{"id":16445,"date":"2011-10-18T18:37:46","date_gmt":"2011-10-18T08:37:46","guid":{"rendered":"http:\/\/power-up.space\/?p=16445"},"modified":"2011-10-18T18:37:46","modified_gmt":"2011-10-18T08:37:46","slug":"canon-celebrates-50-million-eos-series-70-million-ef-lens","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=16445","title":{"rendered":"Canon celebrates 50 million EOS-series, 70 million EF lens"},"content":{"rendered":"<p align=\"center\"><strong><em>Popularity of digital SLR photography sees the latest 10-million units<\/em><\/strong><\/p>\n<p align=\"center\"><strong><em>for cameras and lenses reached in shortest-ever time<\/em><\/strong>\u00a0<\/p>\n<p><strong>Sydney<\/strong><strong>, 18 October, 2011<\/strong>: Canon today announced the achievement of a new camera-manufacturing milestone with the production of the company\u2019s 50-millionth EOS-series SLR camera in September 2011. In addition, production for Canon EF interchangeable lenses will reach the 70-million mark at the end of October.<\/p>\n<p>\u201cThese production milestones are the clearest indication of the strong consumer movement to pursue the highest possible image quality and creative potential in their photography,\u201d said Darren Ryan, General Manager\u2013Marketing, Canon Consumer Imaging, Canon Australia. \u201cCanon EOS continues to dominate*<sup>1<\/sup> the market with its unrivalled image quality at all levels and the limitless creative possibilities that the EF lens range enables.\u201d\u00a0<\/p>\n<p>Production of the Canon EOS-series AF (autofocus) single-lens reflex cameras and interchangeable EF lenses began with film cameras in 1987. The uptake of digital SLR photography has seen the 10-million production milestone intervals for each rapidly shortening:\u00a0<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Canon EOS-series cameras<\/strong>\u00a0<\/p>\n<ul>\n<li>1997\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10-millionth EOS (10 million units in 10 years)<\/li>\n<li>2003\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20 millionth EOS<\/li>\n<li>Dec 2007\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 30-millionth EOS<\/li>\n<li>May 2010\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 40-millionth EOS<\/li>\n<li>Sept 2011\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 50-millionth EOS (10 million units in 16 months)<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Canon EF interchangeable lenses<\/strong>\u00a0<\/p>\n<ul>\n<li>1995\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10-millionth EF lens (10 million units in 8 years)<\/li>\n<li>2001\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20 millionth EF lens<\/li>\n<li>2006\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 30-millionth EF lens<\/li>\n<li>April 2008\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 40-millionth EF lens<\/li>\n<li>Dec 2009\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 50-millionth EF lens<\/li>\n<li>Jan 2011\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 60-millionth EF lens<\/li>\n<li>End Oct 2011\u00a0\u00a0\u00a0 70-millionth EF lens (10 million units in 9 months)\u00a0<\/li>\n<\/ul>\n<p>The news coincides with the global announcement of Canon\u2019s groundbreaking new EOS-1D X flagship professional digital SLR camera. \u201cCanon aims to maintain its leadership in the digital imaging market and we are continuing our strong investment in R&amp;D to keep delivering exciting new products of uncompromising quality,\u201d says Ryan.<\/p>\n<p><span style=\"text-decoration: underline;\">About EOS-series SLR cameras<\/span>\u00a0<\/p>\n<p>The EOS series, which stands for \u201cElectro Optical System\u201d and also carries the name of the Greek goddess of the dawn, was first introduced in March 1987 as a new generation of AF SLR cameras that incorporate the world\u2019s first electronic mount system, achieving complete electronic control not only between the lens and body but throughout the entire camera system.\u00a0<\/p>\n<p>With the key concepts of high speed and ease-of-use, the EOS-series cameras, including the top-of-the-line EOS-1 professional model, which was first introduced in 1989, and the compact, lightweight EOS 500, which was released in 1993 and helped to expand Canon\u2019s user base, actively incorporated innovative technologies and gained acceptance from a wide range of users. Following the introduction of the EOS D30 in 2000, a time when the spread of digital SLR cameras was in full swing, Canon developed such advanced technologies as its proprietary CMOS sensors and the high-performance DiG!C digital image processor, as well as an extensive line-up of EF lenses in an effort to fulfil the key concepts of high speed, ease-of-use, and high image quality.