{"id":16854,"date":"2011-11-03T12:44:05","date_gmt":"2011-11-03T02:44:05","guid":{"rendered":"http:\/\/power-up.space\/?p=16854"},"modified":"2011-11-03T12:44:05","modified_gmt":"2011-11-03T02:44:05","slug":"hollywood-director-michael-bay-puts-signature-spin-on-tv-commercial-for-ea%e2%80%99s-need-for-speed-the-run","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=16854","title":{"rendered":"Hollywood Director Michael Bay Puts Signature Spin on TV Commercial for EA\u2019s Need for Speed The Run"},"content":{"rendered":"

SYDNEY, Australia. \u2013 November 3, 2011 \u2013<\/strong> Electronic Arts Inc. (NASDAQ: ERTS) today announced that Hollywood\u2019s biggest action director \u2013 Michael Bay \u2013 has joined forces with gaming\u2019s biggest racing franchise \u2013 Need for Speed<\/em> \u2013 to deliver a spectacular one-of-kind, blockbuster television commercial for this holiday\u2019s most anticipated release, Need for Speed\u2122 The Run<\/em>. Starting today, fans of the Need for Speed<\/em> Facebook page will work together to unlock the trailer which features Need for Speed The Run<\/em> game footage to showcase a heart-pounding, adrenaline-fueled race that perfectly reflects the game\u2019s action-packed sequences. Bay is the world-renowned director of some of the biggest, most visually spectacular action films of all time, including Transformers<\/em>, Pearl Harbor<\/em> and The Rock. <\/em><\/p>\n

To create this unique promotional spot, Bay spent time playing the game and spoke with the creative production teamto get a feel for Need for Speed The Run<\/em> and the franchise itself, which is known for bringing exhilarating racing action to the forefront of real-life car culture. In the trailer, Bay brings his vision and signature high-octane Hollywood style to The Run, <\/em>adding his explosive touch to the blockbuster action already in the game.<\/p>\n

\u201cWorking with Michael and his company, The Institute (theinstitute.tv<\/a>), was such an honor. He\u2019s known for delivering exhilarating, over-the-top, action \u2013 exactly what players are looking forward to experiencing in Need for Speed The Run<\/em>. We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action,\u201d said Jason DeLong, Executive Producer, Need for Speed The Run<\/em>. \u201dI encourage everyone to visit our Facebook page and help get the commercial unlocked for the entire world to see!\u201d<\/p>\n

Need for Speed The Run<\/em> features Mad Men<\/em>\u2019s Christina Hendricks, Never Back Down\u2019s<\/em> Sean Faris, 2011 Sports Illustrated<\/em> Swimsuit Cover Model Irina Shayk and Sports Illustrated<\/em> Swimsuit Model Chrissy Teigen as characters in an intense race-for-your-life story taking players on a cross-country race from San Francisco to New York. Powered by Frostbite\u2122 2, Black Box Studio makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. The game is the action racing blockbuster of the holiday.<\/p>\n

Developed by Black Box , <\/em>a studio of Electronic Arts , Need for Speed The Run<\/em> will be available November 17, 2011 in Australia and November 18, 2011 in New Zealand for the Xbox 360\u00ae videogame and entertainment system, PlayStation\u00ae3 computer entertainment system, PC, Wii\u2122 and Nintendo 3DS\u2122. For more information on Need for Speed<\/em>, visit http:\/\/www.needforspeed.com<\/a> or become a fan on Facebook at http:\/\/www.facebook.com\/needforspeed<\/a> and follow us on Twitter http:\/\/www.twitter.com\/needforspeed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY, Australia. \u2013 November 3, 2011 \u2013 Electronic Arts Inc. (NASDAQ: ERTS) today announced that Hollywood\u2019s biggest action director \u2013 Michael Bay \u2013 has joined forces with gaming\u2019s biggest racing franchise \u2013 Need for Speed \u2013 to deliver a spectacular one-of-kind, blockbuster television commercial for this holiday\u2019s most anticipated release, Need for Speed\u2122 The Run.<\/p>\n

Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16854","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16854"}],"version-history":[{"count":2,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16854\/revisions"}],"predecessor-version":[{"id":16856,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16854\/revisions\/16856"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}