{"id":20226,"date":"2012-04-24T17:27:34","date_gmt":"2012-04-24T07:27:34","guid":{"rendered":"http:\/\/power-up.space\/?p=20226"},"modified":"2012-04-24T17:27:34","modified_gmt":"2012-04-24T07:27:34","slug":"new-norton-secured-seal-is-the-most-recognised-trust-mark-on-the-internet","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=20226","title":{"rendered":"New Norton Secured Seal is the Most Recognised Trust Mark on the Internet"},"content":{"rendered":"<p align=\"center\"><em>Symantec unites the power of the VeriSign and Norton brands for greater website protection<\/em><\/p>\n<p><strong>SYDNEY, Australia. \u2013 April 24, 2012<\/strong> \u2013 Symantec Corp. (NASDAQ: SYMC) announced today that it is combining the power of the VeriSign checkmark with the industry-leading Norton brand, to create the most recognised trust mark on the Internet \u2013 the Norton\u2122 Secured Seal.\u00a0 It will be displayed more than half a billion times per day in 170 countries on websites and in search results on enabled browsers. The Norton Secured Seal provides consumers and businesses with the assurance that the website is highly-trusted and secure.<\/p>\n<p>Together with the combined brand equity strengths, Symantec and Norton have created the most trusted global brand for protecting information and identities online.\u00a0 Since the acquisition of the VeriSign Authentication Services business, Symantec has expanded its authentication business, integrating rigorous website security and anti-malware technologies, to develop market-leading solutions. The company builds on its leadership, as the world&#8217;s largest and most trusted provider of Security Sockets Layer (SSL) certificates, into offering comprehensive website security solutions.<\/p>\n<p><strong>Trust Seal Helps Improve a Company\u2019s Website Business, Reputation and Customer Relationships<br \/>\n<\/strong>Business customers will value the Norton Secured Seal, for its proven ability to enable a secure online experience while increasing visibility and transactions. The seal can attract new visitors and potential customers that are crucial to a website\u2019s success. This may result in increased traffic, more click throughs and higher rankings in search results.\u00a0 A U.S. online consumer study<sup>1<\/sup> found that recognition of the Norton Secured seal is high.<\/p>\n<ul>\n<li>94 percent of consumers are \u00a0\u00a0\u00a0\u00a0 likely to continue an online purchase when they view the Norton\u2122 Secured \u00a0\u00a0\u00a0\u00a0 Seal during the checkout process, more than other seals or when no seal \u00a0\u00a0\u00a0\u00a0 was displayed.<\/li>\n<li>77 percent of consumers \u00a0\u00a0\u00a0\u00a0 recognised the Norton\u2122 Secured Seal, more than competitors&#8217; trust seals.<\/li>\n<li>65 percent of consumers agree \u00a0\u00a0\u00a0\u00a0 that a website displaying the Norton\u2122 Secured Seal is \u201csafe to browse and \u00a0\u00a0\u00a0\u00a0 won\u2019t give me a virus,\u201d more than any other online trust mark.<\/li>\n<li>90 percent of respondents \u00a0\u00a0\u00a0\u00a0 indicated they would not continue a transaction if they saw a browser \u00a0\u00a0\u00a0\u00a0 warning page indicating the absence of a secure connection.<\/li>\n<\/ul>\n<p>Protecting consumers\u2019 information and preserving their trust is central to Symantec\u2019s business.\u00a0 And the Norton Secured Seal provides further assurance to businesses that their customers\u2019 online information and transactions are protected at all stages of their engagement online.<\/p>\n<p><strong>Norton Helps Consumers Stay Safe Online<\/strong><\/p>\n<ul>\n<li>Symantec\u2019s consumer products \u00a0\u00a0\u00a0\u00a0 are used by more than 150 million people worldwide and Norton products \u00a0\u00a0\u00a0\u00a0 ship on more than 60 percent of Windows-based consumer PCs.<\/li>\n<li>The Norton Secured Seal is \u00a0\u00a0\u00a0\u00a0 already familiar to consumers who use Norton Safe Web, a site ratings \u00a0\u00a0\u00a0\u00a0 service that makes it easy for consumers to differentiate between a safe \u00a0\u00a0\u00a0\u00a0 and risky site. In addition, Norton Safe Search leverages Safe Web \u00a0\u00a0\u00a0\u00a0 technology to provide users visual site ratings within search results \u00a0\u00a0\u00a0\u00a0 before they visit a site.