Innovative DJ Hero Game Expected To Transform How Consumers Engage with Music\u00a0\u00a0<\/p>\n
New Guitar Hero 5, DJ Hero and Band Hero Expand the Category with Fun-to-Play Experiences and Innovative New Technologies and Features\u00a0\u00a0<\/p>\n
Fall Slate Delivers Largest Variety of Music and Hottest Artists\u00a0\u00a0<\/p>\n
Sydney, AUSTRALIA May 8, 2009 \u2013 Activision Publishing, Inc. (Nasdaq: ATVI) is set to once again revolutionize how consumers interact with music by releasing three new titles this Spring \u2013 DJ Hero\u2122, Guitar Hero\u00ae 5 and Band Hero\u2122 \u2013 that will redefine the company\u2019s popular music gaming platform.\u00a0 The slate will transform the way consumers enjoy and engage with music by offering the largest variety of music genres, innovative technologies and new social entertainment experiences for existing fans and millions of new consumers who previously have not joined Guitar Hero\u2019s global community of fans.<\/p>\n
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\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The company\u2019s groundbreaking DJ Hero expands Guitar Hero\u2019s signature social gaming to all-new consumers with the addition of diverse music genres including hip-hop, R&B, Motown, electronica and dance.\u00a0 Introducing an all-new innovative turntable controller, DJ Hero transforms players into DJs who rule the club scene by creating original mixes of popular songs and music from the world\u2019s most exciting artists and DJs.<\/p>\n
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\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Letting fans continue to fulfill their rock fantasies, Guitar Hero 5 features the hottest rock and roll artists today as well as classic rock bands and gives players an unprecedented level of control over the way they play the game with the ability to drop in and out of songs and change band members, instruments and difficulty levels on the fly.<\/p>\n
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\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Last but not least, Band Hero delivers an exciting music collection featuring top-40 hits designed to expand the experience to a new genre and appeal to a broad family audience who can play together on the guitar, drums, bass and microphone.\u00a0\u00a0 The game builds upon Guitar Hero\u2019s easy-to-play, difficult-to-master signature gameplay and allows novice players and expert fans to join together on their favorite songs.<\/p>\n
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\u201cGuitar Hero has made music social again and has become one of the most popular ways to experience music,\u201d said Dan Rosensweig, President and Chief Executive Officer of the Guitar Hero franchise.\u00a0 \u201cToday\u2019s fans enjoy a variety of music and are looking for more ways to engage with their favorite songs, artists and fellow fans.\u00a0 These games will let them listen, participate and socialise with music in ways they have never been able to before.\u201d<\/p>\n
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About Activision Publishing, Inc.<\/p>\n
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.<\/p>\n
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Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company\u2019s website, www.activision.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Innovative DJ Hero Game Expected To Transform How Consumers Engage with Music\u00a0\u00a0 New Guitar Hero 5, DJ Hero and Band Hero Expand the Category with Fun-to-Play Experiences and Innovative New Technologies and Features\u00a0\u00a0 Fall Slate Delivers Largest Variety of Music and Hottest Artists\u00a0\u00a0 Sydney, AUSTRALIA May 8, 2009 \u2013 Activision Publishing, Inc. (Nasdaq: ATVI) is<\/p>\n