\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\">About EF-series lenses\u00a0<\/span><\/p>\n<p>First introduced in March 1987, along with Canon\u2019s EOS SLR camera system, the EF lens has over the years led the industry through the incorporation of a number of innovative technologies, including such world\u2019s firsts*<sup>2<\/sup> as the Ultrasonic Motor-powered lens (USM), Image Stabilizer (IS) that compensates for the effects of camera shake, Subwavelength Structure Coating (SWC) anti-reflection technology, and a multi-layered diffractive optical element (DO).\u00a0<\/p>\n<p>Canon\u2019s current EF lens line-up, comprising 66 models*<sup>3<\/sup> , ranges from super-wide-angle lenses to super-telephoto zoom lenses. The diverse lens selection offers zoom options ranging from standard to super-telephoto, Image Stabilizer-equipped lenses, large-diameter lenses, macro-lenses and TS-E lenses incorporating a special tilt-shift mechanism allowing manipulation of image perspective and distortion.\u00a0<\/p>\n<p>This year, Canon released the world\u2019s first*<sup>2<\/sup> fisheye zoom lens that captures circular and rectangular images with a 180\u00b0angle of view: the EF8-15mm f\/4L Fisheye USM, and two large-aperture super-telephoto lenses: the EF300mm f\/2.8L IS II USM and the EF400mm f\/2.8L IS II USM.\u00a0<\/p>\n<p>*1 Canon Number 1 Market Share YTD. 51% volume share, 53% value share. Source: GfK Retail and TechnologyAustralia, Digital Still Cameras \u2013 DSLR, Retail Sales Volume\/Value Jan to Aug 2011 (excludes internet and online channels)<\/p>\n<p>*2 Among interchangeable lenses for SLR cameras<\/p>\n<p>*3 Including two EF lens extenders and models available outside ofJapan<\/p>\n<p><strong>Related Links<\/strong><\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Learn more about <a href=\"http:\/\/www.canon.com.au\/en-AU\/For-You\/EOS-Digital-SLR-Cameras\">Canon EOS digital SLR cameras<\/a><\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Learn about <a href=\"http:\/\/www.canon.com.au\/Pro-Photography\">Canon Professional Photography<\/a><\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Enter <a href=\"http:\/\/www.canon.com.au\/en-au\/worldofeos\/photo5\/home?wid=jfphoto51109\">World of EOS<\/a> \u2013 a world of inspiration that comes with every Canon EOS camera<br \/>\n<strong><br \/>\nAbout Canon:<\/strong><\/p>\n<p>Canon is the world\u2019s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon\u2019s Australian R&amp;D company, <a title=\"http:\/\/www.research.canon.com.au\/\" href=\"http:\/\/www.research.canon.com.au\/\">CiSRA<\/a>, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 19 years, and had global revenues of around $US45 billion in 2010. Canon Australia also operates <a title=\"http:\/\/www.canon.com.au\/finance\/story_107.html\" href=\"http:\/\/www.canon.com.au\/en-AU\/Business\/Canon-Finance\">Canon Finance Australia<\/a>, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit <a href=\"http:\/\/www.canon.com.au\/\">www.canon.com.au<\/a>, <a href=\"http:\/\/www.facebook.com\/canonaustralia\">www.facebook.com\/canonaustralia<\/a>, <a href=\"http:\/\/www.twitter.com\/canonaustralia\">www.twitter.com\/canonaustralia<\/a>, <a href=\"http:\/\/www.youtube.com\/canonaustralia\">www.youtube.com\/canonaustralia<\/a><strong><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popularity of digital SLR photography sees the latest 10-million units for cameras and lenses reached in shortest-ever time\u00a0 Sydney, 18 October, 2011: Canon today announced the achievement of a new camera-manufacturing milestone with the production of the company\u2019s 50-millionth EOS-series SLR camera in September 2011. In addition, production for Canon EF interchangeable lenses will reach<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=16445\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16445","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16445"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16445\/revisions"}],"predecessor-version":[{"id":16446,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/16445\/revisions\/16446"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}