Distribution partners in place across Europe<\/p>\n
LONDON <\/strong>\u2013 28th<\/sup> June 2012 \u2013 SEGA\u00ae Europe today confirmed that as a result of the recent restructure it will be shifting business to focus on developing new and existing digital content as well as driving key IP for packaged goods. SEGA has therefore realigned its business strategy and will be closing their offices in France, Germany, Spain, Australia and Benelux.<\/p>\n Koch Media have been appointed to assist SEGA with distribution across Germany, Switzerland, Austria, France and Spain of packaged goods, Level03 Distribution and 5 Star Games will assist with distribution across Benelux and Australia respectively which will be implemented from the 1st<\/sup> July 2012.<\/p>\n All other territories will continue to be run through the same channels as before, and along with Koch, Level03 and 5 Star, will be managed through the SEGA Europe Headquarters based in London.<\/p>\n \u201cSEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise\u201d, commented Jurgen Post, COO of SEGA Europe. \u201cThe company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.\u201d<\/p>\n SEGA will continue the sales, marketing and distribution of London 2012\u2122 – The Official Video Game of the Olympic Games which will be launched on the 28th<\/sup> June in Australia and the 29th<\/sup> June across Europe for PC, the Xbox 360\u00ae video game and entertainment system, and <\/em>the PlayStation\u00ae3 computer entertainment system.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Distribution partners in place across Europe LONDON \u2013 28th June 2012 \u2013 SEGA\u00ae Europe today confirmed that as a result of the recent restructure it will be shifting business to focus on developing new and existing digital content as well as driving key IP for packaged goods. SEGA has therefore realigned its business strategy and<\/p>\n