{"id":17249,"date":"2011-11-19T08:51:14","date_gmt":"2011-11-18T22:51:14","guid":{"rendered":"http:\/\/power-up.space\/?p=17249"},"modified":"2011-11-19T08:51:14","modified_gmt":"2011-11-18T22:51:14","slug":"call-of-duty%c2%ae-modern-warfare%c2%ae-3-sets-new-five-day-entertainment-record-grossing-more-than-775-million-worldwide","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=17249","title":{"rendered":"CALL OF DUTY\u00ae: MODERN WARFARE\u00ae 3 SETS NEW FIVE-DAY ENTERTAINMENT RECORD GROSSING MORE THAN $775 MILLION WORLDWIDE"},"content":{"rendered":"

Call of Duty: Modern Warfare 3 <\/em><\/strong>Becomes Best-Selling Video Game Launch of <\/strong>All Time\u00a0<\/strong><\/p>\n

Call of Duty Modern Warfare 3<\/em><\/strong>Establishes <\/strong>New Xbox\u00ae<\/em><\/strong>LIVE\u2122 Record with 3.3 Million Unique Online Players in One Day<\/strong>\u00a0<\/p>\n

Sydney, Australia \u2013 November 18, 2011 \u2013 Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI<\/a>),\u00a0 announced today that\u00a0 Call of Duty<\/em><\/strong>\u00ae<\/em><\/strong>: Modern Warfare\u00ae<\/em><\/strong> 3 <\/em><\/strong>has shattered theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars.\u00a0 The game established an all-new five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Activision\u2019s Call of Duty:<\/em><\/strong> Black Ops <\/em><\/strong>and <\/em><\/strong>$550 million two years ago for Call of Duty: Modern Warfare<\/em><\/strong>\u00ae<\/em><\/strong> 2<\/em><\/strong>, according to Charttrack and retail customer sell-through information.\u00a0\u00a0<\/p>\n

\u201cWith $775 million of sales of Call of Duty: Modern Warfare 3<\/em><\/strong> in its first five days, Call of Duty<\/em> has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,\u201d said Robert Kotick, CEO, Activision Blizzard.\u00a0 \u201cLife-to-date retail sales for the Call of Duty<\/em> franchise have exceeded $6 billion worldwide, which makes Call of Duty<\/em> one of the most valuable entertainment properties in the world.\u00a0 We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty<\/em> game that we have ever made.\u00a0 Online play for Modern Warfare 3<\/em><\/strong> <\/em>is at record levels and we continue to see high online play for both Call of Duty: Black Ops <\/em><\/strong>and Call of Duty: Modern Warfare 2<\/em><\/strong>, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson.\u201d\u00a0<\/p>\n

\u201cAs I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else. Our incredible teams at Infinity Ward and Sledgehammer Games have done just that,\u201d said Eric Hirshberg, CEO, Activision Publishing.\u00a0 “Call of Duty<\/em><\/strong>:<\/em><\/strong> <\/strong>Modern Warfare 3<\/em><\/strong> <\/em>continues to thrill core gaming enthusiasts as well as draw new people into the medium, which is not an easy balancing act. But it takes more than a great game. I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.\u201d\u00a0<\/p>\n

Call of Duty: Modern Warfare 3<\/em><\/strong> has also proven to be an exceptional hit with consumers in Australia. \u201cThe popularity of Call of Duty\u00ae: Modern Warfare\u00ae 3 <\/strong>with our customers has seen it break all our sales records in its first week.\u00a0 We are thrilled with the results and the brand\u2019s contribution to the growth of our business this year,\u201d said GAME Managing Director, Paul Yardley.\u00a0<\/p>\n

In addition to beating all previous first-and five-day theatrical box office, book and video game sell-through records, Call of Duty: Modern Warfare 3 <\/em><\/strong>set two new records on Xbox\u00ae<\/em><\/strong> LIVE\u2122.\u00a0\u00a0<\/p>\n

According to Microsoft:<\/p>\n