<\/li>\n<li>For consumers, seeing the \u00a0\u00a0\u00a0\u00a0 Norton Secured Seal lets them know it is safe to communicate, transact and \u00a0\u00a0\u00a0\u00a0 exchange information on that site.<\/li>\n<\/ul>\n<p><strong>Availability<br \/>\n<\/strong>To provide users a visual representation of the two most trusted names in online security, Symantec began automatically updating all VeriSign seals with the Norton\u2122 Secured Seal to websites worldwide starting April 17, 2012 which will continue for two weeks. The completely seamless transition will require no action by current customers. Other companies that self-host the seal will need to manually update the Norton Secured Seal. For more information, go to <a href=\"http:\/\/bit.ly\/I7UkrB\">http:\/\/bit.ly\/I7UkrB<\/a>.<\/p>\n<p><strong>Symantec Quotes<br \/>\n<\/strong>Symantec addresses the digital information needs of business customers and consumers online. Only Symantec can bring the leadership and innovation to protect and secure the broad range of customers from the Enterprise, SMB\u2019s and consumers.<\/p>\n<p>\u201cSince acquiring the VeriSign Authentication business, Symantec extends the core foundation of SSL to offer the most comprehensive security portfolio in the market,\u201d said Fran Rosch, vice president, Identity and Authentication, Symantec. \u201cOur shift to delivering Website Security Solutions further strengthens the protection of data and information in transit. The Norton Secured Seal represents a major step in helping companies establish higher levels of website trust and confidence with their customers.\u201d<\/p>\n<p>\u201cSymantec and Norton\u2019s combined brand equity have created the most trusted global brand for protecting information and identities online.\u00a0 Norton is committed to helping consumers stay protected, across all aspects of their digital lives,\u201d said Sally Jenkins, vice president, Consumer Worldwide Marketing, Symantec.\u00a0 \u201cThe Norton Secured Seal is backed by the trusted Norton brand and empowers consumers to browse, shop, and socialise online with full confidence that their personal information is secure.\u201d<\/p>\n<p><strong>Industry Analyst Quote<br \/>\n<\/strong>\u201cAs content web choices explode and threats increase, customers increasingly need confirmation that a web site is genuine and safe,\u201d said Christian Christiansen, program vice president for Security Products and Services at IDC. \u201cTo answer this customer requirement, companies need to present customers with assurances of reliability. Therefore, the Norton Secured Seal, backed by Symantec authentication and security, is an important and recognisable trust mark for online consumers.\u201d<\/p>\n<p><strong>Customer Quotes<br \/>\n<\/strong>The Norton Secured Seal is now more powerful at inspiring consumer trust and confidence from Enterprise to SMBs and to individual business owners. SMB customers from our early adopter study conducted A\/B split tests comparing the two trust marks and found the Norton Secured Seal was highly favored and recognised by their website visitors.<\/p>\n<p>\u201cNorton Secured Seal really provides that extra level of trust our customers look for when making a purchase online,\u201d said Ryan Hansen, Owner of <a title=\"Wrought iron\" href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284353,1?erl=http%3A%2F%2Fwww.timelesswroughtiron.com%2F\" target=\"_blank\">Timeless Wrought Iron<\/a>. \u201cWhat Norton provides for us in security and SSL, and the seal, is extremely, extremely beneficial.\u201d<\/p>\n<p>\u201cSymantec is the brand that I recognise behind safety and security and technology,\u201d stated Grant Szalay, co-founder and CEO of <a title=\"Payment systems group\" href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284354,1?erl=http%3A%2F%2Fwww.paymentsystemsgroup.com%2F\" target=\"_blank\">Payment Systems Group<\/a>. \u201cWe\u2019re confident that the Norton Secured Seal is going to be a signal of trust and security on our website.