Sydney 13 October 2008 – Sound Alliance, Australia\u2019s leading independent online entertainment publisher today confirmed its acquisition of Melbourne- based music website Mess+Noise.\u00a0<\/p>\n
Neil Ackland, Managing Director, Sound Alliance commented \u201cThis is an exciting addition to our group of category-leading niche music and lifestyle web communities. Mess+Noise is a respected, grass roots music brand with a loyal community all united by their love of music. \u201c<\/p>\n
Mess+Noise has very little audience crossover with the existing Sound Alliance communities and the website has one of the most highly engaged audiences in the music category, with an average user session duration of over 10 minutes (Nielsen Online Market Intelligence September 2008).\u00a0\u00a0<\/p>\n
Ackland continued \u201cMess+Noise, like Sound Alliance was established with the support and development of music at its core.\u00a0 We share similar principles and ideals with a focus on quality content and community.\u00a0<\/p>\n
Sound Alliance will immediately introduce a full time editor which will see the volume and relevance of the site\u2019s content increase dramatically.\u00a0 \u201cWe don\u2019t foresee any material changes in the first six months apart from creating more content and adding an online ticketing store powered by our Qjump division.\u00a0\u00a0\u00a0<\/p>\n
Overseeing the ongoing development of the website will be Mess+Noise co-founder, Danny Bos. He will head up the business based from Melbourne as General Manager.<\/p>\n
\u201cThis is an exciting development for Mess+Noise. Sound Alliance is on the same wavelength and we share common ideas of where the site needs to head.\u201d outlined Bos.<\/p>\n
Mess+Noise was acquired by Sound Alliance from Destra Corporation.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sydney 13 October 2008 – Sound Alliance, Australia\u2019s leading independent online entertainment publisher today confirmed its acquisition of Melbourne- based music website Mess+Noise.\u00a0 Neil Ackland, Managing Director, Sound Alliance commented \u201cThis is an exciting addition to our group of category-leading niche music and lifestyle web communities. Mess+Noise is a respected, grass roots music brand with<\/p>\n