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SYDNEY, Australia \u2013 July 13, 2012 \u2013<\/strong> BioWare\u2122, a division of Electronic Arts Inc. (NASDAQ: EA), today announced Ultima\u2122 Forever: Quest for the Avatar<\/strong>. Expanding the legendary Ultima\u2122 franchise, Ultima Forever: Quest for the Avatar combines accessible action RPG gameplay with trademark BioWare storytelling, immersing both longtime fans and new gamers into the deep and engaging world of Britannia. Ultima Forever: Quest for the Avatar will be available on both the iPad and PC later this year, with fully integrated, cross-platform play so gamers can experience all of the rich and deep RPG elements with friends, wherever and whenever they choose to play.<\/p>\n To sign up for a chance to participate in a future closed beta and to see the game\u2019s first gameplay trailer, please visit the official web site at www.ultimaforever.com<\/a>. Fans attending Comic-Con International 2012 in San Diego this weekend can stop by the EA booth (#5405) to learn more about Ultima Forever: Quest for the Avatar, while also getting a chance to play some of EA\u2019s latest free-to-play games, including Battlefield Heroes\u2122, Command & Conquer\u2122 Tiberium Alliances, Need for Speed\u2122 World and Warhammer\u00ae Online: Wrath of Heroes\u2122.<\/p>\n \u201cThere\u2019s a fundamental shift underway in how gamers play and pay for games, and Electronic Arts is a leader in providing new business models and new ways to consume content,\u201d said Dr. Ray Muzyka, General Manager of EA\u2019s BioWare Label and Co-Founder of BioWare. \u201cWith Ultima Forever: Quest for the Avatar, we\u2019re excited to give gamers the opportunity to play a high quality game with their friends anytime, anywhere, on both iPad and PC.\u201d<\/p>\n \u201cAs huge fans of the Ultima franchise, the team at BioWare Mythic is not only excited to be able to bring this reimagining of the original rich world to the fans of the classic RPGs, but also to introduce a new generation of gamers who have never had a chance to discover why this is one of our industry\u2019s most beloved worlds,\u201d said Eugene Evans, Studio GM at BioWare Mythic.<\/p>\n Spanning over three decades, the fantasy world of Ultima has entertained millions of players from around the world with dozens of award-winning titles. The passionate and loyal fans of Ultima have braved perilous dungeons, faced off against fearsome enemies and creatures, conquered expansive lands and seas, and saved worlds. It\u2019s time to revisit this enchanting universe and step into the shoes of your very own Avatar to find out where your choices will take you.<\/p>\n For more information on Ultima Forever: Quest for the Avatar, please follow the game on Twitter at http:\/\/twitter.com\/UltimaForever<\/a> or \u201cLike\u201d the game on Facebook at http:\/\/www.facebook.com\/UltimaForever<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Rediscover One of Gaming\u2019s Most Beloved Franchises with Friends, Anytime, Anywhere on iPad and PC Later this Year SYDNEY, Australia \u2013 July 13, 2012 \u2013 BioWare\u2122, a division of Electronic Arts Inc. (NASDAQ: EA), today announced Ultima\u2122 Forever: Quest for the Avatar. Expanding the legendary Ultima\u2122 franchise, Ultima Forever: Quest for the Avatar combines accessible<\/p>\n