\u00a0All-New Mixed Martial Arts Title Joins Award-Winning EA SPORTS Lineup\u00a0<\/p>\n
Sydney, Australia – June 3, 2009 \u2013 Electronic Arts Inc., (NASDAQ: ERTS) announced today that an all-new fighting title is in development at EA Tiburon in Orlando, under the EA SPORTS\u2122 brand. EA SPORTS MMA will be available in 2010 on the Xbox 360\u00ae video game and entertainment system and the PLAYSTATION\u00ae3 computer entertainment system.\u00a0<\/p>\n
EA SPORTS MMA will feature the most authentic, intense and broad mixed martial arts experience to date \u2013 complete with a vast array of top fighters and fighting styles from around the world.\u00a0\u00a0\u00a0<\/p>\n
\u201cWith Fight Night Round 4 set to deliver a knockout with industry-leading visuals and genre-defining gameplay next month, I couldn\u2019t be more excited to announce the expansion of our combat sports strategy with EA SPORTS MMA coming in 2010,\u201d said EA SPORTS President Peter Moore.\u00a0 \u201cFans have been begging EA SPORTS to get into the cage, and EA SPORTS MMA will put them in control of the sport\u2019s unique combat experience while finally, in an immersive interactive experience, capturing the raw intensity that has made mixed martial arts one of the fastest growing sports in the world.\u00a0 We\u2019re ready for the fight.\u201d\u00a0<\/p>\n
The EA Tiburon studio carries a successful legacy, and is a leader in innovation, within sports video games.\u00a0 In August of 2008, EA Tiburon was named by GamePro Magazine as one of the top eight most powerful studios in the entire gaming industry.\u00a0 It is home to highly touted franchises, such as Madden NFL, NCAA\u00ae Football and Tiger Woods PGA TOUR\u00ae.\u00a0\u00a0\u00a0<\/p>\n