Activision\u2019s Newest Brand Marries Intense Wheel-to-Wheel Racing Action with Spectacular Power-Ups and Real-World Cars and Locations\u00a0<\/p>\n
Sydney, Australia \u2013 May 20, 2009 \u2013 Activision Publishing (Nasdaq: ATVI) is set to revolutionise the racing genre with the debut of Bizarre Creations\u2019 newest project, Blur\u2122 — the ultimate wheel-to-wheel racing action experience.<\/p>\n
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The game drops players into heart-pumping, electrified racing action with 20 cars on a track all targeting the finish line and battling each other as they trade paint and collect intense power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more.<\/p>\n
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While controlling photo realistic cars, gamers can use offensive and defensive attacks as they battle for the lead and careen through real-world track locations ranging from L.A. and San Francisco to the streets of Hackney, UK and the treacherous roads of Barcelona, Spain.<\/p>\n
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\u201cWe did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing \u2018fun\u2019 again,\u201d\u00a0 said Martyn Chudley, Creative Director, Bizarre Creations.\u00a0 \u201cBlur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences.\u00a0 Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it\u2019s a real blast!\u201d<\/p>\n
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\u201cWe know that racing can be fun for everyone, and we are excited to enter this genre with a game that keeps players in the pack and combines fun with intense racing battles,\u201d said Maria Stipp, EVP and GM of Owned Properties, Activision Publishing.\u00a0 \u201cBizarre Creations is one of the most creative studios in the industry with a rich heritage of top-rated racing games and we are excited to partner with them on Blur, which is set to break the mould of traditional racing games.\u201d<\/p>\n
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Beyond the action-packed racing filled with fast curves, sneaky alternate routes, hair-raising jumps and fully realised damage models that provide for spectacular crashes, Blur\u2019s narrative is presented through Bizarre\u2019s innovative new community-based interface, reaching far beyond the game itself.\u00a0 This unique story-driving social network evolves dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in-game and in real life.<\/p>\n
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Looking beyond Blur\u2019s single player story, gamers can engage in competitive and team-based multiplayer races with up to 20 players online, or on a single console via 4-player split-screen.\u00a0 Bizarre is especially excited to introduce Blur\u2019s original social gaming experience \u2013 Custom Groups, where anyone can create unique multiplayer modes based on their favourite ways to play the game.\u00a0 These new modes are immediately shared through Blur\u2019s social network, expanding the game in ways that are only limited by the gaming community\u2019s creativity.<\/p>\n
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Blur is planned for release this spring for the Xbox 360\u00ae video game and entertainment system from Microsoft, PLAYSTATION\u00ae3 computer entertainment system, and the PC, and is not yet rated by the Classification Board.<\/p>\n
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For more information on Blur, please visit the official game web site located at:\u00a0 www.blurthegame.com<\/a>.<\/p>\n \u00a0<\/p>\n About Bizarre Creations<\/p>\n Bizarre Creations is a video game developer based in Liverpool, England.\u00a0 Established in 1994, the company is famed for such high profile franchises as Formula 1, Fur Fighters, Geometry Wars, The Club, and the Project Gotham Racing series.\u00a0 With 200+ staff working out of a custom-built development studio, the company now simultaneously develops several next-gen projects across various platforms. They can be found online at www.bizarrecreations.com<\/a>.<\/p>\n \u00a0<\/p>\n About Activision Publishing, Inc.<\/p>\n Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.<\/p>\n \u00a0<\/p>\n