{"id":29640,"date":"2013-06-18T17:24:52","date_gmt":"2013-06-18T07:24:52","guid":{"rendered":"http:\/\/power-up.space\/?p=29640"},"modified":"2013-06-18T17:24:52","modified_gmt":"2013-06-18T07:24:52","slug":"amds-seamicro-sm15000-powers-rubicon-projects-advertising-trading-platform","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=29640","title":{"rendered":"AMD\u2019s SeaMicro SM15000 Powers Rubicon Project\u2019s Advertising Trading Platform"},"content":{"rendered":"

\u00a0– Real-time trading platform for buying and selling digital ads manages over 3 trillion bid transactions per month –<\/em><\/p>\n

SYDNEY, Australia. ? 18 June, 2013 ? AMD today announced that its SeaMicro SM15000\u2122 server is the foundation for Rubicon Project\u2019s REVV, the world\u2019s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads. The REVV platform currently reaches 97 percent of all U.S. Internet users, as measured by comScore\u2019s reach measurement, and processes transactions between more than 500 of the world\u2019s premium publishers and over 140,000 advertisers across a massive marketplace. AMD and Rubicon Project worked closely to create the RubiCube, a standardised, tightly integrated micro-POP-in-a-box solution, which will provide Rubicon Project with an operational competitive edge in all its key markets.<\/p>\n

\u201cThe scale at which we must operate is hard to fathom. We have the challenge of inventing technologies that can handle hundreds of billions of transactions, and we needed a partner that was willing to help us break out of the constraints of the traditional data center,\u201d said Jan Gelin, vice president, Real Time Cloud, Rubicon Project. \u201cAMD has been an amazing partner, and we could not have created the RubiCube without the unique innovations of the SeaMicro SM15000.\u201d<\/p>\n

The scale and reach of REVV requires a commitment to engineering excellence from the hardware to the network to the software. This need for innovative engineering led Rubicon Project and AMD to create the RubiCube, a single SeaMicro SM15000-based hardware platform which replaces two racks of equipment and slashed provisioning times from six months to five days.<\/p>\n

\u201cRubicon Project has some one of the most demanding applications with very high performance requirements, and AMD was up to the challenge of supporting its growth and expansion,\u201d said Dhiraj Mallick, corporate vice president and general manager, Data Center Server Solutions, AMD. \u201cThe SeaMicro SM15000 system provides computing efficiency and allows our customers to achieve best-in-class operational efficiencies as well.\u201d<\/p>\n

The SeaMicro SM15000 system is the highest-density, most energy-efficient server on the market. In 10-rack units, it links 512 compute cores, 160 gigabits of I\/O networking and more than five petabytes of storage with a 1.28 terabit high-performance supercomputer fabric called Freedom\u2122 Fabric. The SM15000 server eliminates top-of-rack switches, terminal servers, hundreds of cables and thousands of unnecessary components for a more efficient and streamlined operational environment.<\/p>\n

AMD\u2019s SeaMicro server product family currently supports the next-generation AMD Opteron\u2122 (\u201cPiledriver\u201d core) processor, as well as Intel\u2019s \u00ae Xeon\u00ae E3-1260L (\u201cSandy Bridge\u201d), E3-1265Lv2 (\u201cIvy Bridge\u201d) and Atom\u2122 N570 processors. The SeaMicro SM15000 also supports the Freedom Fabric Storage products, enabling a single system to connect with more than five petabytes of storage capacity in two racks. This approach delivers the benefits of expensive and complex solutions, such as network attached storage (NAS) and storage area networking (SAN), with the simplicity and low cost of direct attached storage.<\/p>\n

Read more about how Rubicon Project uses the SM15000 to enable global micro-POP standardisation.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0– Real-time trading platform for buying and selling digital ads manages over 3 trillion bid transactions per month – SYDNEY, Australia. ? 18 June, 2013 ? AMD today announced that its SeaMicro SM15000\u2122 server is the foundation for Rubicon Project\u2019s REVV, the world\u2019s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling<\/p>\n

Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-29640","post","type-post","status-publish","format-standard","hentry","category-tech-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/29640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29640"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/29640\/revisions"}],"predecessor-version":[{"id":29646,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/29640\/revisions\/29646"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}