SYDNEY, Australia, August 30, 2012<\/strong>\u2013 Electronic Arts Inc.<\/a> (NASDAQ: EA) announced today that Madden NFL 13<\/em><\/a> is now available at retail stores throughout Australia and available at retail stores in New Zealand on August 31st<\/sup> 2012. Madden NFL 13 <\/em>is available on the Xbox 360\u00ae video game and entertainment system from Microsoft and the PlayStation\u00ae3 computer entertainment system. Powered by the all-new Infinity Engine, Madden NFL 13<\/em> delivers physics you can feel on every play. Core gameplay innovations such as total control passing, ball hawk and read and react defensive AI, combine to create the most realistic Madden NFL<\/em> game ever.<\/p>\n Early critical reception for Madden NFL 13<\/em> has been outstanding, with PlayStation: The Official Magazine calling it a \u201cgeneration-defining effort.\u201d GamesRadar adds that \u201cWe can\u2019t \u2013 and won\u2019t \u2013 stop playing,\u201d while Game Informer states that the brand-new Connected Careers is \u201ca brilliant mode.\u201d With accolades such as these it\u2019s easy to see why Madden NFL 13<\/em> is so eagerly-anticipated by fans.<\/p>\n \u201cMadden NFL 13<\/em> is the biggest game-changer in the history of the franchise,\u201d said Cam Weber, GM of American Football at EA SPORTS. \u201cMadden NFL 13 <\/em>will deliver to our consumers the most realistic gameplay ever, and innovations like the Infinity Engine will completely redefine how fans will play Madden NFL<\/em>. With deep new gameplay innovation, social integration, and an overhaul of the audio and visual presentation,\u00a0 Madden NFL 13<\/em> stands as a benchmark entry for the franchise.\u201d<\/p>\n In addition to Infinity Engine, the new Connected Careers mode also debuts this year. Connected Careers allows fans to build their own legacy or relive a legend\u2019s as a player or coach, in a fully connected universe of up to 32 friends per league. Weekly, seasonal and milestone goals set the benchmarks for progress, and fans can not only choose to make history as a created or real life player or coach, but also relive the legendary careers of all-time greats including Walter Payton, Michael Irvin, Steve Young and more. Combine all these elements with a dynamic story engine, a virtual Twitter feed, social integration and team management from PCs, tablets and smartphones and you have the first true sports RPG, encased in a fully connected universe that\u2019s on 24\/7.<\/p>\n Additional New Features and Modes include: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Xbox 360 Kinect Integration<\/strong>: The new features don\u2019t stop there, as Xbox 360 owners can also utilize the Kinect\u2122 sensor for pre-play audibles and adjustments on both offense and defense. With a library of over 6,000 commands fans will be able to change plays, call receiver-specific hot routes, alter defensive assignments, call a blitz and more with the power of their voice. It\u2019s yet another way that Madden NFL 13<\/em> presents the most authentic and feature-rich football experience ever.<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3-D Broadcast Booth<\/strong>: The new commentary team of Jim Nantz and Phil Simms, combined with a fully-scored orchestral theme, set the table for game day, while authentic sound effects, QB cadences and player chatter bring the stadium environment to life.<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Streamlined Live Updates<\/strong>: Experience extras like Madden Moments Live, roster updates and more all in one convenient location. Bonus content is also available for fans who have played previous Madden NFL <\/em>titles, NFL Blitz<\/em> and NFL Tour<\/em>.<\/p>\n Madden NFL 13 <\/em>is developed in Orlando, Florida by EA Tiburon. Madden NFL 13 <\/em>is now available and retails for $99.99 AUD \/ $109.99 NZD on the Xbox 360 and the PlayStation 3. To learn more about Madden NFL 13<\/em>, visit http:\/\/www.easports.com\/madden-nfl<\/a>. <\/em>For Madden NFL 13<\/em> assets, visit: http:\/\/maddennfl13.newslinevine.com\/<\/a> or www.ea-anz-press.com<\/a><\/p>\n All player participation has been facilitated by National Football League Players Incorporated, the licensing and marketing subsidiary of the NFL Players Association. EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL<\/em> football, FIFA Soccer<\/em>, NHL\u00ae<\/em> hockey, NBA LIVE <\/em>basketball, NCAA\u00ae Football<\/em>, Tiger Woods PGA TOUR\u00ae<\/em> golf, SSX\u2122<\/em> and Fight Night<\/em> boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com<\/a> to connect, share and compete.<\/p>\n","protected":false},"excerpt":{"rendered":" Innovative Physics Technology Headlines the Most-Anticipated Madden NFL Game in Years SYDNEY, Australia, August 30, 2012\u2013 Electronic Arts Inc. (NASDAQ: EA) announced today that Madden NFL 13 is now available at retail stores throughout Australia and available at retail stores in New Zealand on August 31st 2012. Madden NFL 13 is available on the Xbox<\/p>\n
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\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New Madden Ultimate Team Edition<\/strong>: Brand new trading cards and an overhauled card management system allows fans to curate the biggest collection ever, while new features like Solo Challenges make the mode more diverse and enjoyable than ever before. In addition, completing certain challenges and collections will allow fans to unlock special cards for legendary players and coaches that can not only be used in Madden Ultimate Team, but also carry over into Connected Careers.<\/p>\n