rendered":"CALL OF DUTY\u00ae: MODERN WARFARE\u00ae 2 SETS ALL-TIME ENTERTAINMENT INDUSTRY RECORD GROSSING AN ESTIMATED"},"content":{"rendered":"<p><strong><em>CALL OF DUTY<\/em><em>\u00ae: MODERN WARFARE\u00ae 2<\/em><\/strong><em> <\/em><strong>SETS ALL-TIME ENTERTAINMENT INDUSTRY RECORD GROSSING AN ESTIMATED <\/strong><strong>$550 MILLION WORLDWIDE IN FIRST FIVE DAYS<\/strong>\u00a0<\/p>\n<p align=\"center\"><strong>Biggest Entertainment Launch in History <\/strong><\/p>\n<p align=\"center\"><strong>Continues to Break Records<\/strong>\u00a0<\/p>\n<p>Sydney, Australia \u2013 November 19, 2009 \u2013 <a href=\"mhtml:{534E9537-84FB-4BE9-9ACE-046B3188061A}mid:\/\/00000143\/!x-usc:http:\/\/www.activision.com\/\">Activision Blizzard, Inc.<\/a> (Nasdq: ATVI) announced today that Infinity Ward\u2019s <strong><em>Call of Duty: Modern Warfare 2<\/em><\/strong> continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars.\u00a0\u00a0 The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.\u00a0<\/p>\n<p><strong><em>Modern Warfare 2<\/em><\/strong>\u2019s launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records*:<\/p>\n<ul>\n<li>The largest reported five-day opening worldwide box office gross figures, held by <em>Harry Potter and the Half-Blood Prince<\/em> ($394 million)<\/li>\n<li>The largest reported five-day opening domestic box office gross figures, held by <em>The Dark Knight<\/em> ($203.8 million)<\/li>\n<li>The largest reported five-day worldwide video game sales record, previously held by <em>Grand Theft Auto IV<\/em> (6 million units, $500 million)<\/li>\n<li>The largest reported opening first-day domestic box office gross figures, held by <em>The Dark Knight<\/em> ($66.4 million)<\/li>\n<li>The largest reported first-day book sales in dollars, held by <em><span style=\"text-decoration: underline;\">Harry Potter &amp; The Deathly Hallows<\/span> <\/em>($220 million)<\/li>\n<li>The largest reported first-day worldwide video game sales record, previously held by <em>Grand Theft Auto IV<\/em> (3.6 million units, $310 million)<\/li>\n<\/ul>\n<p>\u00a0<strong><em>Modern Warfare 2<\/em><\/strong>\u2019s blast radius also extends to Xbox LIVE, in which the blockbuster title\u2019s epic release established the following new standards, according to Microsoft:<\/p>\n<ul>\n<li>More than 5.2 million multiplayer hours were logged playing <strong><em>Call of Duty: Modern Warfare 2<\/em><\/strong> on the first day alone.<\/li>\n<li>More than 2.2 million unique gamers played <strong><em>Call of Duty: Modern Warfare 2 <\/em><\/strong>in one day on November 10th. A new one-day record for Xbox LIVE.<\/li>\n<li>More than 11 million achievements were unlocked on <strong><em>Call of Duty: Modern Warfare 2 <\/em><\/strong>on the first day.\u00a0<\/li>\n<\/ul>\n<p>\u201cIn just five days of sell through <strong><em>Call of Duty: Modern Warfare 2<\/em><\/strong> has become the largest entertainment launch in history and a pop culture phenomenon,\u201d said Robert Kotick, CEO, Activision Blizzard, Inc.\u00a0 \u201cThe title\u2019s success redefines entertainment as millions of consumers have chosen to play <strong><em>Modern Warfare 2<\/em><\/strong> at unprecedented levels rather engage in other forms of media.\u201d\u00a0<\/p>\n<p>Despite the success of <strong><em>Call of Duty: Modern Warfare 2,<\/em><\/strong> Activision Blizzard remains cautious about the U.S. and global economy as well as other variables that can affect industry fundamentals and our own performance, including consumer spending which remains a significant concern.<strong><em>\u00a0<\/em><\/strong><\/p>\n<p><strong><em>Modern Warfare 2<\/em><\/strong> is rated \u201cMA15+\u201d (Strong Violence) by the Classification Board. For additional information about the game, visit <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.modernwarfare2.com\">www.modernwarfare2.com<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CALL OF DUTY\u00ae: MODERN WARFARE\u00ae 2 SETS ALL-TIME ENTERTAINMENT INDUSTRY RECORD GROSSING AN ESTIMATED $550 MILLION WORLDWIDE IN FIRST FIVE DAYS\u00a0 Biggest Entertainment Launch in History Continues to Break Records\u00a0 Sydney, Australia \u2013 November 19, 2009 \u2013 Activision Blizzard, Inc. (Nasdq: ATVI) announced today that Infinity Ward\u2019s Call of Duty: Modern Warfare 2 continues to<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=4050\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4050","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4050"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4050\/revisions"}],"predecessor-version":[{"id":4051,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/4050\/revisions\/4051"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}