{"id":16941,"date":"2011-11-07T19:13:08","date_gmt":"2011-11-07T09:13:08","guid":{"rendered":"http:\/\/power-up.space\/?p=16941"},"modified":"2011-11-07T19:13:08","modified_gmt":"2011-11-07T09:13:08","slug":"jwt-sydney-and-sega-launch-augmented-reality-campaign","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=16941","title":{"rendered":"JWT SYDNEY AND SEGA LAUNCH AUGMENTED REALITY CAMPAIGN"},"content":{"rendered":"<p align=\"center\"><strong>JWT SYDNEY AND SEGA LAUNCH AUGMENTED REALITY CAMPAIGN <\/strong><\/p>\n<p>To celebrate the 20<sup>th<\/sup> anniversary of Sonic the Hedgehog<sup>TM<\/sup>, JWT Sydney and SEGA have today launched a cutting-edge, multi-platform campaign based around an augmented reality app that can be used in conjunction with out-of-home, TV, magazines, online banners and websites.<\/p>\n<p>The \u2018Sonic Vision \u2013 Catch the Blue Blur\u2019 iPhone app (<a href=\"http:\/\/www.sonicthehedgehog.com\/getapp\">www.sonicthehedgehog.com\/getapp<\/a>) allows fans to capture Sonic in the real world by locating augmented reality markers around the country using built-in maps and GPS.<\/p>\n<p>&nbsp;<\/p>\n<p>To catch Sonic, players can point their iPhone at a poster and a gold ring appears on screen. Sonic speeds past onscreen and players have to respond quickly to capture him. The markers also appear on websites, banners, in magazines and on TV.<\/p>\n<p>\u00a0\u201cJWT has recognised the rising prominence of mobile amongst gamers and created an experience that is a fitting celebration of a gaming icon like Sonic the Hedgehog<sup>TM<\/sup>,\u201d said SEGA marketing manager Neroli Baird.<\/p>\n<p>JWT Sydney National creative director, digital and direct, Ashadi Hopper added: \u201cSonic the Hedgehog<sup>TM<\/sup> is one of the world\u2019s greatest game franchises and it\u2019s a privilege to have been able to create a new Sonic experience for Australian gamers.\u201d<\/p>\n<p>To deepen consumer engagement, fans can submit their points to a leaderboard and follow the progress of other players, win Sonic prizes and share their scores on Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JWT SYDNEY AND SEGA LAUNCH AUGMENTED REALITY CAMPAIGN To celebrate the 20th anniversary of Sonic the HedgehogTM, JWT Sydney and SEGA have today launched a cutting-edge, multi-platform campaign based around an augmented reality app that can be used in conjunction with out-of-home, TV, magazines, online banners and websites. The \u2018Sonic Vision \u2013 Catch the Blue<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=16941\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16941","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16941"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16941\/revisions"}],"predecessor-version":[{"id":16942,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16941\/revisions\/16942"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}