Milan 1st June – NewU Fitness First Personal Trainer, the revolutionary fitness and nutrition product by Black Bean Games for WiiTM, will debut at E3 in Los Angeles together with Riiflex accessories produced by Power Play Corporation.<\/p>\n
Black Bean Games and Power Play Corporation are driven by the same passion for real fitness experiences on WiiTM and the opportunity to broaden fitness outside the traditional gaming audiences.<\/p>\n
As a matter of fact, Riiflex converts the WiiTM controllers into specialized dumbbells that provide increased workout resistance and allow access to all controller functionality.\u00a0 Riiflex weights are engineered with sturdy, gym-quality
\nconstruction in mind.\u00a0 The weights feature a custom-molded, ergonomic grip
\nfor secure feel and comfort.\u00a0 The quick-release design allows user to
\nquickly switch between different Riiflex weights increments during workouts.
\nThe weights will initially be offered in both 2 and 4 pound sets.\u00a0 Riiflex
\nis designed to work with many popular fitness game titles, but will be
\ndemonstrated at the Expo with NewU Fitness First Personal Trainer.<\/p>\n
NewU Fitness First Personal Trainer is a WiiTM title, developed by Lightning Fish and due in September 2009.<\/p>\n
NewU Fitness First Personal Trainer has been conceived in collaboration with Fitness First, the largest health and fitness operator in the world. It\u2019 s a unique combination of fitness, nutritional advice and daily health tips, but above all NewU is the first fitness product offering a holistic experience through personal goal setting and real professional advice resulting in actual well-being.<\/p>\n
NewU Fitness First Personal Trainer considers well-being as a perfect balance between physical exercise and healthy nutritional eating, taking into consideration customers\u2019 eating preferences and providing complete eating programme not mere tips.<\/p>\n
NewU Fitness First Personal Trainer is a REAL fitness experience. Customers can rely on one of four REAL, QUALIFIED PROFESSIONAL personal trainers. Fitness First best performing personal trainers have been chosen to teach exercises, give encouragement and stimulate users to ensure they get the best result ever.
\n\u00a0
\nNewU Fitness First Personal Trainer also provides nutritional advice in a series of recipes that can be used to complement physical exercises, whether you want to put on muscles or lose some extra weight.<\/p>\n
\u201cRiiflex product range adds value to customers Wii workout making it much more serious and professional.\u00a0 Riiflex philosophy is perfectly aligned with our strategy to go far beyond the usual meaning associated with in-home gaming activities. Video games mean fun of course, but time and market are perfect for a further turn. NewU brings the precious presence of a personal trainer and Riiflex provides the perfect instruments to guarantee hard workout, more resistance and, above all a serious push on results. A kick start for a complete different home fitness experience. I\u2019m sure E3 represents just the starting point for a long term partnership.\u201d \u2013 Virgilio Bixio, President Black Bean Games.<\/p>\n
At the E3, NewU Fitness First Personal Trainer will be available for the first customer trial ever on the Power Play Corporation Stand (No. 2561 South Hall). Retailers and Distributors can get hands on and receive more detailed information about the product.<\/p>\n
\u201cNewU Fitness First Personal Trainer will introduce a new paradigm of fitness product into the market. Its uniqueness is an opportunity to seriously give voice to the necessity of a better lifestyle. Well-being is not just a matter of exercises but it means consulting professional and qualified experts on fitness and nutrition thereby approaching the problem from a global perspective. I\u2019ll leave the evaluation of the product to the customers\u201d – Fabrizio Vagliasindi, Head of marketing Black Bean Games.<\/p>\n
\u201cNewU Fitness First Personal Trainer has taken a bold step toward extending
\nthe utility of the Wii game console beyond entertainment alone,\u201d Stated Paul Holcomb, President of Power Play Corp, creator of Riiflex.\u00a0 \u201cThis NewU title
\nintroduces new interactive elements that transcend the conventional game
\nexperience, and introduces a total fitness lifestyle tool. We\u2019re excited to
\nprovide a collaborative platform that takes the \u201cfitness from home\u201d genre to
\na new level; it\u2019s a perfect fit for the Riiflex product line and our company
\ngoals.\u201d
\nAbout Black Bean Games<\/p>\n
Black Bean Games is the publishing label of Lago S.r.l., which is part of the Leader Group. Leveraging 20 years of market experience and knowledge, Black Bean is ideally positioned to launch games coming both from internal and external development teams, harnessing strong licenses, original IPs and focusing on three main areas: Racing, Family & Lifestyle and Action-Adventure games. About Lightning Fish Games<\/p>\n Lightning Fish Games is a videogame developer specialising in family-oriented titles for Nintendo Wii, PlayStation 3, Xbox 360, Microsoft Windows and smartphones. Established in June 2008, in Banbury, United Kingdom, Lightning Fish was founded by Simon Prytherch, Mike Montgomery and David Hunt. Despite being a new company, the team have previously released over a hundred games and been responsible for games that have sold tens of million of units. About Fitness First<\/p>\n Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries.\u00a0 In Australia there are over 90 Fitness First clubs with more than 1800 personal trainers.\u00a0 Each week approximately 50,000 members take part in one-on-one personal training sessions, and over 80,000 members take part in Group Fitness classes.<\/p>\n Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk<\/a> Power Play Corp\u2019s mission is to develop a family of products that make exercising and maintaining a healthy lifestyle feel more like entertainment and less like work.\u00a0 The company is comprised of award winning product designers, engineers, and professionals who are dedicated to developing products that are as innovative in function as they are form.\u00a0 Power Play Corporation is based in Atlanta Georgia. About All Interactive Entertainment<\/p>\n Based in the Gold Coast of Australia, All Interactive Entertainment (AIE) is a wholly owned subsidiary of All Interactive Distribution (AID) and holds the exclusive distribution rights for Black Bean Games in Australia and New Zealand.<\/p>\n All Interactive Distribution was established in 1994 and over the last 15 years has grown into one of the largest distributors of interactive entertainment product in Australia. AID also acts as a sub-distributor for all of the video games and DVD publishers in Australia and distributes, on behalf of Nintendo, into the New Zealand market.<\/p>\n www.allinteractive.com.au<\/a> | www.aie.allinteractive.com.au<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Milan 1st June – NewU Fitness First Personal Trainer, the revolutionary fitness and nutrition product by Black Bean Games for WiiTM, will debut at E3 in Los Angeles together with Riiflex accessories produced by Power Play Corporation. Black Bean Games and Power Play Corporation are driven by the same passion for real fitness experiences on<\/p>\n
\nFor further information about Black Bean and its products, visit the following web site:
\n\u00a0www.blackbeangames.com<\/a><\/p>\n
\nFor further information about Lightning Fish Games please visit the following website
\nwww.lightningfishgames.com<\/a><\/p>\n
\nFor more information, visit www.fitnessfirst.com.au<\/a>
\n\u00a0
\nAbout Power Play Corporation<\/p>\n
\nFind out more about Riiflex at www.riiflex.com<\/a><\/p>\n