Featuring Iconic Justice League Characters, Multilayered Campaign To Leverage All Time Warner Advertising
\nPlatforms Generating Significant Awareness of the Crisis <\/p>\n
Multi-Million-Dollar Commitment Will Support Three Aid Groups Working in Africa:
\nSave the Children, International Rescue Committee and Mercy Corps<\/p>\n
(January 23, 2012 \u2013 New York, NY) DC Entertainment, home of the world\u2019s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment\u2019s and Time Warner\u2019s businesses and feature DC Entertainment\u2019s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, \u201cWe Can Be Heroes.\u201d The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment.<\/p>\n
We Can Be Heroes will support the efforts of three humanitarian aid organizations working in Africa\u2014Save the Children, International Rescue Committee and Mercy Corps\u2014as part of the global effort to fight the current hunger crisis in the Horn of Africa. The region is suffering its worst drought and famine in over 60 years, with 13 million in need of critical assistance and 250,000 facing starvation in Somalia alone. Each partner organization was chosen for its track record of effective and expeditious humanitarian aid efforts in Africa.<\/p>\n
We Can Be Heroes will be supported via promotional exposure across all of Time Warner\u2019s divisional advertising platforms (Warner Bros., Turner Broadcasting, Time Inc., HBO), generating millions of consumer impressions and creating crucially needed awareness of this crisis worldwide. Save the Children, International Rescue Committee and Mercy Corps will equally share a corporate donation of at least $2 million over the next two years comprised of cash donations, employee matching funds and consumer matching funds.<\/p>\n","protected":false},"excerpt":{"rendered":"
Featuring Iconic Justice League Characters, Multilayered Campaign To Leverage All Time Warner Advertising Platforms Generating Significant Awareness of the Crisis Multi-Million-Dollar Commitment Will Support Three Aid Groups Working in Africa: Save the Children, International Rescue Committee and Mercy Corps (January 23, 2012 \u2013 New York, NY) DC Entertainment, home of the world\u2019s greatest super heroes,<\/p>\n