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Critically acclaimed movie The Curious Case of Benjamin Button is to be the first \u2018day and date\u2019 title, released on 3rd June 2009.<\/p>\n
SYDNEY AUSTRALIA 15th April 2009 – Warner Bros. Home Entertainment Group Australia will make its content available via Video on Demand through FOXTEL Box Office Pay Per View, iTunes, Bigpond as well as the online presence of various rental chains on the same day the Blu-ray and DVD becomes available to buy and rent.\u00a0 The announcement of this move was made by Roger Clarke \u2013 Managing Director of Warner Bros. Home Entertainment Group Australia.<\/p>\n
\u201cThis is a significant step in the development and growth of our industry in Australia, providing an important new opportunity to increase the audience for our content. Working with our partners, FOXTEL, iTunes, Bigpond and various rental chains, this strategy means we are giving the consumer more options to experience their favourite content when, how and where they want to.” said Clarke.<\/p>\n
Beginning with the much anticipated The Curious Case of Benjamin Button, set for release on 3rd June 2009, consumers will be able to access this film via the internet, PC or set-top box on TV. The launch of this initiative is supported by FOXTEL, iTunes, Bigpond and various rental chains.<\/p>\n
Brian Walsh, FOXTEL\u2019s Director of Television said, \u201cThis is a great win for FOXTEL subscribers and a major step forward for our Box Office Pay Per View service. More than ever, this decision reinforces the value of having FOXTEL in the home.\u201d<\/p>\n
“There are more than 5.1 million Australian consumers with broadband connections and a huge appetite for great content.\u00a0 Every day, more and more consumers are acquiring the habit of purchasing their movies digitally.\u00a0 By offering Video on Demand at the same time as the Blu-ray and DVD release, Warner Bros. is responding to the need for greater convenience and choice that reflects today\u2019s changing lifestyles.”<\/p>\n
“Additionally, by providing reliable, high quality, digital product to consumers in this way, we are offering a legitimate alternative to piracy.” added Clarke.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0 Critically acclaimed movie The Curious Case of Benjamin Button is to be the first \u2018day and date\u2019 title, released on 3rd June 2009. SYDNEY AUSTRALIA 15th April 2009 – Warner Bros. Home Entertainment Group Australia will make its content available via Video on Demand through FOXTEL Box Office Pay Per View, iTunes, Bigpond as<\/p>\n