29th May 2009<\/p>\n
Activision Blizzard, the world\u2019s largest video games publisher, developer and distributor, has appointed Frank PR to help manage its vast roster of products.\u00a0<\/p>\n
The team at Frank will be responsible for managing some of the gaming world\u2019s biggest franchises, including Guitar Hero, DJ Hero, Indiana Jones, Tony Hawk, Prototype and this year\u2019s instalment of the Call of Duty franchise, Modern Warfare 2.\u00a0 In addition, Frank will work closely with global entertainment brands Marvel and Dreamworks on a number of different projects and Lucas Arts on their range of games including the Star Wars franchise.<\/p>\n
The agency\u2019s role will be to support the internal PR and Marketing team at Activision by providing a press office function for Australian consumer and specialist media.\u00a0 Frank PR will also be tasked with delivering creative campaigns that generate Talkability\u00ae and mainstream awareness for individual games releases.<\/p>\n
Philip Earl, Activision\u2019s Senior Vice President of Asia Pacific, said: \u201cI\u2019m delighted to be working with the team at Frank PR.\u00a0 They have already proven themselves in the European market by providing a thorough press office function along with a great deal of creativity. I\u2019m confident that they will be able to elevate Activision\u2019s portfolio of releases to a whole new level.\u201d<\/p>\n
Myfanwy McGregor, Managing Director of Frank PR, said: \u201cWe are looking forward to working with what is undoubtedly the biggest name in the video games market.\u00a0 Activision\u2019s roster of products for 2009 is incredibly impressive and covers all genres, providing a real creative challenge, which we\u2019re game on for.\u201d<\/p>\n
Frank PR has worked with Activision on a pan-European and UK level since 2008.<\/p>\n","protected":false},"excerpt":{"rendered":"
29th May 2009 Activision Blizzard, the world\u2019s largest video games publisher, developer and distributor, has appointed Frank PR to help manage its vast roster of products.\u00a0 The team at Frank will be responsible for managing some of the gaming world\u2019s biggest franchises, including Guitar Hero, DJ Hero, Indiana Jones, Tony Hawk, Prototype and this year\u2019s<\/p>\n