SUNNYVALE, Calif. \u2014 Sept. 30, 2008 \u2014AMD (NYSE: AMD) today announced the introduction of the ATI Radeon\u2122 HD 4550 and ATI Radeon\u2122 HD 4350 graphics cards, the latest additions to the award-winning ATI Radeon\u2122 HD 4000 series graphics line up. These feature-rich graphics cards deliver exceptional gaming and HD multimedia performance at value prices. Both cards are based on the same technology found in the celebrated ATI Radeon\u2122 HD 4800 series, including support for the latest DirectX\u00ae 10.1 games and superior HD multimedia capabilities.<\/p>\n
Delivering mainstream-class performance at a value price, the ATI Radeon HD 4550 graphics card plays demanding game titles previously unplayable by cards in this price segment2, starting from just USD $55 for a 512MB memory configuration.\u00a0 An even more incredible value, the ATI Radeon HD 4350 graphics card is the ideal introduction to the ATI Radeon HD 4000 series, starting from USD $39 for a 256 MB memory configuration, giving gamers and multimedia enthusiasts more features than products available from the competition today.3<\/p>\n
\u201cThe ATI Radeon\u2122 HD 4550 and ATI Radeon\u2122 4350 graphics cards are the final pieces of the puzzle in rounding out the highly successful ATI Radeon\u2122 HD 4000 series family,\u201d said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. \u201cAMD set out to lead performance at every price point and today we offer a complete family of graphics cards that delivers on our commitment of winning performance in each market segment.\u201d<\/p>\n
Step up your game: The ATI Radeon\u2122 HD 4550 graphics card<\/p>\n
The ATI Radeon\u2122 HD 4550 graphics card gives mainstream-class PC game performance at a value price. Derived from the same cutting edge technology found throughout the ATI Radeon HD 4800 family of products and featuring 80 stream processing cores, the card is based on the AMD advanced second generation 55nm process. With 96 GFLOPS of compute power (eight times the raw compute power of the IBM supercomputer Deep Blue), the ATI Radeon\u2122 HD 4550 allows users to unlock new gaming experiences never before playable in this segment2, with full support for DirectX 10.1 games. With incredible power efficiency, operating at less than 20 watts under full load, the ATI Radeon\u2122 HD 4550 is available as a passively cooled solution so users can access incredible gaming capabilities with a minimum of noise, heat and power consumption. The ATI Radeon\u2122 HD 4550 with a frame buffer of 512MB DDR3 memory is expected to be available in October.<\/p>\n
\u00a0\u201cIt\u2019s great to see AMD deliver gaming performance for the mainstream segment,\u201d said Alexander Muller, CEO, SK Gaming International. \u201cPeople will be excited to know they can get their hands on leading graphics performance at an incredible value price.\u201d<\/p>\n
Go beyond HD: The ATI Radeon\u2122 HD 4350 graphics card<\/p>\n
With certain card configurations offering more than seven times the gaming performance compared to competing integrated motherboard graphics offerings1, the ATI Radeon HD 4350 graphics card marks an incredible, low-cost introduction to the ATI Radeon\u2122 HD 4000 series family.\u00a0 Consuming just 20 watts under full load and featuring a frame buffer of 256MB memory and 7.1 channel audio via HDMI, the ATI Radeon\u2122 HD 4350 is also expected to be available in October.<\/p>\n
Spectacular HD multimedia experience<\/p>\n
Home theatre enthusiasts should especially appreciate the ATI Radeon\u2122 HD 4550 or the ATI Radeon\u2122 HD 4350 graphics offerings. In addition to superior game performance, these ultra-quiet cards represent a tremendous value for do-it-yourself home theatre PC builders by enabling a feature-rich, high definition and high quality home theatre experience when used in conjunction with HD displays.\u00a0 Like all ATI Radeon\u2122 HD 4000 series products, the home theatre experience is enriched with features such as AMD\u2019s second generation Unified Video Decoder (UVD 2.0) ensuring smooth HD media playback, and ATI Avivo\u2122 HD technology that delivers sharp, crisp images and vibrant colours for immersive, cinema-quality home entertainment. 4<\/p>\n
Ecosystem support<\/p>\n
The ATI Radeon HD 4550 and ATI Radeon HD 4350 graphics cards are supported by a dozen add-in-board companies offering custom designs of the products.\u00a0 Partners include ASUS, Club 3D, Diamond Multimedia, Force3D, GECUBE, GIGABYTE, HIS (Hightech Information Systems), Jetway, MSI, Palit Multimedia, PowerColor, SAPPHIRE Technology and\u00a0 VisionTek.5<\/p>\n
For more information about both products, visit http:\/\/www.amd.com\/newsroom<\/a>.<\/p>\n About AMD<\/p>\n Advanced Micro Devices (NYSE: AMD) is a leading innovator in semiconductor design and manufacturing dedicated to collaborating with customers and partners in ways that ignite the next generation of technology solutions at work, at home and at play. For more information, visit http:\/\/www.amd.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" SUNNYVALE, Calif. \u2014 Sept. 30, 2008 \u2014AMD (NYSE: AMD) today announced the introduction of the ATI Radeon\u2122 HD 4550 and ATI Radeon\u2122 HD 4350 graphics cards, the latest additions to the award-winning ATI Radeon\u2122 HD 4000 series graphics line up. These feature-rich graphics cards deliver exceptional gaming and HD multimedia performance at value prices. Both<\/p>\n