{"id":27744,"date":"2013-03-12T18:35:39","date_gmt":"2013-03-12T08:35:39","guid":{"rendered":"http:\/\/power-up.space\/?p=27744"},"modified":"2013-03-12T18:35:39","modified_gmt":"2013-03-12T08:35:39","slug":"imax-signs-agreement-with-museum-victoria-for-next-generation-laser-technology","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=27744","title":{"rendered":"IMAX SIGNS AGREEMENT WITH MUSEUM VICTORIA for NEXT-GENERATION LASER TECHNOLOGY"},"content":{"rendered":"<p align=\"center\"><i>Ground-Breaking Laser Projection System to Enable Melbourne Museum\u2019s IMAX<sup>\u00ae<\/sup> Theatre <\/i><\/p>\n<p align=\"center\"><i>to Access Full Spectrum of IMAX Content<\/i><i>\u00a0<\/i><\/p>\n<p><b>NEW YORK<\/b> \u2013 Mar. 11, 2013 \u2013 IMAX Corporation (NYSE:IMAX; TSX:IMX) and Museum \u00a0Victoria today announced an agreement to install IMAX\u2019s next-generation laser digital projection technology in the IMAX<sup>\u00ae<\/sup> Melbourne Museum. The new technology, which is expected to launch in 2014, will enable the Museum to deliver a wider array of the highest-quality digital content available \u2013 including both documentaries and blockbuster films \u2013 and further enhance The IMAX Experience<sup>\u00ae<\/sup> for its visitors.<\/p>\n<p>IMAX\u2019s next-generation projection system is expected to set a new benchmark as the industry\u2019s premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco&#8217;s unique laser innovations, represents the largest R&amp;D initiative in IMAX\u2019s history and will enable IMAX<sup>\u00ae<\/sup> dome theatres and IMAX screens larger than 80 feet to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.<\/p>\n<p>\u201cSince 1998, IMAX Melbourne Museum has attracted more than five million visitors who have enjoyed what is simply the finest cinematic experience on offer,\u201d said Richard Morrison, IMAX Melbourne Museum General Manager. \u201cWe\u2019re excited to build on this success with IMAX and offer our guests an even more immersive and visceral experience as well as greater access to their favorite IMAX documentaries and Hollywood blockbusters.\u201d<\/p>\n<p>\u201cWe\u2019re delighted to extend our partnership with Museum Victoria around our new laser technology, which represents the largest R&amp;D effort in IMAX\u2019s history,\u201d said Larry O\u2019Reilly, President, Worldwide Sales, IMAX. \u201cWe believe this next-generation system will usher in a new era of quality and innovation in projection technology that will further immerse museum-goers into the stunning visuals, action and drama of an IMAX movie unlike anything they\u2019ve experienced to date.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ground-Breaking Laser Projection System to Enable Melbourne Museum\u2019s IMAX\u00ae Theatre to Access Full Spectrum of IMAX Content\u00a0 NEW YORK \u2013 Mar. 11, 2013 \u2013 IMAX Corporation (NYSE:IMAX; TSX:IMX) and Museum \u00a0Victoria today announced an agreement to install IMAX\u2019s next-generation laser digital projection technology in the IMAX\u00ae Melbourne Museum. The new technology, which is expected to<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=27744\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,26],"tags":[],"class_list":["post-27744","post","type-post","status-publish","format-standard","hentry","category-mind-news","category-movietv-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/27744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27744"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/27744\/revisions"}],"predecessor-version":[{"id":27746,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/27744\/revisions\/27746"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}