{"id":2048,"date":"2009-06-03T08:10:55","date_gmt":"2009-06-03T08:10:55","guid":{"rendered":"http:\/\/power-up.space\/?p=2048"},"modified":"2009-06-03T08:10:55","modified_gmt":"2009-06-03T08:10:55","slug":"rob-crooke-%e2%80%98accelerating-innovation-in-the-desktop%e2%80%99","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=2048","title":{"rendered":"Rob Crooke: \u2018Accelerating Innovation in the Desktop\u2019"},"content":{"rendered":"<p>High-end gaming systems, all-in-ones and Nettops are examples of accelerated innovation in today&#8217;s desktop market. Today at Computex, Rob Crooke, vice president and general manager of Intel Corporation\u2019s Business Client Group, described how new advancements in Intel silicon provide a foundation for industry innovation and create new growth opportunities.<\/p>\n<p>End of the Beige Box &#8212; The worldwide desktop market is moving from one high-volume market model to four distinct evolving segments.\u00a0\u00a0<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 o\u00a0\u00a0\u00a0 Corporate \u2013 This market has a focus on productivity, manageability and security.<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 o\u00a0\u00a0\u00a0 Nettops \u2013 Cost-effective Internet access.<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 o\u00a0\u00a0\u00a0 Lifestyle and Small Form Factor (SFF) \u2013 Stylish, media-orientated and energy efficient.<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 o\u00a0\u00a0\u00a0 Enthusiast \u2013 High performance for great gaming and media creation. Larger enclosures are often<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 used for expandability. Some adventurous users even like to overclock and tune their systems for even<br \/>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 higher performance.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Intel Announces Two Intel\u00ae Core\u2122 i7 Processors &#8212; Intel announced two Intel Core i7 processor SKUs: model number 975 at 3.33GHz and 950 at 3.06GHz. The Intel Core i7 processor is acknowledged by the industry as the most advanced and highest-performing enthusiast processor on the planet.<\/p>\n<p>Nehalem Going Mainstream &#8212; The upcoming \u201cLynnfield\u201d and Intel\u00ae P55 Express Chipset platform brings Intel\u2019s Nehalem microarchitecture to the mainstream. \u201cLynnfield,\u201d in production in 2H \u201909, is a new eight-thread, four-core \u201cNehalem\u201d-based processor with Intel\u00ae Turbo Boost Technology. \u201cLynnfield\u201d features an intelligent architecture that delivers faster multi-tasking, digital media creation and gaming performance. The Intel P55 Express Chipset will be the first Intel 5 Series desktop chipset to support \u201cLynnfield,\u201d and is a single chip solution designed for high performance and lower power via higher integration. Expect 40 per cent better SPECint* rate_base 2006 performance with the \u201cLynnfield\u201d-based platform1 , compared to last year\u2019s \u201cPenryn\u201d-based mainstream solutions (Intel\u00ae Core\u2122 Q9650 processor-based platform).<\/p>\n<p>Richard Malinowski Discusses Chipset Trends &#8212; Richard Malinowski, vice president, Intel Mobility Group and general manager of Client Components Group, took the stage to discuss system platform evolution. The Intel\u00ae 5 Series Chipset family is Intel\u2019s first single-chip chipset solution. Intel chipsets have evolved from simply connecting components to providing a whole range of innovation and capabilities. The transition from three chips to two chips results in smaller form factor systems and less power usage.<\/p>\n<p>Move to Smaller Form Factors &#8212; Intel foresees the move to stylish energy-efficient desktops that don\u2019t give up on performance. IDC estimates that 34 per cent of worldwide desktop PC TAM in 2009 will be driven by small form factor (SFF), ultra small form factor (uSFF), tiny, and all-in-one designs2. In addition, 25 per cent of Intel boards worldwide are shipped today on the mini-ITX form factor, supporting the trend in the desktop market to go smaller. Intel also is working with the display industry to bring more all-in-one form factors to market.<\/p>\n<p>2010 Platform on Track &#8212; \u201cClarkdale,\u201d a Nehalem-based processor with an integrated graphics die within the processor package, on track to begin production in Q4 \u201909. \u201cClarkdale\u201d is built on Intel\u2019s second-generation 32nm Hi-K process technology. \u201cClarkdale\u201d will be supported by the Intel 5 Series chipset platform and will include new capabilities, such as a flash-based caching technology called \u201cBraidwood.\u201d \u201cBraidwood\u201d will improve disk access performance, depending on usage, and is scheduled to be featured on mainstream motherboards in 2010.<\/p>\n<p>Nettops and Pine Trail Platform &#8212; Nettops are the desktop equivalent of netbooks, being Atom\u2122-based small form factor systems primarily for Internet use. Nettops are designed to deliver affordable computing solutions around the world and cross the digital divide. The major attributes of Nettops are (1) basic computing and internet access, (2) affordable, space-saving and energy efficient and (3) trusted Intel technology known for quality and reliability. \u201cPine Trail-D,\u201d an innovative 2 chip Atom solution, will be at the heart of Nettops and is scheduled for production in Q4 \u201909.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>1Performance tests and ratings are measured using specific systems and\/or components and reflect approximate performance of Intel products as measured by those tests. Any difference in system hardware, software or configuration may affect actual performance. Buyers should consult other sources of information to evaluate performance of systems or components they are considering purchasing. For more information on performance tests and performance of Intel products, visit <a href=\"http:\/\/www.intel.com\/performance\/resources\/limits.htm\">www.intel.com\/performance\/resources\/limits.htm<\/a>.<\/p>\n<p>2Source: IDC, Worldwide and U.S. PC Client Sub Form Factor 2009\u20132013 Forecast Apr 2009 &#8211; Doc # 217641<\/p>\n<p>* Other brand and names are the property of their respective owners<\/p>\n","protected":false},"excerpt":{"rendered":"<p>High-end gaming systems, all-in-ones and Nettops are examples of accelerated innovation in today&#8217;s desktop market. Today at Computex, Rob Crooke, vice president and general manager of Intel Corporation\u2019s Business Client Group, described how new advancements in Intel silicon provide a foundation for industry innovation and create new growth opportunities. End of the Beige Box &#8212;<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=2048\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2048","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2048"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2048\/revisions"}],"predecessor-version":[{"id":2049,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/2048\/revisions\/2049"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}