{"id":19766,"date":"2012-03-31T14:40:49","date_gmt":"2012-03-31T04:40:49","guid":{"rendered":"http:\/\/power-up.space\/?p=19766"},"modified":"2012-03-31T14:40:49","modified_gmt":"2012-03-31T04:40:49","slug":"nokia-invites-aussies-to-step-up-and-dance-with-timomatic","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=19766","title":{"rendered":"Nokia invites Aussies to \u2018Step-Up and Dance\u2019 with Timomatic"},"content":{"rendered":"

Star fronts the nation\u2019s largest-ever interactive Augmented Reality stunt to launch the Nokia Lumia 800 smartphone<\/strong>\u00a0<\/strong><\/p>\n

Sydney, Australia -Friday 16 March 2012.\u00a0 <\/strong>Today, <\/strong>Nokia Australia invited people to test out their dancing skills against an interactive Augmented Reality (AR) version of music star Timomatic to launch the Nokia Lumia 800, the company\u2019s first smartphone with Windows Phone.\u00a0<\/p>\n

People in Sydney\u2019s Martin Place saw themselves projected onto a giant, 12 square metre screen where they were challenged to a virtual dance-off with Timomatic.\u00a0<\/p>\n

The stunt, part of a nationwide tour called \u2018Lumia Live\u2019, is the largest interactive AR project to hit Australia aimed at demonstrating key features of the new smartphone in a virtual, interactive way.\u00a0<\/p>\n

Famed for his jaw dropping performances on \u2018So You Think You Can Dance\u2019 and \u2018Australia\u2019s Got Talent\u2019, Timomatic broke into the Australian music scene late last year with his debut single \u2018SET IT OFF\u2019, which provides the soundtrack to the AR stunt.\u00a0<\/p>\n

Speaking about his involvement in the campaign, Timomatic said, \u201cI was pumped about working with Nokia on this project.\u00a0 I loved the idea of combining cutting-edge technology like Augmented Reality with my passion for music and dance.\u00a0<\/p>\n

\u201cThe footage was filmed in a studio and we experimented with a range of dance moves, both free-style and choreographed.\u00a0 It\u2019s pretty amazing to see it all come together like that on the big screen,\u201d he said.\u00a0<\/p>\n

The dance-off with Timomatic was just one of three Nokia Lumia 800 experiences that people could interact with.\u00a0 Each experience demonstrated a key attribute of the phone and was represented by a \u2018tile\u2019, which is on the phone\u2019s home screen.\u00a0<\/p>\n

The Nokia Music tile provides access to more than 15 million tracks and comes with new music services such as Mix Radio, a free music streaming service and Gigfinder, which finds local music events in your area. The Nokia Drive tile turns your phone into a fully-featured sat nav with free voice guided turn-by-turn navigation, and the Marketplace tile provides access to thousands of popular apps.\u00a0<\/p>\n

The Nokia Lumia 800 AR stunt takes these experiences one step further by not just augmenting what people see and hear but puts them at the centre of the action.\u00a0<\/p>\n

To activate an experience people stepped onto a mat, powered by Xbox Kinect and touch sensors, and were surprised to see themselves projected onto a huge video screen. They then selected a tile with their feet triggering the on screen, fantasy experience where they could sing and dance alongside Timomatic, kick an Angry Birds\u2019 character or pet a kangaroo trying to find his way back to Uluru.\u00a0<\/p>\n

Nokia\u2019s head of marketing, Jolaine Boyd, said, \u201cNokia Lumia is a completely new proposition from Nokia and getting people to experience and judge the phone for themselves is key.\u00a0<\/p>\n

\u201cWhat we love about this stunt is that it allows people to experience some of the great features of the phone in a new and exciting way. Judging by people\u2019s reactions, they were amazed and impressed by what they experienced today,\u201d she said.<\/p>\n

AR works by pulling graphics out of a screen or computer display and integrates them into real-world scenarios. The technology blurs the line between what’s real and what’s computer-generated by enhancing what people see or hear.\u00a0<\/p>\n

The Lumia Live AR tour locations<\/strong><\/p>\n

People who fancy trying the \u2018Lumia Live\u2019 AR experience for themselves can go along to:<\/p>\n