Burberry & Apple Collaborate to Share Runway Show Experience<\/p>\n
CUPERTINO, California and LONDON\u2014 13 September, 2013\u2014Apple\u00ae and Burberry today announced that iPhone\u00ae 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, 16 September. Using the all-new iSight\u00ae camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.<\/p>\n
\u201ciPhone 5s makes it even easier to take great photos with the world\u2019s most popular camera,\u201d said Greg Joswiak, Apple\u2019s vice president of iPhone & iOS Product Marketing. \u201cWe\u2019re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.\u201d<\/p>\n
\u201cThis collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,\u201d said Christopher Bailey, Burberry Chief Creative Officer. \u201cWe\u2019re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.\u201d<\/p>\n
Through photos and video shot exclusively on iPhone 5s, consumers globally can share in the anticipation of the show build up, as well as the excitement of the day itself, across Burberry social media channels and on\u00a0www.burberry.com<\/a>\u00a0starting today. In addition, customers can watch the show live on Monday, 16 September, at 2:30 p.m. GMT+1 at\u00a0www.burberry.com<\/a>.<\/p>\n Pricing & Availability Burberry, the world\u2019s leading digital luxury brand, is headquartered in London. Founded in 1856, it is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.<\/p>\n The Burberry Prorsum Spring\/Summer 2014 runway show will take place on Monday, September 16, at 2:30 p.m. GMT+1, and will be available to view live and on-demand at\u00a0www.burberry.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Burberry & Apple Collaborate to Share Runway Show Experience CUPERTINO, California and LONDON\u2014 13 September, 2013\u2014Apple\u00ae and Burberry today announced that iPhone\u00ae 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, 16 September. Using the all-new iSight\u00ae camera on iPhone<\/p>\n
\niPhone 5s comes in gold, silver or space gray, and will be available in Australia for a recommended retail price of RRP A$869 inc GST for\u00a0the 16GB model and RRP A$999 inc GST for the 32GB model and RRP A$1,129 inc GST for the 64GB model. iPhone 5s will be available from the\u00a0Apple Online Store (www.apple.com\/au<\/a>), Apple\u2019s retail stores, and through Telstra, Optus, Vodafone and select\u00a0Apple Authorised Resellers. iPhone 5s will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico,\u00a0Singapore and the UK on Friday 20 September.
\nApple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.<\/p>\n