{"id":3553,"date":"2009-10-13T19:01:56","date_gmt":"2009-10-13T09:01:56","guid":{"rendered":"http:\/\/power-up.space\/?p=3553"},"modified":"2009-10-13T19:01:56","modified_gmt":"2009-10-13T09:01:56","slug":"superstar-dj-and-producer-david-guetta-to-start-the-party-as-european-ambassador-and-spokesperson-for-dj-hero%e2%84%a2","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=3553","title":{"rendered":"SUPERSTAR DJ AND PRODUCER DAVID GUETTA TO START THE PARTY AS EUROPEAN AMBASSADOR AND SPOKESPERSON FOR DJ HERO\u2122"},"content":{"rendered":"

SUPERSTAR DJ AND PRODUCER DAVID GUETTA TO START THE <\/strong>PARTY<\/strong> <\/strong>AS EUROPEAN AMBASSADOR AND SPOKESPERSON FOR DJ HERO\u2122<\/strong><\/p>\n

\u00a0<\/strong>French DJ to Endorse the Highly-Anticipated Release of DJ Hero with Exclusive Downloadable Content<\/em>\u00a0<\/strong><\/p>\n

Ibiza, Spain \u2013 1 October 2009 \u2013 Activision Publishing, Inc.<\/a> (Nasdaq: ATVI) today announced that world-renowned DJ\/producer David Guetta will serve as a European ambassador and spokesperson for the revolutionary new music gaming experience DJ Hero<\/em>\u2122. \u00a0<\/strong>The superstar DJ will also be endorsing the game with the creation of three mixes, available as downloadable content in late-2009, further bringing the club experience to living rooms and house parties across the world.<\/p>\n

Gamers and fans alike will be able to rule the party with remixes of the ubiquitous \u201cWhen Love Takes Over\u201d featuring Kelly Rowland, the chart topping \u201cSexy Bitch\u201d featuring Akon and \u201cOn The Dance Floor\u201d featuring will.i.am and apl.de.ap of the Black Eyed Peas.<\/p>\n

Performing since the 90\u2019s, David Guetta was a prominent figure in the rise of dance and house music and a major influence in the clubs of Paris.\u00a0 Since relentlessly touring the planet, performing in the hottest parties, coolest clubs and headlining major festivals, David is now firmly established as the worlds leading artist in his field.\u00a0 Referred to as the maestro of dance, whose latest platinum album, the worldwide hit \u201cOne Love\u201d is currently dominating the European charts and airwaves with its blend of electronic music and the greatest urban vocalists and having already produced two number 1 singles since its release in August, will be the basis for three downloadable mixes in DJ Hero<\/em><\/strong>.\u00a0\u00a0<\/strong><\/p>\n

As a DJ famed for his dynamic style and eclectic music tastes, David Guetta\u2019s tracks are a perfect downloadable addition to DJ Hero\u2019s <\/em><\/strong>93 mix on-disc set list featuring the biggest tracks in hop-hop, pop, rock and dance. \u201cI\u2019m delighted to be announcing the involvement of David Guetta with DJ Hero,<\/em><\/strong>\u201d said Michael Sportouch, Senior Director Guitar Hero Europe. \u201cAs an inspirational figure to music fans and wannabe DJs across the globe, he represents the ultimate European ambassador for a title that is set to revolutionize the way consumers interact with music and gaming.\u201d\u00a0<\/p>\n

\u201cDJ\u2019ing <\/em><\/strong>has taken me a lifetime to master, but DJ Hero<\/em><\/strong> opens the art up to the masses. Players who have never touched decks will be able to easily get the authentic DJ experience and feel the euphoria of playing to an audience.\u201d commented David Guetta.\u00a0<\/p>\n

DJ Hero<\/em><\/strong> delivers an all-new interactive music experience that allows players to start the party and not only experience, but to hear music, in an all-new way. With over 100 individual songs, highlighted in over 90 unique never-before-released mixes that blend genres of music, including hip-hop, R&B, pop, rock and electronica, DJ Hero<\/em><\/strong> delivers the most diverse and international collection of music ever assembled in a music game.\u00a0 Created exclusively for DJ Hero<\/em><\/strong>, the turntable controller immerses fans into the authenticity of DJ culture and a sea of music as they utilise and master various DJ techniques including scratching, blending, crossfading and sampling.<\/p>\n

\u00a0DJ Hero <\/em><\/strong>is being developed by FreeStyleGames for Xbox 360, the PLAYSTATION 3 and PlayStation 2 systems and Wii.\u00a0 The game is rated 12+ by PEGI.\u00a0For more information about DJ Hero<\/em><\/strong>, please visit djhero.com<\/a>, facebook.com\/djhero<\/a>, and twitter.com\/djhero<\/a>.\u00a0<\/p>\n

About Activision Publishing, Inc.<\/span><\/strong><\/p>\n

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.\u00a0<\/p>\n

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company\u2019s website, www.activision.com<\/a>.\u00a0<\/p>\n

Cautionary Note Regarding Forward-looking Statements<\/span>: Information in this press release that involves Activision Publishing\u2019s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as \u201coutlook,\u201d \u201cwill,\u201d \u201ccould,\u201d \u201cwould,\u201d \u201cmight,\u201d \u201cremains,\u201d \u201cto be,\u201d \u201cplans,\u201d \u201cbelieves,\u201d \u201cmay,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201canticipates,\u201d \u201cestimate,\u201d future,\u201d \u201cplan,\u201d \u201cpositioned,\u201d \u201cpotential,\u201d \u201cproject,\u201d \u201cremain,\u201d \u201cscheduled,\u201d \u201cset to,\u201d \u201csubject to,\u201d \u201cupcoming\u201d and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing\u2019s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing\u2019s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing\u2019s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing\u2019s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard\u2019s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company\u2019s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard\u2019s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.<\/p>\n

\u00a0<\/p>\n

###<\/p>\n

\u00a0<\/p>\n

\u00a9 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero and Band Hero are trademarks of Activision Publishing, Inc.\u00a0 All rights reserved.\u00a0<\/p>\n

\u00a0<\/p>\n

“PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment America Inc.\u00a0 Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo.\u00a0 \u00a9 2006 Nintendo. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"

SUPERSTAR DJ AND PRODUCER DAVID GUETTA TO START THE PARTY AS EUROPEAN AMBASSADOR AND SPOKESPERSON FOR DJ HERO\u2122 \u00a0French DJ to Endorse the Highly-Anticipated Release of DJ Hero with Exclusive Downloadable Content\u00a0 Ibiza, Spain \u2013 1 October 2009 \u2013 Activision Publishing, Inc. (Nasdaq: ATVI) today announced that world-renowned DJ\/producer David Guetta will serve as a<\/p>\n

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