{"id":21774,"date":"2012-06-25T16:39:47","date_gmt":"2012-06-25T06:39:47","guid":{"rendered":"http:\/\/power-up.space\/?p=21774"},"modified":"2012-06-25T16:39:47","modified_gmt":"2012-06-25T06:39:47","slug":"cover-athlete-unveiled-during-live-broadcast-of-2012-nhl-awards","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=21774","title":{"rendered":"Cover Athlete Unveiled During Live Broadcast of 2012 NHL Awards"},"content":{"rendered":"<h3>Fans Cast Nearly 26 Million Votes In The First Ever EA SPORTS NHL Cover Vote Campaign, Sponsored by BlackBerry<\/h3>\n<p><img decoding=\"async\" src=\"http:\/\/mms.businesswire.com\/bwapps\/mediaserver\/ViewMedia?mgid=329264&#038;vid=4\"><\/p>\n<p><strong>SYDNEY, AUSTRALIA &#8211; June 25, 2012 &#8211; <\/strong>Electronic Arts Inc. (NASDAQ: EA) and <a href=\"http:\/\/www.ea.com\/au\/nhl-13\" target=\"_new\">NHL.com<\/a> announced today during the live broadcast of the 2012 NHL Awards<sup>TM <\/sup>that Philadelphia Flyers forward Claude Giroux has been selected by fans as the EA SPORTS <em>NHL<sup>\u00ae<\/sup>13 <\/em>cover athlete. Giroux beat Nashville Predators goalie Pekka Rinne in the final of the first ever EA SPORTS NHL<sup>\u00ae<\/sup>Cover Vote campaign by less than a one percent margin, in what was the closest matchup of the entire campaign. <em>NHL 13<\/em> will be available on September 13, 2012 in Australia and September 14, 2012 in New Zealand.<\/p>\n<p>\u201cThe support fans have given me throughout the campaign has been unbelievable,\u201d said Flyers forward Claude Giroux. \u201cI am very excited to be on the cover of <em>NHL 13<\/em> and I want to thank everyone who campaigned and voted for me &#8211; especially my teammates, the Flyers organization, and of course all the NHL fans who voted and tweeted.\u201d<\/p>\n<p>Between March 29 and June 4, fans cast nearly 26 million votes on NHL.com throughout the campaign, which was sponsored by BlackBerry<sup>\u00ae<\/sup>. During the finals alone, more than two million votes were cast.<\/p>\n<p>\u201cThe level of passion that the fans, players, and NHL teams have displayed throughout the first ever EA SPORTS NHL Cover Vote campaign has been overwhelming,\u201d said Dean Richards, General Manager, NHL, EA SPORTS. \u201cThe EA SPORTS NHL Franchise has had a rich tradition of outstanding cover athletes and quality games, and we feel privileged to introduce Claude Giroux as the face of <em>NHL 13 <\/em>as selected by the fans. With Giroux on the cover and our revolutionary new True Performance Skating engine, we feel great about delivering our most innovative title yet with <em>NHL 13<\/em>.\u201d<\/p>\n<p>\u201cThe EA SPORTS <em>NHL 13<\/em> Cover Vote campaign presented by BlackBerry was a success in every measurable way,\u201d said Dave McCarthy, NHL Vice President of Consumer Products Marketing. \u201cFrom nearly 26 million votes cast, to fan and player engagement across social media platforms, to the validation of NHL.com\u2019s standing as the number one destination for hockey fans, the <em>NHL 13<\/em> Cover Vote campaign exceeded our expectations.\u201d<\/p>\n<p>\u201cCongratulations to Claude on being chosen by the fans as the EA SPORTS <em>NHL 13<\/em> cover athlete,\u201d said Adam Larry, NHLPA Director of Licensing and Associate Counsel. \u201cWe cannot say enough about the amazing job done by all those involved with the EA SPORTS NHL Cover Vote campaign. The terrific support that all 60 participating NHL players received from not only fans and gamers, but also other NHL players, the teams, teammates, friends and Twitter followers, drove the success of the campaign in its first year.\u201d<\/p>\n<p>The <em>NHL 13 <\/em>Cover Vote campaign gave fans the opportunity to select the face of the <a href=\"http:\/\/www.ea.com\/au\/nhl-13\" target=\"_new\">EA SPORTS <em>NHL<\/em><sup>\u00ae<\/sup><\/a> franchise as they were able to vote for their favourite candidate at <a href=\"http:\/\/covervote.nhl.com\/\" target=\"_new\">http:\/\/www.nhl.com\/covervote<\/a>. The campaign was embraced by NHL fans, teams and players who utilized social media platforms to campaign. Outstanding examples of team and player engagement during the cover vote final include:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"http:\/\/video.flyers.nhl.com\/videocenter\/console?catid=772&amp;id=179700\" target=\"_new\">Claude Giroux &#8211; From the First Shift&#8230;<\/a><br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"http:\/\/video.predators.nhl.com\/videocenter\/console?catid=742&amp;id=179979\" target=\"_new\">Pekka Rinne &#8211; The Most Interesting Goalie in the League<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fans Cast Nearly 26 Million Votes In The First Ever EA SPORTS NHL Cover Vote Campaign, Sponsored by BlackBerry SYDNEY, AUSTRALIA &#8211; June 25, 2012 &#8211; Electronic Arts Inc. (NASDAQ: EA) and NHL.com announced today during the live broadcast of the 2012 NHL AwardsTM that Philadelphia Flyers forward Claude Giroux has been selected by fans<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=21774\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21774","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/21774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21774"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/21774\/revisions"}],"predecessor-version":[{"id":21775,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/21774\/revisions\/21775"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}