4 June 2009, Australia \u2013 Let There Be Sims\u2122! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims\u2122 3, the next generation of the global cultural phenomenon and best-selling PC franchise of all time, is at retail nationwide and available for digital download for the PC and Mac. Available in 60 countries and in 22 languages, The Sims\u2122 3 is also now available for download for the iPhone\u2122, iPod\u00ae touch and mobile devices.<\/p>\n
To celebrate the launch in Australia, Electronic Arts is hosting an exclusive event at Luna Park, Sydney. The event, designed to showcase the creative freedom made possible with this new game, will feature a guest performance by Australian singing star \u2013 Jessica Mauboy, The Sims\u2122 3 gaming zone, celebrity guests and a fashion runway event by Australia\u2019s hottest young designers \u2013 bringing to life The Sims\u2122 3.<\/p>\n
\u201cThe day is here and we can\u2019t wait to see what kind of stories the players will tell, movies they\u2019ll make, homes they\u2019ll build and everything they\u2019ll share using The Sims\u2122 3,\u201d said Ben Bell, Executive Producer of The Sims\u2122 3 at EA. \u201cNow you can create any Sim you can imagine. For the first time ever, you can explore a seamless, open neighbourhood and give your Sims real personality traits. Sims fans and new gamers alike will have something to love in The Sims\u2122 3.\u201d<\/p>\n
In The Sims\u2122 3 you can create lifelike Sims with a unique personality and take them anywhere in the neighbourhood. The powerful Create-a-Sim tool allows you to create Sims that are more realistic than ever. Select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic. With Create-a-Sim, you can create a limitless number of truly unique Sims. The Sims\u2122 3 allows for infinite possibilities to design the interior and exterior of your Sims\u2019 surroundings using the Create-a-Style feature. Additionally, you can enjoy the challenge of short-term and long-term goals and then reap the rewards! Based on personality traits, skills and career choices, your Sims have short and long term wishes that provide constant fun challenges and so many things to do and achieve. You have the ultimate freedom to choose whether to fulfill their destiny, giving them lifetime happiness and rewards or not!<\/p>\n
Register your copy of The Sims\u2122 3 for PC and Mac at http:\/\/au.thesims3.com<\/a> to enjoy the robust online and community features unique to your game including an all-new town called Riverview that you can download for no additional charge once you register*. You will also gain access to 1,000 SimPoints to purchase items from The Sims\u2122 3 Store including exclusive outfits, hairstyles, furniture, home d\u00e9cor, and architectural items to customise your Sims appearance and houses in all-new ways. Visit the store each month for new, never-seen-before themed items. Additionally, be the director of your Sims\u2019 movies by capturing clips during your gameplay, visiting the official site, and editing the soundtrack, story, and transitions, then share it with the world! These easily accessible tools inspire creativity and allow you to share your masterpieces with your friends and other players on The Sims\u2122 3 official website, personal blogs, or any social media network. See what you can create with The Sims\u2122 3.<\/p>\n From EA Mobile, The Sims\u2122 3 is the first The Sims\u2122 game experience for the iPhone and iPod touch. Full 3D Sims, 3D environments and the unique iPhone touch screen and accelerometer controls give players the opportunity to experience The Sims\u2122 in a whole new way, anywhere, anytime. The Sims\u2122 3 is available globally from the Apple App Store on the iPhone and iPod touch. The game also is available for purchase, in Australia, from wireless carrier Three mobile.\u00a0 Get it first on three!<\/p>\n Want to get the latest The Sims\u2122 3 stuff FREE for your mobile? SMS \u201cSIMS\u201d to 19 PLAYEA (19 752 932). Standard Wap and carrier charges will apply.<\/p>\n For more information about The Sims\u2122 3, please visit http:\/\/au.thesims3.com<\/a>.\u00a0 Developed by The Sims Studio, The Sims\u2122 3 is rated M (sexual references) by the OFLC. The game is available now for purchase at retail and online through digital distribution at http:\/\/eastore.ea.com\/store\/ea\/ContentTheme\/pbPage.the_sims3\/ThemeID.718200<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" 4 June 2009, Australia \u2013 Let There Be Sims\u2122! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims\u2122 3, the next generation of the global cultural phenomenon and best-selling PC franchise of all time, is at retail nationwide and available for digital download for the PC and Mac. Available<\/p>\n