– AMD previews significant improvements to the digital media and gaming experience, commits to bring DirectX 11 to market first –<\/p>\n
SYDNEY, Australia \u2014 June 4, 2009 \u2014 At a press conference yesterday in Taipei, Taiwan, AMD (NYSE: AMD) publicly demonstrated the world\u2019s first Microsoft DirectX\u00ae 11 graphics processor. The series of demonstrations shed new light on the significantly improved computing experience set to debut at the end of 2009.1\u00a0 The fusion of AMD\u2019s new ground-breaking graphics processors with the forthcoming DirectX 11 programming interface is set to forever change both applications and PC gaming for the better. To illustrate, AMD showed numerous examples of faster application performance and new game features using the world\u2019s first true DirectX 11 graphics processor.<\/p>\n
\u2022 Get ready for a revolution: Games and other applications are about to get a lot better as a result of AMD\u2019s new graphics hardware and DirectX 11.\u00a0 DirectX 11 features such as tessellation will bring consumers higher quality, superior performing games making use of 6th generation AMD technology. Another DirectX 11 feature, the compute shader, will enable AMD\u2019s DirectX 11 graphics cards to help make Windows 7 run faster in a wide number of applications and in a manner that\u2019s completely transparent to users, for example, in seamlessly accelerating the conversion of video for playback on portable media players through a drag-and-drop interface.2<\/p>\n
\u2022 DirectX 11 done right on AMD: The development of DirectX 11 has been broadly influenced by AMD graphics technology.\u00a0 Each new version of DirectX builds on the versions that came before it, and many of the capabilities of DirectX 11 were pioneered on AMD GPUs, including DirectX 10.1, tessellation, compute shaders, Fetch4, custom filter anti-aliasing and high-definition ambient occlusion shading.<\/p>\n
\u2022 Bringing consumers DirectX 11 sooner: The preview of the world\u2019s first DirectX 11 graphics processor at Computex 2009 validates AMD\u2019s commitment to delivering leading technologies to market before anyone else, and to continuing to foster innovation in computing.<\/p>\n
\u2022 Fueling developer demand: It\u2019s not just consumers who are excited about the prospects of DirectX 11, game developers are also incredibly enthusiastic about taking advantage of new DirectX 11 hardware to bring even better games to market, in large part due to AMD\u2019s readiness to meet their DirectX 11 needs.\u00a0 Many developers have indicated their commitment to building DirectX 11 games initially on AMD\u2019s DirectX 11 hardware, delivering superior performance and compatibility.<\/p>\n
\u201cAMD has a long track record of delivering pioneering features that have gone on to become mainstays in the DirectX experience, and we\u2019re doing it again with two mature, AMD-developed technologies in DirectX 11 \u2013 tessellation and the compute shader \u2013 both of which enable a better DirectX 11 experience for consumers,\u201d said Rick Bergman, Senior Vice President, AMD Products Group.\u00a0 \u201cToday, we\u2019re previewing AMD\u2019s DirectX 11 graphics processor to build enthusiasm for this key technology so developers will have games available at launch and shortly thereafter.\u00a0 With the benefits it delivers to gaming, applications and Windows 7, developers are lining up to get their hands on our hardware, and we\u2019re confident that consumers will too.\u201d<\/p>\n
Supporting Resources About AMD – AMD previews significant improvements to the digital media and gaming experience, commits to bring DirectX 11 to market first – SYDNEY, Australia \u2014 June 4, 2009 \u2014 At a press conference yesterday in Taipei, Taiwan, AMD (NYSE: AMD) publicly demonstrated the world\u2019s first Microsoft DirectX\u00ae 11 graphics processor. The series of demonstrations shed new<\/p>\n
\n\u2022Blog: AMD\u2019s Richard Huddy on excitement surrounding DirectX 11
\n\u2022Pictures: TSMC\u2019s presentation to AMD of the first 40nm DirectX 11 silicon wafer
\n\u2022Video: How AMD hardware has impacted the development of DirectX
\n\u2022Video: Game developers discuss the benefits of DirectX 11
\n\u2022Video: AMD demonstrates tessellation on the world\u2019s first DirectX 11 graphics processor
\n\u2022Video: Froblins technical demonstration of tessellation and compute shader use for artificial intelligence
\n\u2022Follow the AMD Graphics team on Twitter at www.twitter.com\/ATIGraphics<\/a><\/p>\n
\nAdvanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http:\/\/www.amd.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"