{"id":30712,"date":"2013-08-14T19:56:32","date_gmt":"2013-08-14T09:56:32","guid":{"rendered":"http:\/\/power-up.space\/?p=30712"},"modified":"2013-08-14T19:56:32","modified_gmt":"2013-08-14T09:56:32","slug":"warner-bros-interactive-entertainment-and-mattel-partner-on-global-video-game-distribution-for-hot-wheels-worlds-best-driver","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=30712","title":{"rendered":"WARNER BROS. INTERACTIVE ENTERTAINMENT AND MATTEL PARTNER ON GLOBAL VIDEO GAME DISTRIBUTION FOR Hot Wheels World’s Best Driver"},"content":{"rendered":"

SYDNEY, Australia,<\/b> August 14, 2013 \u2013 Warner Bros. Interactive Entertainment has entered into an agreement with Mattel, Inc. for the global distribution, sales and trade marketing of the upcoming video game, Hot Wheels World\u2019s Best Driver <\/i><\/b>launching on October 30 in Australia for the Xbox 360\u00ae<\/sup> games and entertainment system from Microsoft and PlayStation\u00ae<\/sup>3 computer entertainment system, Wii U\u2122 system, Nintendo 3DS\u2122 hand-held system and PC.<\/p>\n

In Hot Wheels World\u2019s Best Driver<\/i><\/b>, players join the ranks of Team Hot Wheels<\/i>\u2122 and compete in dozens of unique, fast-paced, replayable challenges highlighting the driving styles of the different teams \u2013 the record-breaking speed of the Green Team, the show-stopping stunts of the Red Team, the super-tight precision with the best technology of the Blue Team or record-breaking jumps of the Yellow Team. Featuring 24 outrageous and iconic Hot Wheels vehicles and set in four under-the-radar test facilities around the world, the game pushes players to their limits to see if they have what it takes to become Hot Wheels World\u2019s Best Driver.<\/p>\n

Team Hot Wheels are the most fearless and skilful drivers in the world. Hand-picked for their incredible automotive abilities, Team Hot Wheels are recruited to test the most advanced vehicles and attempt the most challenging stunts at a mysterious location known as the Hot Wheels Test Facility.<\/p>\n

\u201cMattel has created some of the biggest and most beloved toy brands in the world, and we are thrilled to work with them on Hot Wheels World\u2019s Best Driver<\/i><\/b>,\u201d said Kevin Kebodeaux, Senior Vice President, Sales and Operations, Americas, Warner Bros. Interactive Entertainment. \u201cUtilising our extensive worldwide distribution capabilities, we are looking forward to launching this Hot Wheels<\/i> game, as it complements our approach to offer consumers a wide range of quality games.\u201d<\/p>\n

\u201cWarner Bros. Interactive Entertainment is a market leader in video game publishing and a highly capable partner,\u201d said Simon Waldron, Vice President Marketing, Hot Wheels Mattel.\u00a0 \u201cWorking together, we look forward to bringing Hot Wheels World\u2019s Best Driver<\/i><\/b> to gamers worldwide.\u201d\u00a0<\/i><\/b>\u00a0<\/i><\/b><\/p>\n

Mattel is also bringing the Hot Wheels<\/i> brand to life with a real-life crew of stunt drivers taking stunt-driving to the next level with never-before-seen, gravity-defying stunts in life-size Hot Wheels<\/i> cars. Team Hot Wheels<\/i> has already set three world records in 18 months.\u00a0 Hot Wheels World\u2019s Best Driver <\/i><\/b>extends the Team Hot Wheels<\/i> experience to fans of all ages through engaging storylines that put them in the driver seat of their favourite vehicles. This year Mattel continues to bring Hot Wheels to life with exciting new content including a 22-minute World\u2019s Best Driver<\/i> movie now viewable on the Hot Wheels YouTube channel<\/a> and HotWheels.com<\/a>.\u00a0\u00a0\u00a0<\/i><\/b><\/p>\n

Hot Wheels: World\u2019s Best Driver <\/i><\/b>is being developed by Firebrand Games, <\/i><\/b>a seasoned developer that has worked on some of the industry\u2019s biggest racing and driving franchises.<\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY, Australia, August 14, 2013 \u2013 Warner Bros. Interactive Entertainment has entered into an agreement with Mattel, Inc. for the global distribution, sales and trade marketing of the upcoming video game, Hot Wheels World\u2019s Best Driver launching on October 30 in Australia for the Xbox 360\u00ae games and entertainment system from Microsoft and PlayStation\u00ae3 computer<\/p>\n

Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30712","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/30712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30712"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/30712\/revisions"}],"predecessor-version":[{"id":30715,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/30712\/revisions\/30715"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}