{"id":22033,"date":"2012-07-04T20:26:01","date_gmt":"2012-07-04T10:26:01","guid":{"rendered":"http:\/\/power-up.space\/?p=22033"},"modified":"2012-07-04T20:26:01","modified_gmt":"2012-07-04T10:26:01","slug":"symantec-survey-reveals-digital-information-costs-businesses-1-1trillion","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=22033","title":{"rendered":"Symantec Survey Reveals Digital Information Costs Businesses $1.1Trillion"},"content":{"rendered":"<p align=\"center\"><em>Australian and New Zealand Businesses Still Struggle To Protect Information Efficiently<\/em><\/p>\n<p><strong>SYDNEY, Australia. \u2013 July 4, 2012<\/strong> \u2013 Symantec Corp. (Nasdaq: SYMC) today announced that information costs businesses worldwide $1.1 trillion annually, according to its first ever <a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18218809,23197715,302686,1?erl=http%3A%2F%2Fwww.symantec.com%2Fcontent%2Fen%2Fus%2Fabout%2Fmedia%2Fpdfs%2F2012-state-of-information-australia-new-zealand.en-us.pdf%3Fom_ext_cid%3Dbiz_socmed_twitter_facebook_marketwire_linkedin_2012Apr_worldwide_ISTR17\" target=\"_blank\">State of Information Survey<\/a>.\u00a0 The survey\u00a0 contacted business and IT executives at 4,506 organisations across 38 countries including 200 respondents in Australia and New Zealand with five to more than\u00a0 5,000 employees.<\/p>\n<p>From confidential customer information, to intellectual property, to financial transactions, organisations possess massive amounts of information that not only enable them to be competitive and efficient \u2013 but also stay in business. In fact, the survey revealed that digital information makes up 45 percent (49 percent globally) of an organisation\u2019s total value.<\/p>\n<p>\u201cThe vast amount of information that organisations produce today can help them better serve their customers and increase productivity. However,\u00a0 Australian and New Zealand businesses are struggling with data challenges such as information sprawl,\u00a0 lost data and the high cost of storage,\u201d said Sean Kopelke, Director, Specialist Solutions, Pacific region, Symantec.\u00a0 \u201cOrganisations can address these challenges by developing an information-centric IT model that more effectively protects their information.\u201d<\/p>\n<p><strong>Information is Skyrocketing and It\u2019s Expensive<\/strong><br \/>\nBusinesses of all sizes are dealing with enormous amounts of data. The total size of information stored today by all businesses is 2.2 zettabytes. Small to medium sized businesses (SMBs) on average have 563 terabytes of data, compared with the average enterprise that has 100,000 terabytes. The survey also reveals that information is expected to grow 67 percent over the next year for enterprises and 178 percent for SMBs.<\/p>\n<p>On average, enterprises spend $38 million annually on information, while SMBs spend $332,000. However, the yearly cost per employee for SMBs is a lot higher at $3,670, versus $3,297 for enterprise. For example, a typical 50-employee small business spends $183,500 on information management, whereas a typical large enterprise with 2,500 employees would spend $8.2 million.<br \/>\n<strong><br \/>\nThe Business Impact of Lost Information <\/strong><br \/>\nThe consequences of losing business information would be disastrous. \u201cWe would have to fold our operations for at least a couple of years before we\u2019d come back again,\u201d noted an IT manager at a large engineering firm when asked about the consequences of losing the enterprise\u2019s information. Respondents highlighted the impact of data loss to their business, including lost customers (47 percent in ANZ versus 49 percent globally), damage to reputation and brand (47 percent in ANZ and globally), decreased revenue (43 percent in ANZ versus 41 percent globally), and increased expenses (44 percent in ANZ versus 39 percent).