{"id":17393,"date":"2011-11-26T18:09:08","date_gmt":"2011-11-26T08:09:08","guid":{"rendered":"http:\/\/power-up.space\/?p=17393"},"modified":"2011-11-26T18:09:08","modified_gmt":"2011-11-26T08:09:08","slug":"the-biggest-transfer-of-the-football-season%e2%80%94messi-to-ea-sports","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=17393","title":{"rendered":"THE BIGGEST TRANSFER OF THE FOOTBALL SEASON\u2014MESSI TO EA SPORTS"},"content":{"rendered":"

SYDNEY, Australia. \u2013 November 25, 2011 \u2013 Electronic Arts Inc. (NASDAQ: ERTS) today announced that EA SPORTS\u2122 has signed the world\u2019s top footballer, Barcelona and Argentina superstar Lionel Messi, to a multi-year endorsement contract that will see him become the global face of the EA SPORTS FIFA franchise. The biggest transfer deal this football season sees the FIFA Ballon d\u2019Or 2010 winner transfer to EA SPORTS and make his debut in March, 2012 on the cover of FIFA Street<\/em>.<\/p>\n

\u201cOur FIFA franchise is the number one selling sports videogame franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars,\u201d said Matt Bilbey, Vice President and GM of Football, EA SPORTS. \u201cWith Messi on our team we have the world\u2019s best and most exciting player to help EA SPORTS maintain its global leadership in the years ahead.\u201d<\/p>\n

\u201cI want to be part of the team behind the best sports football game in the world and be associated with the great EA SPORTS name,\u201d said Messi. \u201cEA SPORTS is a brand that shares my values of creativity, excellence and social responsibility.\u201d<\/p>\n

Playing for FC Barcelona, Messi received the prestigious FIFA Ballon d\u2019Or 2010 award as the top footballer in the world, was UEFA Champions League Top Goal Scorer the past three years, is the three-time La Liga Player of the Year, and has made the shortlist for the 2011 FIFA Ballon d\u2019Or. At just 24, Messi has scored over 200 goals in all competitions and currently sits second in the rankings of Barcelona\u2019s all-time leading goal scorers. He has scored 27 goals and 14 assists in 29 games this season in all competitions.<\/p>\n

The multi-faceted partnership will see Messi become an EA SPORTS Football Ambassador. He will become the cornerstone of marketing and advertising campaigns, featured on packaging, and utilized in social media activities around the world for the critically acclaimed FIFA franchise. EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.<\/p>\n

The EA SPORTS FIFA series, now in its 19th<\/sup> year, sold a record-breaking 3.2 million copies of FIFA 12<\/em> in the first five days after launching to become the biggest launch in the history of sports videogames.<\/p>\n

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL<\/em> football, FIFA Soccer<\/em>, NHL\u00ae<\/em> hockey, NBA JAM basketball<\/em>, NCAA\u00ae Football<\/em>, Fight Night<\/em> boxing, EA SPORTS MMA<\/em>, Tiger Woods PGA TOUR\u00ae<\/em> golf , <\/em>and EA SPORTS Active. <\/em>For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com<\/a> to connect, share and compete.<\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY, Australia. \u2013 November 25, 2011 \u2013 Electronic Arts Inc. (NASDAQ: ERTS) today announced that EA SPORTS\u2122 has signed the world\u2019s top footballer, Barcelona and Argentina superstar Lionel Messi, to a multi-year endorsement contract that will see him become the global face of the EA SPORTS FIFA franchise. The biggest transfer deal this football season<\/p>\n

Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17393","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17393"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17393\/revisions"}],"predecessor-version":[{"id":17397,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/17393\/revisions\/17397"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}