{"id":3586,"date":"2009-10-15T17:35:17","date_gmt":"2009-10-15T07:35:17","guid":{"rendered":"http:\/\/power-up.space\/?p=3586"},"modified":"2009-10-15T17:35:17","modified_gmt":"2009-10-15T07:35:17","slug":"a-new-way-for-kids-to-have-fun-with-books","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=3586","title":{"rendered":"A NEW WAY FOR KIDS TO HAVE FUN WITH BOOKS"},"content":{"rendered":"

A NEW WAY FOR KIDS TO HAVE FUN WITH BOOKS
\n
\nEA ANNOUNCES FLIPS ON THE NINTENDO DS \u2013 COMING TO AUSTRALIA <\/em><\/span><\/span><\/p>\n


\n15 October 2009, Australia<\/strong> \u2013 Electronic Arts (NASDAQ: ERTS) today announced that FLIPS<\/em><\/span>\u2122<\/span><\/span><\/em>, an innovative and interactive new book range created for the Nintendo DS<\/span>\u2122 <\/span><\/span>and designed to give children of all ages a fun new way to read their favourite books, will officially launch in Australia this summer.
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\nEA has worked with leading publishers of children’s books and magazines, including Egmont and Penguin publishing, to bring modern classic titles from critically acclaimed authors such as Cathy Cassidy, Eoin Colfer and Enid Blyton to the Nintendo DS.
\n\u00a0
\nEach FLIPS title features multiple books by the author. Originally planned for exclusive launch in the UK, building interest has secured the release of the titles in Australia on 3rd December 2009.
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\nFLIPS <\/em>uses the DS touch screen and stylus to enable children to read and interact by combining the world of storytelling with quizzes and references to characters, encouraging greater concentration and incentive to finish every chapter. Within the books, links appear, giving the reader a unique way of interacting with the story and enhancing their experience.
\n\u00a0
\n\u201cFLIPS<\/em> is a brilliant way of getting children into reading who may love their DS but may not normally pick up a book,\u201d commented Cally Poplak, Director, Egmont Press. \u201cAt Egmont we are passionate about bringing stories to life for children, so the development of new platforms for reading is incredibly exciting for us. We are proud to be at the heart of this innovation and thrilled to be a part of this first collection bringing authors such as Enid Blyton to the digital world, and encouraging more children to take up reading for pleasure rather than seeing it purely as part of their homework.\u201d
\n\u00a0
\n\u201cFLIPS<\/em> offers a great way to bring books to life on a platform that is incredibly popular with kids,\u201d said Keith Ramsdale, VP and General Manager, UK, Ireland and Nordics for Electronic Arts. \u201cWith multiple books on each game card, FLIPS<\/em> makes a great value Christmas gift for children of all ages.\u201d
\n\u00a0
\n“Our job as publishers is to bring authors’ work to as many readers as possible and we are increasingly looking at platforms other than the book to do this,\u201d said Jeremy Ettinghausen, Penguin Digital Publisher. \u00a0\u201cSo it’s incredibly exciting to be working with Electronic Arts to bring some of the best writing for children to one of the bestselling devices in the world.”<\/p>\n

\u201cI\u2019m over the moon to see my stories and characters brought to life on the Nintendo DS with EA\u2019s new FLIPS <\/em>range,\u201d said Eoin Colfer, author of the award-winning Artemis Fowl series.\u201cEveryone knows that reading improves literacy skills. I have two children who are DS fanatics and cannot wait for the FLIPS<\/em> to arrive, so EA might finally get them reading my books!\u201d<\/p>\n

Each FLIPS<\/em> title featuring six to eight books will be sold separately with an RRP of $49.95.
\n\u00a0
\nTitles include:
\n\u00a0
\n<\/span><\/span>\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Enid Blyton (Egmont)
\n<\/strong><\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>The Enchanted Wood<\/span><\/span>\u00ae
\n<\/span><\/span><\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span>The Magic Faraway Tree
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>The Folk of the Faraway Tree
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Enchanted World<\/span><\/span>\u00ae<\/span><\/span> \u2013 Petal and the Eternal Bloom
\n<\/span><\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Enchanted World\u2013 Melody and the Enchanted Harp
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Enchanted World \u2013 Silky and the Rainbow Feather
\n
\n<\/strong><\/span>\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Cathy Cassidy (Penguin)
\n<\/strong><\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Scarlett
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Angel Cake
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Sundae Girl
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Shine on Daizy Star
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>GingerSnaps
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Driftwood
\n
\n<\/strong><\/span>\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0<\/span>EoinColfer (Penguin) \u00a0
\n<\/strong><\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Artemis Fowl
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Artemis Fowl and the Arctic Incident
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Artemis Fowl and the Eternity Code
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Artemis Fowl and the Opal Deception
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Artemis Fowl and the Lost Colony
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Artemis Fowl and the Time Paradox
\n\u00a0
\n<\/span>\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Too Ghoul For School (Egmont)
\n<\/strong><\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Silent but Deadly
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>The In-Spectres Call
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Ghoul Dinners
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>The Bubonic Builders
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Attack of the Zombie Nits
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>School Spooks Day
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>French Fright
\n<\/span>– \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Terror In Cubical Four
\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A NEW WAY FOR KIDS TO HAVE FUN WITH BOOKS EA ANNOUNCES FLIPS ON THE NINTENDO DS \u2013 COMING TO AUSTRALIA 15 October 2009, Australia \u2013 Electronic Arts (NASDAQ: ERTS) today announced that FLIPS\u2122, an innovative and interactive new book range created for the Nintendo DS\u2122 and designed to give children of all ages a<\/p>\n

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