{"id":16240,"date":"2011-10-08T09:10:24","date_gmt":"2011-10-07T23:10:24","guid":{"rendered":"http:\/\/power-up.space\/?p=16240"},"modified":"2011-10-08T09:10:24","modified_gmt":"2011-10-07T23:10:24","slug":"xbox-360-teams-up-with-entertainment-leaders-to-transform-tv","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=16240","title":{"rendered":"Xbox 360 Teams Up With Entertainment Leaders to Transform TV"},"content":{"rendered":"

AT&T, BBC, Comcast, HBO, Rogers, Telef\u00f3nica, Televisa and Verizon are among providers rolling out new TV entertainment services on Xbox LIVE.<\/em>\u00a0<\/strong><\/p>\n

REDMOND, Wash. \u2014 Oct. 5, 2011 <\/strong>\u2014 <\/strong>A new era in television begins this holiday where your entertainment becomes instantly searchable, easily discoverable and enjoyable in extraordinary new ways from a single device \u2014 <\/strong>Xbox 360. Today, Microsoft Corp. announced plans to roll out the next generation of TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360. Nearly 40 world-leading TV and entertainment providers, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K., Telef\u00f3nica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, will begin rolling out entertainment services to the console this holiday, in more than 20 countries.<\/p>\n

\u201cToday\u2019s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,\u201d said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. \u201cCombining the world\u2019s leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.\u201d<\/p>\n

\u201cWe are continually evolving the television experience to bring Xfinity TV subscribers more personalized ways to search, find and watch the content they love,\u201d said Sam Schwartz, president of Comcast Converged Products. \u201cOur recently launched next-generation Xfinity TV platform is enabling us to bring Xfinity On Demand to a gaming console for the first time, and Kinect\u2019s voice and gesture controls will offer our customers an innovative way to discover and enjoy Xfinity On Demand\u2019s huge library of top shows and movies.\u201d<\/p>\n

Live and On-Demand TV, Movies, Games, Sports, Music and More<\/strong><\/p>\n

Xbox 360 brings all your entertainment, friends and family together in one place. Now, easily switch from playing your favorite game with a friend out of state or even across the world to watching your favorite TV show with your family members on the same couch, all through Xbox LIVE. Ready to mix things up? Effortlessly switch from games to music to live TV and more, simply by telling your Xbox what you want to experience.<\/p>\n

\u201cMicrosoft and Verizon share a common vision to transform the ways people enjoy and interact with the entertainment they want \u2014 what Verizon calls the borderless lifestyle,\u201d said Eric Bruno, vice president of consumer and mass business product management for Verizon. \u201cFiOS TV on the Xbox 360 is an excellent example of how we\u2019re working with market leaders to erase old technology borders to expand the FiOS TV experience and taking advantage of unique new features including voice- and gesture-control of live TV entertainment via Kinect.\u00a0<\/p>\n

This holiday, Verizon will bring a selection of popular live TV channels to Xbox 360 and will be a leader in delivering live, multichannel streaming HD TV, integrated with Kinect, via the Xbox.\u201d<\/p>\n

Xbox 360 is the first console to offer access to the world\u2019s greatest TV properties, including BBC, Channel 4, Channel 5 and LOVEFiLM in the U.K.; Antena 3, RTVE and Telef\u00f3nica in Spain; Televisa in Mexico; and Bravo, Comcast\u2019s Xfinity On Demand service, Crackle, EPIX, Syfy, TMZ, \u201cThe Today Show,\u201d UFC, Verizon FiOS and HBO GO in the United States.<\/p>\n

\u201cWe have been thrilled with the success of HBO GO. Our ongoing goal is to deliver HBO\u2019s acclaimed programming to our subscribers wherever and whenever they want it, and this relationship with Microsoft is another huge step in accomplishing just that,\u201d said Bernadette Aulestia, senior vice president, Domestic Network Distribution & Marketing, HBO. \u201cHBO GO on Xbox is also a marriage of two pre-eminent brands\u00a0\u2014 both with a reputation for delivering the highest quality of entertainment.\u201d<\/p>\n

