IRON MAN\u2019s high-speed, high-flying action were matched today with the DVD results from the DVD and Blu-ray release on Thursday, October 9, 2008.<\/p>\n
Paramount Home Entertainment Australia (PHEA) is thrilled to announce that IRON MAN has delivered the biggest Australian opening weekend sales of any DVD release this year, selling through a total of 77,000.<\/p>\n
\u201cAmidst all the reports of consumer confidence declining, we are pleased to see Iron Man post a record opening for 2008\u201d says Paul Muller, Managing Director of PHEA. \u201cThis proves that consumers want to own great films on DVD, and highlights the continued strength of the DVD category. Movies have once again proven to be a resilient category in economically tough times\u201d.<\/p>\n
IRON MAN continues to smash results sky high with its Blu-ray release also cementing the biggest opening weekend of all time more than tripling the previous number one.\u00a0 \u201cBlu-ray is coming of age this week, with Iron Man and Transformers delivering the biggest two openings for the format since its inception\u201d says Muller. \u201cOverall the format represented 12% of total Iron Man sales\u201d.<\/p>\n
Transformers Blu-ray was also released by PHEA on Thursday 9th October \u2013 almost a year after the release of the Standard format.<\/p>\n
An equally impressive result was created in the states last week. The US DVD Release (Tuesday 30th September) saw IRON MAN post the strongest first-week sales tally of any new release this year, selling 7.2 million DVDs and more than 500,000 Blu-ray Discs.\u00a0 Day one Blu-ray Disc sales alone amounted to 260,000 units – a single-day record and in just one week, IRON MAN has already become the best-selling Blu-ray Disc title all year. The title also spiked total weekly Blu-ray Disc sales to record heights.<\/p>\n
Called \u201cspectacular\u201d (Rolling Stone) and a \u201cmagnificently entertaining event picture\u201d (Sunday Herald Sun), the film features an all-star cast including Academy Award\u00ae nominees Robert Downey Jr. (Zodiac, Chaplin), Jeff Bridges (The Contender) and Terrence Howard (Hustle & Flow) and Oscar\u00ae winner Gwyneth Paltrow (Shakespeare In Love) and was directed by Jon Favreau (Elf).<\/p>\n
IRON MAN was released locally on DVD in 4 different editions;<\/p>\n
1) IRON MAN single-disc DVD includes bonus features like deleted and extended scenes.
\n2) IRON MAN ULTIMATE EDITION is a two-disc set super-charged release with hours of explosive bonus features. It offers the ultimate IRON MAN experience with extensive explorations of the origins of the character in a six-part featurette, as well as a seven-part in-depth look at the making of the film, a revealing documentary on the stellar visual effects, Robert Downey Jr.\u2019s original screen test, deleted and extended scenes, a photo gallery of concept art and behind-the-scenes images on the set and more.
\n3) IRON MAN ULTIMATE EDITION (Blu-ray). One of the most anticipated releases of the year, the IRON MAN 2 disc set Blu-ray presentation offers even more exclusive content for an incredible entertainment experience including a \u201cHall of Armor\u201d that allows fans to enter the Stark database to zoom in on any of the three Iron Man suits – or Iron Monger.\u00a0 They can then activate the digital 3-D schematics to check out every weapon and the full high-definition renders let users fly around each suit to explore each of the armors in comprehensive detail. The \u201cIron Man IQ\u201d is a user-friendly web application that lets users create and share new multiple choice quizzes based on clips from the film.\u00a0 Fans can also download other users\u2019 challenges via BD-Live.
\n4) IRON MAN Mask Collectors Edition \u2013 LIMITED EDITION. For a limited time only, fans can also get their hands on a 2-disc limited edition IRON MAN \u201cMask\u201d collectors edition, fully loaded with hours of explosive bonus features.<\/p>\n
__________________________________________________________________________
\nAbout IRON MAN
\nEarning over $647(AU) million at the international box office, IRON MAN lifts off with
\nhigh-speed, high-flying action when jet-setting industrialist Tony Stark (Robert Downey Jr) survives an unexpected attack in enemy territory and escapes by building a high-tech robotic suit of armor.\u00a0 When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man.\u00a0 Straight from the pages of the legendary comic book, IRON MAN is a hero who is built\u2014not born\u2014to be unlike any other!<\/p>\n
About Paramount Home Entertainment\u00a0
\nParamount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment.\u00a0 PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.\u00a0 PHE is responsible for the worldwide sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, DreamWorks Studios, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.<\/p>\n
DVD\u00a0\u00a0Disc\/s\u00a0Format\u00a0Date\u00a0Rating<\/p>\n
IRON MAN \u00a0\u00a0Single-disc \u00a0Standard\u00a09th October, 2008\u00a0M<\/p>\n
IRON MAN Ultimate Edition \u00a0Two-disc\u00a0Standard\u00a09th October, 2008\u00a0M<\/p>\n
IRON MAN Ultimate Edition \u00a0Two-disc \u00a0Blu-ray\u00a09th October, 2008\u00a0M<\/p>\n
IRON MAN Mask Collectors Edition
\n\u2013 LIMITED EDITION\u00a0\u00a0Two-disc\u00a0Standard\u00a09th October, 2008\u00a0M<\/p>\n","protected":false},"excerpt":{"rendered":"
IRON MAN\u2019s high-speed, high-flying action were matched today with the DVD results from the DVD and Blu-ray release on Thursday, October 9, 2008. Paramount Home Entertainment Australia (PHEA) is thrilled to announce that IRON MAN has delivered the biggest Australian opening weekend sales of any DVD release this year, selling through a total of 77,000.<\/p>\n