{"id":25537,"date":"2012-11-02T17:28:48","date_gmt":"2012-11-02T07:28:48","guid":{"rendered":"http:\/\/power-up.space\/?p=25537"},"modified":"2012-11-02T17:28:48","modified_gmt":"2012-11-02T07:28:48","slug":"xbox-360-transforms-a-country-to-launch-epic-blockbuster-halo-4","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=25537","title":{"rendered":"XBOX 360 TRANSFORMS A COUNTRY TO LAUNCH EPIC BLOCKBUSTER \u201cHALO 4\u201d"},"content":{"rendered":"

Xbox 360 changes the game by taking over Liechtenstein in 2012\u2019s biggest entertainment launch\u00a0<\/em><\/p>\n

In a ground-breaking world first, <\/em>entertainment giant Xbox 360 yesterday became the only brand to ever transform the Principality of Liechtenstein by taking over some of the country\u2019s most iconic landmarks, including a 13th<\/sup> century castle and a working mine, to create a real-life replica of the \u201cHalo\u201d universe within the heart of Europe to mark the launch of \u201cHalo 4\u201d.<\/p>\n

For one day only, the mountainous landscapes of the normally tranquil Liechtenstein countryside became a stage for an epic sci-fi saga as Xbox 360 created a mysterious alternate universe inspired by the video game franchise which has sold a staggering 46 million copies worldwide since launch in 2001.<\/p>\n

Super fans and worldwide media from 16 different countries were catapulted into this off-world environment to take part in a theatrical experience which saw them travel to a top secret location before being unexpectedly thrust into a war zone which recreated brutal battle grounds through pyrotechnic explosions, thunderous sound effects and cinematic set builds.<\/p>\n

\u201c\u201cHalo\u201d is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers,\u201d said Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft EMEA.\u00a0 \u201cFrom the world\u2019s first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London\u2019s iconic skyline, \u201cHalo\u201d launches have continually broken the mold and we are back with a colossal bang for \u201cHalo 4\u201d, transforming a country on the biggest scale imaginable\u201d.<\/p>\n

\u201cHalo 4\u201d is the start of a new saga in the \u201cHalo\u201d story which is set to cause a sensation when it hits stores on Tuesday 6th November 2012.\u00a0 Acclaimed film director David Fincher, the creative visionary behind Hollywood thrillers such as “Fight Club” and “The Girl with the Dragon Tattoo”, produced an action-packed launch trailer for the game and American talk show host Conan O\u2019Brien and actor Andy Richter are voicing two of the game\u2019s characters.\u00a0 The \u201cHalo 4\u201d Original Soundtrack was composed by award-winning producer and composer Neil Davidge, long-term co-writer and collaborator for music production outfit Massive Attack.<\/p>\n

Transforming <\/span>Liechtenstein<\/span><\/p>\n

Xbox 360 worked with the government-owned Liechtenstein Marketing, which promotes Liechtenstein as a tourism destination and a place to do business, to transform the country.\u00a0 The unique makeover included:<\/p>\n