Red Hot Actors Get Virtual for the Race of a Lifetime<\/p>\n
SYDNEY, Australia. \u2013 October 19, 2011 \u2013 Electronic Arts Inc. (NASDAQ: ERTS) today announced that Christina Hendricks (Mad Men) and Sean Faris (Vampire Diaries) will star in the upcoming action racing game Need for Speed \u2122 The Run. The video game will feature the actors as lead characters in an intense race-for-your-life story taking players on a cross-country race from San Francisco to New York. Powered by Frostbite\u2122 2, Black Box Studio makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. The game is the action racing blockbuster of the holiday.<\/p>\n
\u201cNeed for Speed The Run brings unprecedented racing action into an expansive race course which encompasses a coast-to-coast race from the Golden State to the Empire State,\u201d said Jason DeLong, Need for Speed The Run Executive Producer. \u201cOur innovative, all-new performance capture technology pushes the boundaries of character animation allowing us to perfectly capture Christina and Sean\u2019s likeness resulting in an engaging narrative experience coupled with top-notch racing.\u201d<\/p>\n
Christina Hendricks, the Emmy and Golden Globe nominated actress who plays the gorgeous, bold and savvy Joan Harris (n\u00e9e Holloway) in the hit AMC drama Mad Men, makes her videogame debut in Need for Speed The Run as Sam Harper: a woman with ambition, street smarts and a penchant for lightning fast cars. She\u2019s turned her lifelong passion into a lucrative livelihood, managing the best drivers in the cutthroat world of outlaw street racing. In this illicit, male-dominated racket, she\u2019s betting on Jack, the story\u2019s protagonist, by fronting his $250K race buy-in in hopes of winning the $25 million prize. It\u2019s Sam that enables Jack to enter the race as she remains his eyes and ears on the course.<\/p>\n
\u201cIt\u2019s very exciting to be part of Need for Speed The Run. I\u2019ve never been a video game character before so this is definitely a first for me. It\u2019s been fantastic fun to do something so different and to show a different side of myself as well,\u201d said Christina Hendricks.<\/p>\n
Sean Faris (The Vampire Diaries, Never Back Down), one of Hollywood\u2019s up-and-coming leading men, gets in the driver\u2019s seat as Jack Rourke in Need for Speed TheRun. One of the best drivers around, Jack\u2019s cockiness and arrogance has led him into a debt he can\u2019t repay. The mob has put a price on his head, and it\u2019s a lofty one. He\u2019s looking for a way out and only Sam can help. His only chance of survival is to enter and win the race to New York.<\/p>\n
\u201cI\u2019ve definitely done my share of intense action scenes in movies but it\u2019s totally different and thrilling to actually be a character and driver in Need for Speed The Run. I got a kick out of seeing myself in the game, it\u2019s totally me! I\u2019m a huge fan of the Need for Speed series so I jumped at the opportunity to be a part of the game,\u201d said Sean Faris.<\/p>\n
Developed by Black Box , an EA studio , Need for Speed The Run will be available November 17, 2011 in Australia and November 18, 2011 in New Zealand for the Xbox 360\u00ae videogame and entertainment system, PlayStation\u00ae3 computer entertainment system, PC, Wii\u2122 and Nintendo 3DS\u2122. For more information on Need for Speed, visit http:\/\/www.needforspeed.com<\/a> \u00a0or become a fan on Facebook at http:\/\/www.facebook.com\/needforspeed<\/a> \u00a0and follow us on Twitter http:\/\/www.twitter.com\/needforspeed<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Red Hot Actors Get Virtual for the Race of a Lifetime SYDNEY, Australia. \u2013 October 19, 2011 \u2013 Electronic Arts Inc. (NASDAQ: ERTS) today announced that Christina Hendricks (Mad Men) and Sean Faris (Vampire Diaries) will star in the upcoming action racing game Need for Speed \u2122 The Run. The video game will feature the<\/p>\n