\u201d<\/p>\n<p><strong>Multimedia<\/strong><\/p>\n<ul>\n<li><a title=\"TV\" href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284355,1?erl=http%3A%2F%2Fwww.symantec.com%2Ftv%2Fnews%2Fdetails.jsp%3Fvid%3D1505408897001%26om_ext_cid%3Dbiz_socmed_twitter_facebook_marketwire_linkedin_2012Apr_worldwide_NortonSecuredRebrand\" target=\"_blank\">Customer Video: VeriSign and Symantec Unite: Same \u00a0\u00a0\u00a0\u00a0 Check. New Name<\/a><\/li>\n<li><a title=\"Stay Secure\" href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284356,1?erl=https%3A%2F%2Fwww.staysecureonline.com%2F\" target=\"_blank\">Stay Secure Online<\/a><\/li>\n<\/ul>\n<p><strong>Resources<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284357,1?erl=http%3A%2F%2Fwww.symantec.com%2Ftheme.jsp%3Fthemeid%3Dseal-transition%26om_ext_cid%3Dbiz_socmed_twitter_facebook_marketwire_linkedin_2012Apr_worldwide_NortonSecuredRebrand\" target=\"_blank\">Symantec Norton Secured Seal Information<\/a><\/li>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284358,1?erl=http%3A%2F%2Fbit.ly%2FIWfpVC\" target=\"_blank\">Norton Secured Seal Data Sheet<\/a><\/li>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284359,1?erl=http%3A%2F%2Fwww.symantec.com%2Ftheme.jsp%3Fthemeid%3Dssl-resources%26tabID%3D3%26om_ext_cid%3Dbiz_socmed_twitter_facebook_marketwire_linkedin_2012Apr_worldwide_NortonSecuredRebrand\" target=\"_blank\">Norton Secured Seal FAQ<\/a><\/li>\n<li><a href=\"http:\/\/bit.ly\/I90Bay\" target=\"_blank\">Blog Post: Power of the Checkmark:\u00a0 Trust the Norton \u00a0\u00a0\u00a0\u00a0 Secured Seal by Fran Rosch<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Symantec<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284360,1?erl=http%3A%2F%2Ftwitter.com%2F%23!%2Fsymantec\" target=\"_blank\">Follow Symantec on Twitter<\/a><\/li>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,272440,1?erl=http%3A%2F%2Fwww.facebook.com%2FSymantec\" target=\"_blank\">Join Symantec on Facebook<\/a><\/li>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284361,1?erl=http%3A%2F%2Fwww.symantec.com%2Fxml%2Frss%2Fpr.jsp%3Fom_ext_cid%3Dbiz_socmed_twitter_facebook_marketwire_linkedin_2012Apr_worldwide_NortonSecuredRebrand\" target=\"_blank\">Subscribe to Symantec News RSS Feed<\/a><\/li>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,272441,1?erl=http%3A%2F%2Fwww.slideshare.net%2Fsymantec\" target=\"_blank\">View Symantec\u2019s SlideShare Channel<\/a><\/li>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,272443,1?erl=http%3A%2F%2Fwww.symantec.com%2Fconnect%2F\" target=\"_blank\">Visit Symantec Connect Business Community<\/a><\/li>\n<li><a href=\"http:\/\/auc.tractionplatform.com\/id=4880,18215806,23197715,284362,1?erl=http%3A%2F%2Fwww.symantec.com%2Fconnect%2Fblogs%2Fauthentication-business%3Fom_ext_cid%3Dbiz_socmed_twitter_facebook_marketwire_linkedin_2012Apr_worldwide_NortonSecuredRebrand\" target=\"_blank\">Visit Symantec Connect Business Authentication Community<\/a><\/li>\n<\/ul>\n<p><strong>About Norton<br \/>\n<\/strong>Norton protects the Stuff that matters to consumers, across all aspects of their digital lives. Norton provides a range of security solutions including technologies for PCs and mobile devices, live tech support services and online backup. Like Norton on Facebook.<br \/>\n<strong>About Symantec<br \/>\n<\/strong>Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organisations secure and manage their information-driven world.\u00a0 Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at <a href=\"http:\/\/www.symantec.com\">www.symantec.com<\/a> or by connecting with Symantec at: go.symantec.com\/socialmedia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Symantec unites the power of the VeriSign and Norton brands for greater website protection SYDNEY, Australia. \u2013 April 24, 2012 \u2013 Symantec Corp. (NASDAQ: SYMC) announced today that it is combining the power of the VeriSign checkmark with the industry-leading Norton brand, to create the most recognised trust mark on the Internet \u2013 the Norton\u2122<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=20226\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20226","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/20226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20226"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/20226\/revisions"}],"predecessor-version":[{"id":20227,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/20226\/revisions\/20227"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}