{"id":15249,"date":"2011-08-30T13:36:54","date_gmt":"2011-08-30T03:36:54","guid":{"rendered":"http:\/\/power-up.space\/?p=15249"},"modified":"2011-08-30T13:36:54","modified_gmt":"2011-08-30T03:36:54","slug":"kogan-announces-record-yearly-growth","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=15249","title":{"rendered":"Kogan Announces Record Yearly Growth"},"content":{"rendered":"<p><strong>Melbourne, Australia, 30 August 2011<\/strong> &#8211; Australian consumer electronics manufacturer and retailer <a href=\"http:\/\/comms.kogan.com.au\/link.php?M=988484&amp;N=646&amp;L=102&amp;F=H\" target=\"_blank\">Kogan.com<\/a> today announced record yearly growth for FY10-11.<\/p>\n<p>With Australian shoppers migrating online to buy consumer electronics, home appliances and other goods, Kogan experienced a tremendous year of growth.<\/p>\n<p>Key figures:<\/p>\n<ul>\n<li>The number of products purchased increased by 264% in FY 11 compared to FY 10, showing that more and more people are buying online.<\/li>\n<li>Traffic to kogan.com.au increased 104.28% in FY11 compared to FY 10 &#8211; showing that more people are researching and looking for hot deals online.<\/li>\n<li>While in store, customers spent 6.62% more time looking around in FY 11 compared to FY 10, showing that people are spending more time investigating the best deals and doing a lot of research online before making a purchase decision.<\/li>\n<li>Conversion rates (traffic which turned into customers) increased 85.42% &#8211; showing that shoppers are more willing to make purchases online, especially for big-ticket items.<\/li>\n<li>Revenue increased close to 100% in FY 11 compared to FY 10 showing that even though the price of consumer electronics is rapidly dropping, shoppers are buying more and more online, and the Kogan business is growing at a rapid rate.<\/li>\n<\/ul>\n<p>Ruslan Kogan said the strong figures were indicative of the boom in online retail and Kogan&#8217;s constant innovation.<\/p>\n<p>&#8220;We&#8217;ve been leading the online retail push in Australia for over 5 years now, and these figures show that Australian consumers are now migrating online in droves.<\/p>\n<p>&#8220;While traditional retailers are reporting slowdowns and losses, Australian shoppers are reaping the benefits of the best prices and convenience of online stores. We\u2019re innovating our business each and every day to ensure we keep giving consumers exactly what they want at unbeatable prices.<\/p>\n<p>&#8220;Traditional retail is struggling, but it doesn&#8217;t mean the entire retail industry is in the same boat. As you can see, we&#8217;re experiencing tremendous growth with no sign of slowing down.<\/p>\n<p>&#8220;While some bricks and mortar stores will inevitably close down, opportunities abound in the online space. We are creating new jobs every single day, and the team at Kogan has more than doubled over the past year,&#8221; Ruslan Kogan said<span id=\"mce_marker\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><strong><span style=\"mso-fareast-font-family: 'Times New Roman';\"><span style=\"font-family: Times New Roman; color: #000000;\">Melbourne, Australia, 30 August 2011<\/span><\/span><\/strong><span style=\"mso-fareast-font-family: 'Times New Roman';\"><span style=\"font-family: Times New Roman; color: #000000;\"> &#8211; Australian consumer electronics manufacturer and retailer <\/span><a href=\"http:\/\/comms.kogan.com.au\/link.php?M=988484&amp;N=646&amp;L=102&amp;F=H\" target=\"_blank\"><span style=\"font-family: Times New Roman; color: #0000ff;\">Kogan.com<\/span><\/a><span style=\"font-family: Times New Roman; color: #000000;\"> today announced record yearly growth for FY10-11.<\/p>\n<p><\/span><span style=\"font-family: Times New Roman;\"><span style=\"color: #000000;\">With Australian shoppers migrating online to buy consumer electronics, home appliances and other goods, Kogan experienced a tremendous year of growth.<\/p>\n<p><\/span><span style=\"color: #000000;\">Key figures:<\/span><\/span><\/span><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span style=\"mso-fareast-font-family: 'Times New Roman';\"><span style=\"font-family: Times New Roman;\"><span style=\"color: #000000;\">The number of products purchased increased by 264% in FY 11 compared to FY 10, showing that more and more people are buying online.<\/span><\/span><\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span style=\"mso-fareast-font-family: 'Times New Roman';\"><span style=\"font-family: Times New Roman;\"><span style=\"color: #000000;\">Traffic to kogan.com.au increased 104.28% in FY11 compared to FY 10 &#8211; showing that more people are researching and looking for hot deals online.<\/span><\/span><\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span style=\"mso-fareast-font-family: 'Times New Roman';\"><span style=\"font-family: Times New Roman;\"><span style=\"color: #000000;\">While in store, customers spent 6.62% more time looking around in FY 11 compared to FY 10, showing that people are spending more time investigating the best deals and doing a lot of research online before making a purchase decision.<\/span><\/span><\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span style=\"mso-fareast-font-family: 'Times New Roman';\"><span style=\"font-family: Times New Roman;\"><span style=\"color: #000000;\">Conversion rates (traffic which turned into customers) increased 85.42% &#8211; showing that shoppers are more willing to make purchases online, especially for big-ticket items.<\/span><\/span><\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span style=\"mso-fareast-font-family: 'Times New Roman';\"><span style=\"font-family: Times New Roman;\"><span style=\"color: #000000;\">Revenue increased close to 100% in FY 11 compared to FY 10 showing that even though the price of consumer electronics is rapidly dropping, shoppers are buying more and more online, and the Kogan business is growing at a rapid rate.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-AU; mso-fareast-language: EN-AU; mso-bidi-language: AR-SA;\"><span style=\"color: #000000;\">Ruslan Kogan said the strong figures were indicative of the boom in online retail and Kogan&#8217;s constant innovation.<\/p>\n<p><\/span><span style=\"color: #000000;\">&#8220;We&#8217;ve been leading the online retail push in Australia for over 5 years now, and these figures show that Australian consumers are now migrating online in droves.<\/p>\n<p><\/span><span style=\"color: #000000;\">&#8220;While traditional retailers are reporting slowdowns and losses, Australian shoppers are reaping the benefits of the best prices and convenience of online stores. We\u2019re innovating our business each and every day to ensure we keep giving consumers exactly what they want at unbeatable prices.<\/p>\n<p><\/span><span style=\"color: #000000;\">&#8220;Traditional retail is struggling, but it doesn&#8217;t mean the entire retail industry is in the same boat. As you can see, we&#8217;re experiencing tremendous growth with no sign of slowing down.<\/p>\n<p><\/span><span style=\"color: #000000;\">&#8220;While some bricks and mortar stores will inevitably close down, opportunities abound in the online space. We are creating new jobs every single day, and the team at Kogan has more than doubled over the past year,&#8221; Ruslan Kogan said<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melbourne, Australia, 30 August 2011 &#8211; Australian consumer electronics manufacturer and retailer Kogan.com today announced record yearly growth for FY10-11. With Australian shoppers migrating online to buy consumer electronics, home appliances and other goods, Kogan experienced a tremendous year of growth. Key figures: The number of products purchased increased by 264% in FY 11 compared<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=15249\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15249","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/15249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15249"}],"version-history":[{"count":2,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/15249\/revisions"}],"predecessor-version":[{"id":15251,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/15249\/revisions\/15251"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}