{"id":19470,"date":"2012-03-16T20:18:53","date_gmt":"2012-03-16T10:18:53","guid":{"rendered":"http:\/\/power-up.space\/?p=19470"},"modified":"2012-03-16T20:18:53","modified_gmt":"2012-03-16T10:18:53","slug":"intel-tantalises-consumers-with-ultrabook-temptations","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=19470","title":{"rendered":"Intel Tantalises Consumers with \u2018Ultrabook\u2122 Temptations\u2019"},"content":{"rendered":"

Intel Tantalises Consumers with \u2018Ultrabook\u2122 Temptations\u2019<\/p>\n

Six Experiments Filmed in Four Cities, Three Countries<\/strong><\/p>\n

SYDNEY, Australia, March 16, 2012<\/strong> \u2013 What would you do for an Ultrabook\u2122 computer? That\u2019s the question Intel Corporation asks in Ultrabook\u2122 Temptations, a series of six light-hearted experiments filmed in six cities across three countries and posted to YouTube today.<\/p>\n

Sleek and stylish, Ultrabooks are a new category of computers inspired by Intel. They are the next generation of mobile computing — thinner, lighter and more responsive than traditional laptops, yet just as powerful and secure.<\/p>\n

\u201cPeople are drawn to Ultrabooks. When you see one, you just want one,\u201d said Claudine Pache, digital marketing manager for Intel Australia and New Zealand. \u201cWe created the \u2018Ultrabook Temptations\u2019 to see just how far people would go to get their hands on an Ultrabook.\u201d<\/p>\n

The six experiments, filmed in Australia, Indonesia and Thailand, set out to explore the depth of human emotions that surround these objects of desire. The experiments were \u201ctemptations\u201d for consumers, encouraging them to go a little beyond their everyday comfort zone to earn the chance to become the proud owner of a sleek Ultrabook. The experiments were filmed spontaneously in an effort to introduce Ultrabooks and are available for viewing by an online audience.<\/p>\n

According to Jayant Murty, Intel\u2019s Asia Pacific director of brand strategy and integrated marketing, \u201cBeauty is in the eye of the beholder. Sometimes product stories are best told through the eyes of our prospective consumers. We hope that seeing the videos will stir up enough interest to go look for Ultrabooks at your nearest computer store.\u201d<\/p>\n

The first Ultrabooks — from brands* such as Acer, Asus, Dell, HP, Lenovo, LG, Samsung and Toshiba — are in stores now. By the end of the year, Intel expects more than 75 designs in market and that Ultrabooks will become mainstream devices.<\/p>\n

The Ultrabook Temptations series can be seen at www.intel.com\/ultrabooktemptations<\/a><\/p>\n

About Intel<\/strong>
\nIntel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world\u2019s computing devices. Additional information about Intel is available at newsroom.intel.com<\/a> and blogs.intel.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Intel Tantalises Consumers with \u2018Ultrabook\u2122 Temptations\u2019 Six Experiments Filmed in Four Cities, Three Countries SYDNEY, Australia, March 16, 2012 \u2013 What would you do for an Ultrabook\u2122 computer? That\u2019s the question Intel Corporation asks in Ultrabook\u2122 Temptations, a series of six light-hearted experiments filmed in six cities across three countries and posted to YouTube today.<\/p>\n

Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19470","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19470"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19470\/revisions"}],"predecessor-version":[{"id":19471,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/19470\/revisions\/19471"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}