These new TV and video providers announced today join our existing lineup of great TV and video entertainment partners already on Xbox 360 \u2014 AT&T, Netflix and Hulu+ in the U.S., TELUS in Canada, BSkyB in the U.K., Canal+ in France, Vodafone Portugal, VimpelCom in Russia, and FOXTEL in Australia.<\/p>\n

“Nearly a year ago, AT&T U-verse became the first TV provider in the U.S. to launch live TV on Xbox 360.\u00a0\u00a0\u00a0Now we look forward to working with Microsoft to deliver even more innovative features that will allow U-verse TV customers to use voice and gesture controls to manage their TV experience,” said Jeff Weber, vice president of video services, AT&T Mobility and Consumer Markets. “Through our Microsoft partnership, AT&T U-verse TV has been a leader in delivering a multi-screen and interactive TV experience that offers customers more personalization, more control and more integration across devices, all on the industry’s only 100 percent IPTV platform.”<\/p>\n

Sports aren\u2019t just a game on Xbox 360. With live and on-demand content from ESPN in the U.S., UFC in the U.S. and Canada, GolTV in Spain and Maple Leaf Sports & Entertainment\/Real Sports in Canada, Xbox 360 completely changes how sports fans experience and interact with their favorite pastimes. The all-new ESPN on Xbox LIVE features thousands of live events and video highlights with enhanced personalization features, split-screen viewing and an updated interface content guide that makes it easy for fans to find the highlights from the teams and sports they care most about. UFC on Xbox LIVE gives fans access to live pre-event videos, a catalog of on-demand video, an Interactive Fight Card and pay-per-view events in stunning HD all together in one place. The energy of the Octagon is coming right into the living room. \u00a0<\/p>\n

In addition to adding the world\u2019s largest TV providers and the best names in sports, the biggest names in Web video, news and music are also coming to Xbox 360, including AlloCin\u00e9, Dailymotion, iHeartRadio, MSN with MSNBC.com, \u201cThe Today Show,\u201d TMZ, VEVO and YouTube. Whether catching up on the Web\u2019s latest viral videos, watching breaking news, sports and weather, listening to your favorite music, or sitting down to enjoy your favorite games, movies or TV shows \u2014 no other entertainment device brings it all together in one place like Xbox 360.<\/p>\n

Xbox Entertainment \u2014 Personal, Effortless, Social <\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 With Kinect for Xbox 360, there are no remotes, no buttons, no worries. Consumers will prefer to experience entertainment on Xbox 360 because it allows them to easily search and discover content across multiple entertainment providers within Xbox LIVE and interact and enjoy that content in extraordinary new ways. Gone are the days of managing a handful of remote controls, trying to remember what movies are available from what service, and hunting back and forth across television inputs. Using voice search with Bing on Xbox, easily look across a variety of branded services and play the programming you want without ever raising a finger. Having trouble finding last night\u2019s episode of \u201cThe Office\u201d? It\u2019s now only a voice command away. Just say \u201cXbox, Bing, \u2018The Office,\u2019 \u201d and Xbox finds it.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Not only is entertainment effortless on Xbox 360, it is more social and personal. Everything in Xbox has been designed to share with friends. Share recommendations, and show the Xbox LIVE community what games you\u2019re playing, movies you\u2019re watching and music you\u2019re listening to, as well as invite them to join in \u2014 even post your game achievements and info about your favorite movies directly to your Facebook wall from Xbox LIVE.<\/p>\n

It\u2019s simple: With your social network along for the ride, the world\u2019s leading content providers and the magic of Kinect, entertainment experiences are better on Xbox LIVE.<\/p>\n

Entertainment Partners on Xbox 360 (Existing and New)<\/strong><\/p>\n