{"id":15724,"date":"2011-09-18T15:31:28","date_gmt":"2011-09-18T05:31:28","guid":{"rendered":"http:\/\/power-up.space\/?p=15724"},"modified":"2011-09-18T15:31:28","modified_gmt":"2011-09-18T05:31:28","slug":"latest-canon-powershot-cameras-introduce-revolutionary","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=15724","title":{"rendered":"Latest Canon PowerShot Cameras Introduce Revolutionary"},"content":{"rendered":"

Sydney, 16 September, 2011<\/strong>: Canon Australia today announced the new PowerShot S100 and PowerShot SX40 HS, featuring the revolutionary DiG!C 5 Image Processor. As a further enhancement to Canon\u2019s impressive TruCapture technology, DiG!C 5 makes it even easier to capture beautiful images in true colour and clarity, just as they appear to the eye.<\/p>\n

\u201cSince the birth of the first generation DiG!C image processor, Canon has continuously evolved its technology to capitalise on our leading optics and deliver the very best image quality,\u201d says James Lai, Assistant Brand Manager \u2013 Digital Cameras, Canon Australia. \u201cDiG!C 5 is revolutionary, contributing a range of enhancements including better noise reduction, automation capabilities, better white balance and faster continuous shooting.\u201d<\/p>\n

\u201cWith the technological improvements in white balance and noise reduction capabilities, users can capture beautiful, natural-looking colours, even in difficult lighting situations.\u201d<\/p>\n

In addition to faster shooting speeds (the PowerShot S100 captures 9.6 fps and the PowerShot SX40 HS captures 10.3 fps), the DiG!C 5 Image Processor delivers clear, sharp images even when the main subject and background are lit with different light sources. This is thanks to Advanced White Balance, which ensures that, when the flash is fired, the subject and background are clearly delineated to give images greater sharpness.<\/p>\n

With DiG!C 5\u2019s improved noise reduction function, only noise is suppressed while maintaining the image resolution even when shooting at a high ISO speed.\u00a0 It also corrects the greenish tint caused by mercury-vapor lamps or fluorescent lights, reproducing the colours as they appear true-to-life.<\/p>\n


\nSuperior image quality \u2013 even in low light<\/strong><\/p>\n

The PowerShot S100 and PowerShot SX40 HS join Canon\u2019s impressive range of TruCapture technology-equipped digital compact cameras. TruCapture comprises three core technologies: an Optical Image Stabiliser Lens (OIS), which cuts hand-held shake for blur-free photos; DiG!C Image Processor for colour rich images; and a High Sensitivity sensor for true-to-life images \u2013 even in low-light situations.<\/p>\n

\u201cWe know that image quality is the No.1 consideration for camera buyers because they want to capture their memories in the best quality possible,\u201d continued Lai. \u201cWith Canon\u2019s High Sensitivity sensor and DiG!C 5 Image Processor, TruCapture technology ensures that life\u2019s precious moments are captured in true colour and true clarity, at the press of a button \u2013 whether in daylight or at night.\u201d<\/p>\n

The Optical Image Stabilisation Lens has been further enhanced with Intelligent Image Stabilisation (IS) which automatically controls blurring by reducing the effects of hand-held camera shake so you can shoot amazing quality photos and video in the most difficult conditions. At the press of a shutter button, the camera automatically selects the optimum IS for each scene, recognising a selection of six scenes: normal photos, macro shooting, shooting while walking, using a tripod, panning and shooting with a telephoto zoom.<\/p>\n

Stunning Full HD Movies<\/strong>
\nFeaturing Full HD movie recording capabilities at a maximum resolution of 1920 x 1080 pixels, users can enjoy sharing movies with the whole family in the highest quality on their TV.<\/p>\n

The Movie Digest feature records four seconds of video prior to a photo being taken and then automatically edits the day\u2019s unexpected events into one short movie. Switching between photo and video recording is quick and easy with the \u2018Movie Button\u2019.<\/p>\n

PowerShot S100
\n<\/strong>The PowerShot S100, an upgrade from the popular PowerShot S95, features a Genuine Canon EOS inspired 1\/1.7 type CMOS Sensor, achieving superior image capture.<\/p>\n

It also features a newly designed F2.0, 24mm Wide Angle Lens with 5x Optical Zoom, making it perfect for capturing a broad range of shots \u2013 especially family portraits, and landscape shots such as mountain ranges or sunsets. The F2.0 allows you to shoot beautiful images in low-light conditions without using the flash, while the 24mm Wide Angle Lens provides a wider field of view.<\/p>\n

Perfect for those wanting to explore their creative potential, the PowerShot S100 features manual controls and a customised control ring. The control ring allows for the quick adjustment of shooting settings.<\/p>\n

The PowerShot S100 also has GPS functionality to track and display your photography route on Google Maps \u2013 the perfect addition to online travel albums and blogs.<\/p>\n

PowerShot SX40 HS
\n<\/strong>The PowerShot SX40 HS is the perfect travel companion and your ideal outdoor partner, comprising an impressive 35x Optical Zoom and Intelligent IS, it\u2019s never been easier to capture clear shots at super zoom.<\/p>\n

\u201cThe Intelligent IS, which automatically selects the ideal IS setting to counter camera shake, makes a significant and noticeable difference to hand-held shooting results when using the high-zoom range,\u201d says Lai.<\/p>\n

Advancing its predecessor, the PowerShot SX30 IS, the new model features a 12.1 Megapixel High Sensitivity Sensor \u2013 for superior, true-to-life images in low light.<\/p>\n

The PowerShot SX40 HS with its broad zoom range at 24-840mm focal length, is ideal for capturing wide shots such as landscapes and group portraits or getting close to the action from a distance, such as sporting events or action shots.<\/p>\n

Along with FULL HD Movie Recording, the PowerShot SX40 HS boasts a 2.7 type Vari Angle LCD screen. As the angle of the LCD monitor can be freely adjusted, you can compose photos as you like, allowing you to get more creative.<\/p>\n

Key features \u2013 PowerShot S100<\/strong><\/p>\n