<\/p>\n<p><strong>Protection Measures are Falling Short<\/strong><br \/>\nWith so much at stake, protecting information should be a top priority, yet businesses are still struggling. In the last year, 61 percent of businesses in ANZ (69 percent globally) experienced some form of information loss for a variety of reasons, such as human error, hardware failure, security breach, or lost and stolen devices. In addition, 74 percent of respondents in ANZ (69 percent globally) have had confidential information exposed outside of the company, and 25 percent of survey respondents in ANZ (31 percent globally) have experienced compliance failures related to information. Another challenge is the amount of duplicate information businesses are storing \u2013 an average of 43 percent of data in ANZ is duplicated on par with the global average of 42 percent. Storage utilisation is also low, at only 28 percent within the firewall (31 percent globally) and 14 percent outside (18 percent globally).<\/p>\n<p>All these risks and inefficiencies result in businesses spending more than necessary on storing and protecting their information. A key issue identified by 25 percent of ANZ businesses is information sprawl (versus 30 percent globally) \u2013 the overwhelming growth of information that is unorganised, difficult to access and often duplicated elsewhere.<\/p>\n<p><strong>Businesses Need to Put the \u201cI\u201d Back in \u201cIT\u201d<\/strong><br \/>\nTo help businesses more effectively protect their information, Symantec has the following recommendations:<\/p>\n<ul>\n<li><strong>Focus \u00a0\u00a0\u00a0\u00a0 on the information, not the device or data center:<\/strong> With BYOD and cloud, information is no longer within \u00a0\u00a0\u00a0\u00a0 the four walls of a company. Protection must focus on the information, not \u00a0\u00a0\u00a0\u00a0 the device or data center.<\/li>\n<li><strong>Not \u00a0\u00a0\u00a0\u00a0 all information is equal:<\/strong> \u00a0\u00a0\u00a0\u00a0 Business must be able to separate useless data from valuable business \u00a0\u00a0\u00a0\u00a0 information and protect it accordingly.<\/li>\n<li><strong>Be \u00a0\u00a0\u00a0\u00a0 efficient:<\/strong> Deduplication and archiving \u00a0\u00a0\u00a0\u00a0 help companies protect more, but store less to keep pace with exponential \u00a0\u00a0\u00a0\u00a0 data growth.<\/li>\n<li><strong>Consistency \u00a0\u00a0\u00a0\u00a0 is key:<\/strong> It is important to set \u00a0\u00a0\u00a0\u00a0 consistent policies for information that can be enforced wherever it\u2019s \u00a0\u00a0\u00a0\u00a0 located\u2026 physical, virtual and cloud environments.<\/li>\n<li><strong>Stay \u00a0\u00a0\u00a0\u00a0 agile:<\/strong> Plan for your future \u00a0\u00a0\u00a0\u00a0 information needs by implementing a flexible infrastructure to support \u00a0\u00a0\u00a0\u00a0 continued growth.<\/li>\n<\/ul>\n<p><strong><br \/>\nAbout Symantec<\/strong><br \/>\nSymantec protects the world\u2019s information, and is the global leader in security, backup and availability solutions. Our innovative products and services protect people and information in any environment \u2013 from the smallest mobile device, to the enterprise data center, to cloud-based systems. Our industry-leading expertise in protecting data, identities and interactions gives our customers confidence in a connected world. More information is available at <a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18218809,23197715,298308,1?erl=http%3A%2F%2Fwww.symantec.com%2Fen%2Fau%2F\" target=\"_blank\">www.symantec.com<\/a> or by connecting with Symantec at: <a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18218809,23197715,272444,1?erl=http%3A%2F%2Fwww.symantec.com%2Fsocial-media\" target=\"_blank\">go.symantec.com\/socialmedia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australian and New Zealand Businesses Still Struggle To Protect Information Efficiently SYDNEY, Australia. \u2013 July 4, 2012 \u2013 Symantec Corp. (Nasdaq: SYMC) today announced that information costs businesses worldwide $1.1 trillion annually, according to its first ever State of Information Survey.\u00a0 The survey\u00a0 contacted business and IT executives at 4,506 organisations across 38 countries including<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=22033\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22033","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/22033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22033"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/22033\/revisions"}],"predecessor-version":[{"id":22038,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/22033\/revisions\/22038"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}