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Sydney, Australia \u2014 19 September 2012 <\/strong>\u2014 For kids across Australia who have dreamt of being a guest star on Sesame St and having a conversation with Elmo or Cookie Monster, the possibility will become reality from tomorrow with the launch of a new entertainment category from Xbox 360, \u20182-Way TV\u2019.<\/p>\n Xbox today previewed the first \u20182-Way TV\u2019 titles, \u2018Kinect Sesame Street TV\u2019[1]<\/a> and \u2018Kinect Nat Geo TV\u2019[2]<\/a> at an event in Sydney, delighting kids and parents alike.<\/p>\n Harnessing the innovative technology of Kinect for Xbox 360, \u20182-Way TV\u2019 will bring children\u2019s favourite TV programs to life like never before \u2013 merging educational television and cutting-edge gaming technology into brand new series that will assist in kid\u2019s learning through interactive play.<\/p>\n \u201cResearch has shown that children retain information most effectively when they are \u2018doing\u2019 rather than just \u2018seeing\u2019 or \u2018hearing\u2019[3]<\/a>,\u201d explained Kimberley Francis, Head of Marketing and Interactive Entertainment at Microsoft Australia.<\/p>\n \u201cFor the first time, kids will be able to step inside the television and have truly interactive adventures with their Sesame Street friends, providing meaningful opportunities for kids to be a part of the story.<\/p>\n \u201cChildren\u2019s television has previously been a one-way street. Now, using a series of cameras and microphones in the Kinect sensor, these 2-Way TV programs have the ability to hear, see, recognise and respond to you, with your actions changing the adventure along the way.\u201d<\/p>\n \u201cRecently it was revealed by Bond University that seven in ten\u00a0Australian parents actively use games as an educational tool with their children,[4]<\/a>\u201d added Ms Francis. \u201cPart video game, part children\u2019s show, we believe 2-Way has the potential to completely change the way children learn through entertainment.\u201d<\/p>\n Ben Britton, face of Nat Geo WILD Australia & New Zealand, attended the event and helped spread the message about the importance of conservation of wildlife, encouraging children to be passionate about our environment.<\/p>\n \u201cI\u2019m really excited to help launch \u2018Kinect Nat Geo TV\u2019 in Australia and to inspire a sense of wonder about nature in kids,\u201d said Mr Britton.<\/p>\n \u201cIt\u2019s a unique experience when technology connects us to nature in this way. With \u2018Kinect Nat Geo TV\u2019, kids can get up close and personal with creatures great and small, and come to grasp basic concepts about our natural world,\u201d he said.<\/p>\n Kinect Nat Geo TV and Kinect Sesame Street TV will be available in stores on 20 September.<\/p>\n [1]<\/em><\/strong><\/a> \u2018Kinect Sesame Street TV\u2019 is rated G in Australia<\/em><\/p>\n<\/div>\n [2]<\/em><\/strong><\/a> \u2018Kinect Nat Geo TV\u2019 is rated G in Australia<\/em><\/p>\n<\/div>\n
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