![](\"http:\/\/www.bccamera.com\/images\/Nikon_D3100_18-55VR-55-300VR.jpg\")
<\/p>\nContinues to Make Latest Technology More Affordable for All<\/p>\n
<\/p>\n
Melbourne, Australia, 14 September 2011 – Kogan today began the next phase in its mission to make the latest technology affordable for all. Kogan.com now sells more of the World\u2019s most popular consumer electronics brands and products at the World\u2019s best prices.<\/p>\n
In true Kogan style, it is smashing the competition on price by cutting out the middle-men – sourcing brands like Canon, Nikon, Apple and Samsung higher up in the supply chain, and selling direct to consumers through Kogan.com.<\/p>\n
Until now, the prices that Australians have been paying for consumer electronics have been significantly above World averages. That is all about to change.<\/p>\n
Ruslan Kogan said the expansion was a natural extension of the existing business, which will greatly benefit all Australian shoppers.<\/p>\n
\u201cWe have learned from our friends at Dell, who decided to add to their existing core range of computers with a whole host of complementary products, including Kogan TVs. Just as Dell has become synonymous with best value in computers, Kogan is becoming synonymous with best value in other technology products.<\/p>\n
\u201cKogan is already globally renowned as the place to go for the best value consumer electronics that we design, assemble, and deliver, including TVs, Blu-ray players, Digital Internet Radios, Home Appliances and more.<\/p>\n
\u201cWe are experts at finding new innovative ways of delivering the latest technology at market leading prices. Whether it is manufacturing our own Kogan brand of products, or now sourcing the World\u2019s biggest brands, we can cut out all the middlemen to guarantee the best prices and service,\u201d Kogan said.<\/p>\n
The initial range of products will include the most popular Digital SLR Cameras and Tablets. As with all Kogan products, the new range will come with a 12 month warranty, which is extendable up to 5 years.<\/p>\n
Just weeks ago Kogan put its money where its mouth is by offering free TVs to anyone who could find an equivalent product advertised for cheaper at JB Hi-Fi or Harvey Norman. All of Australia saw that nobody can come close to its TV prices, and Kogan won the big screen TV price war.<\/p>\n
Kogan\u2019s announcement today will take another massive chunk of Harvey Norman\u2019s and JB Hi-Fi\u2019s market share by offering the World\u2019s best prices on Apple, Motorola, Acer, Samsung, Canon and Nikon products.<\/p>\n
Here is a price comparison table for just some of the products:<\/p>\n