{"id":20700,"date":"2012-05-11T18:44:21","date_gmt":"2012-05-11T08:44:21","guid":{"rendered":"http:\/\/power-up.space\/?p=20700"},"modified":"2012-05-11T18:44:21","modified_gmt":"2012-05-11T08:44:21","slug":"adidas-collaborate-with-505-games-for-global-publishing-rights-to-micoach-console-game","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=20700","title":{"rendered":"adidas COLLABORATE WITH 505 GAMES FOR GLOBAL PUBLISHING RIGHTS TO miCoach CONSOLE GAME"},"content":{"rendered":"

adidas\u2019 digital training platform,\u00a0miCoach<\/em>, makes its first foray onto home consoles in time for the \u2018Summer of Sport\u2019<\/strong>\u00a0<\/strong><\/p>\n

SYDNEY, Australia \u2013 May 11, 2012\u00a0\u00a0\u2013\u00a0\u00a0<\/strong>International publisher of video games, 505 Games, is delighted to announce that it is entering into a worldwide agreement with global sports powerhouse, adidas, to publish the long-awaited adidas\u00a0miCoach\u00a0<\/em>console\u00a0<\/em>game. The title will be available in the winter of 2012 for the Xbox 360\u00ae video game and entertainment system from Microsoft, and Sony\u2019s PlayStation\u00ae3.\u00a0adidas miCoach<\/em>\u00a0will be distributed in Australia and New Zealand by All Interactive Entertainment (AIE).<\/p>\n

miCoach<\/em>\u00a0is a personal training system from adidas for athletes of all ages, gender and level. Users can develop bespoke training plans according to their chosen sporting activity, track their workout progress, get coaching feedback, and see improvements.\u00a0<\/em><\/p>\n

adidas miCoach,\u00a0<\/em>the video game,\u00a0<\/em>brings a more technical, sports-training approach than other \u2018fitness\u2019 games on the home console systems. Boasting full motion-controlled support and full optical body tracking with the Kinect\u2122 for Xbox 360 sensor and PlayStation\u00aeMove, players can train alongside their sports heroes with over 400 exercises dedicated to optimising fitness levels for particular sports activities.<\/p>\n

Unparalleled connectivity further enables the millions of people worldwide who interact with the\u00a0miCoach<\/em>\u00a0system through mobile apps and\u00a0micoach.com<\/a>\u00a0to extend their training programme into their living rooms and add their achievements in the game to their exercise regime.<\/p>\n

miCoach<\/em>\u00a0features 18 of adidas\u2019 globally recognised athletes across 6 different sports including Kaka, Dwight Howard, Manuel Neuer, Jessica Ennis, Jose Mourinho, Ana Ivanovic, Will Genia and Eric Berry all of whom provide Masterclasses for their sport.<\/p>\n

Simon Drabble, Director of\u00a0miCoach\u00a0<\/em>business unit for adidas said\u00a0\u201cwe are very excited to be bringing the miCoach console game to market. Training alongside your own heroes is a fun and engaging way to get better for your sport or simply help you reach your fitness goals\u201d<\/p>\n

\u201cWorking with adidas on bringing this game to market provides a very exciting and immediate opportunity,\u201d said Tim Woodley, Head of Global Brand at 505 Games. \u201cBringing something truly new to the sports training and fitness segment on consoles, integrating it into the wider\u00a0miCoach<\/em>\u00a0pantheon and capitalising on a packed summer of sport in 2012 is just the start of a great relationship.\u201d<\/p>\n

The\u00a0miCoach\u00a0<\/em>game has been in development for one and half years with UK developer Chromativity (formerly Lightning Fish Games) under exclusive license from adidas.<\/p>\n

adidas miCoach<\/em>\u00a0will be released in Australia and New Zealand in winter 2012.<\/p>\n

Please visit\u00a0news.adidas.com<\/a>\u00a0to stay up to date with the latest adidas news. For more information on\u00a0miCoach<\/em>\u00a0visit\u00a0www.micoach.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

adidas\u2019 digital training platform,\u00a0miCoach, makes its first foray onto home consoles in time for the \u2018Summer of Sport\u2019\u00a0 SYDNEY, Australia \u2013 May 11, 2012\u00a0\u00a0\u2013\u00a0\u00a0International publisher of video games, 505 Games, is delighted to announce that it is entering into a worldwide agreement with global sports powerhouse, adidas, to publish the long-awaited adidas\u00a0miCoach\u00a0console\u00a0game. The title will<\/p>\n

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