{"id":22546,"date":"2012-08-02T17:30:33","date_gmt":"2012-08-02T07:30:33","guid":{"rendered":"http:\/\/power-up.space\/?p=22546"},"modified":"2012-08-02T17:30:33","modified_gmt":"2012-08-02T07:30:33","slug":"2k-sports-announces-unprecedented-partnership-with-jay-z-for-nba-2k13","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=22546","title":{"rendered":"2K Sports Announces Unprecedented Partnership with JAY Z for NBA\u00ae 2K13"},"content":{"rendered":"<p align=\"center\"><em>Artist and entrepreneur to curate soundtrack and lend artistic vision to world\u2019s top NBA video game simulation franchise as Executive Producer<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Sydney, Australia \u2013 2<sup>nd<\/sup> August, 2012<\/span><\/strong> \u2013 2K Sports today announced an unprecedented partnership with entertainment mogul Shawn \u201cJAY Z\u201d Carter to serve as Executive Producer of <strong><em>NBA\u00ae 2K13<\/em><\/strong>, the next installment of the top-selling and top-rated NBA video game simulation franchise*.<\/p>\n<p>\u201cThis has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history,\u201d commented JAY Z.\u00a0 \u201c<strong><em>NBA 2K13<\/em><\/strong> will be the next evolution in sports and basketball culture, and I\u2019m ready to usher in the new era of the franchise.\u201d<\/p>\n<p>JAY Z\u2019s interests and influences extend well beyond his illustrious music career as a 14-time Grammy award winner, as evidenced by his part-ownership of the 40\/40 sports clubs and of the NBA\u2019s Brooklyn Nets, having recently helped craft that team\u2019s iconic black-and-white logo and visual identity. As Executive Producer of <strong><em>NBA 2K13<\/em><\/strong>, JAY Z\u2019s artistic vision and style will permeate the experience<strong>, <\/strong>from the overall look and feel of the game, to the hand-picked soundtrack, interactive in-game menus and more.<\/p>\n<p>\u201cWe aren\u2019t content with just being the best, and we will continue to grow the <strong><em>NBA 2K<\/em><\/strong> franchise into one of today\u2019s premier entertainment experiences,\u201d said Jason Argent, vice president of marketing for 2K Sports. \u201cJAY Z\u2019s role in <strong><em>NBA <\/em>2K13 <\/strong>represents a unique fusion of basketball, music, art, and entertainment, and illustrates the evolution of <strong><em>NBA 2K<\/em><\/strong> into something much bigger than simply the best basketball video game series ever made.\u201d<\/p>\n<p>The audio and visual aesthetics of <strong><em>NBA 2K13<\/em><\/strong> will reflect a balance of basketball and musical influences, with JAY Z himself hand-picking the game\u2019s soundtrack. The 24-song collection features some of his top hits, along with an eclectic mix of music\u2019s biggest acts.<\/p>\n<table width=\"859\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"251\"><strong><span style=\"text-decoration: underline;\">Artist:<\/span><\/strong><strong><\/strong><\/td>\n<td valign=\"top\" width=\"267\"><strong><span style=\"text-decoration: underline;\">Title:<\/span><\/strong><strong><\/strong><\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\"><strong>\u00a0<\/strong><\/td>\n<td width=\"96\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">The \u00a0 Hours<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Ali \u00a0 in the Jungle<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Too \u00a0 Short<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Blow \u00a0 the Whistle (Main)<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Eric \u00a0 B. and Rakim<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">I \u00a0 Ain\u2019t No Joke<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Phoenix<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">1901<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">JAY \u00a0 Z<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Pump \u00a0 it Up (Freestyle)<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Puff \u00a0 Daddy and the Family<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Victory \u00a0 (feat. Notorious B.I.G. &amp; Busta Rhymes)<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Daft \u00a0 Punk<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Around \u00a0 The World (Radio Edit)<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Santigold<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Shove \u00a0 It (feat. Spank Rock)<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Kanye \u00a0 West<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Amazing<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">JAY \u00a0 Z<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Run \u00a0 This Town<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">The \u00a0 Dirty Projectors<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Stillness \u00a0 is the Move<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Nas<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">The \u00a0 World is Yours<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Coldplay<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Viva \u00a0 La Vida<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Roy \u00a0 Ayers<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">We \u00a0 Live in Brooklyn, Baby<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Justice<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Stress<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">JAY \u00a0 Z<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">The \u00a0 Bounce<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Kanye \u00a0 West<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">We \u00a0 Major (feat. Nas &amp; Really Doe)<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Mobb \u00a0 Deep<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Shook \u00a0 Ones, Pt. II<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Meek \u00a0 Mill<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Ima \u00a0 Boss \u2013 Instrumental<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"251\">Kanye \u00a0 West<\/p>\n<p>U2<\/p>\n<p>JAY \u00a0 Z<\/p>\n<p>JAY \u00a0 Z<\/p>\n<p>JAY \u00a0 Z<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"388\">Mercy \u00a0 (feat. Big Sean, Pusha T, and 2 Chainz)<\/p>\n<p>Elevation<\/p>\n<p>On \u00a0 To The Next One<\/p>\n<p>Public \u00a0 Service Announcement<\/p>\n<p>H.A.M. \u00a0 (Instrumental)<\/td>\n<td colspan=\"2\" valign=\"top\" width=\"220\">&nbsp;<\/td>\n<\/tr>\n<tr>\n<td width=\"201\"><\/td>\n<td width=\"214\"><\/td>\n<td width=\"96\"><\/td>\n<td width=\"79\"><\/td>\n<td width=\"96\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>2K Sports today also released a special trailer announcing JAY Z\u2019s integration in <strong><em>NBA 2K13 <\/em><\/strong>which can be viewed at <a href=\"http:\/\/youtu.be\/ME30jZHj_D0\">http:\/\/youtu.be\/ME30jZHj_D0<\/a>.<\/p>\n<p>Fans are encouraged to enjoy select tracks from the NBA 2K13 soundtrack (which can also be shared on Facebook) at <a href=\"http:\/\/2kgam.es\/NBA2KJAYZ\">http:\/\/2kgam.es\/NBA2KJAYZ<\/a>.<\/p>\n<p>Developed by Visual Concepts, a 2K Sports studio, <strong><em>NBA<\/em><\/strong> <strong><em>2K13 <\/em><\/strong>is not yet rated by the ESRB and will be available on October 2, 2012 in North America and October 5, 2012 internationally for the Xbox 360\u00ae video game and entertainment system from Microsoft, PlayStation\u00ae3 computer entertainment system, PSP\u00ae (PlayStation\u00aePortable) system, Wii\u2122 system and Windows PC. The Wii U\u2122 version of the title will be available during the holiday season. Fans are encouraged to pre-order now at participating retailers in order to receive the NBA All-Star content on day one at no extra cost.<\/p>\n<p>For more information on 2K Sports, visit <a href=\"http:\/\/www.2KSports.com\">www.2KSports.com<\/a>.<\/p>\n<p>For more information on <strong><em>NBA 2K13<\/em><\/strong>, visit <a href=\"http:\/\/www.facebook.com\/NBA2K\">www.facebook.com\/NBA2K<\/a>.<\/p>\n<p>2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).<\/p>\n<p><em>*According to 2008 &#8211; 2012 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through June 2012.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artist and entrepreneur to curate soundtrack and lend artistic vision to world\u2019s top NBA video game simulation franchise as Executive Producer Sydney, Australia \u2013 2nd August, 2012 \u2013 2K Sports today announced an unprecedented partnership with entertainment mogul Shawn \u201cJAY Z\u201d Carter to serve as Executive Producer of NBA\u00ae 2K13, the next installment of the<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=22546\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22546","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/22546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22546"}],"version-history":[{"count":2,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/22546\/revisions"}],"predecessor-version":[{"id":22550,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/22546\/revisions\/22550"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}