? The ATI Radeon\u2122 HD 4890 processor raises the bar, delivering new levels of compute power, flexibility and performance \u2013<\/p>\n
– Graphics engine clock speeds capable of nearly 1GHz ?
\nSydney, Australia \u2013 6 April 2009 \u2013 AMD (NYSE: AMD) today introduced the ATI Radeon\u2122 HD 4890 graphics card, driven by the world\u2019s most powerful graphics processor i. The newest addition to the award-winning ATI Radeon\u2122 HD 4000 series boasts a whopping 1.36 TeraFLOPs of compute power, superior GDDR5 memory, and super-high engine clock speeds capable of nearly 1GHz.\u00a0 The advanced design of the ATI Radeon HD 4890 delivers the best game experience in its class, including the latest ground-breaking DirectX\u00ae 10.1 titles.\u00a0 In addition, with the introduction of the ATI Radeon HD 4890, AMD continues to enhance its \u201cDragon\u201d desktop platform technology, designed to provide exceptional value to OEMs, channel partners, and do-it-yourself (DIY) consumers.<\/p>\n
\u201cThe ATI Radeon HD 4890 graphics card represents the AMD sweet spot strategy reloaded,\u201d said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. \u201cWith last year\u2019s launch of the ATI Radeon\u2122 HD 4850 and ATI Radeon\u2122 HD 4870 products, we gave gamers great performance and an incredible value proposition. Today, we\u2019re doing it again. ATI Radeon HD 4890 graphics cards are incredible performers, priced to sell in all major markets worldwide.\u201d<\/p>\n
The ATI Radeon HD 4890 graphics card continues AMD\u2019s proud tradition of technology leadership with support for the latest DirectX 10.1 games, including Ubisoft\u2019s Tom Clancy\u2019s H.A.W.X.\u2122, Electronic Art\u2019s BattleForge\u2122 and SEGA\u2019s Stormrise\u2122 released last month, as well as GSC Gameworld\u2019s S.T.A.L.K.E.R: Clear Sky.\u00a0 When compared to DirectX 10 game play, DirectX 10.1 games have proven to deliver higher game performance and an improved visual experience.\u00a0\u00a0<\/p>\n
\u201cThe new ATI Radeon HD 4890 graphics card could very well be the must-have gaming product of this spring,\u201d said Adrian Thomson, vice president, Marketing, Sapphire.\u00a0 \u201cWith breakthrough levels of game performance, cutting-edge feature support like DirectX 10.1, and high degree of performance tuning flexibility, the ATI Radeon HD 4890 is one of the best performers in its class.\u201d<\/p>\n
Making the best even better
\nThe ATI Radeon HD 4890 graphics card delivers exceptional value to gamers, handling even the most intense games at high resolutions and image quality settingsii. For overclocking enthusiasts, the ATI Radeon HD 4890 offers tremendous performance tuning potentialiii. Those looking to get even more performance out of their gaming rigs can combine as many as four ATI Radeon\u2122 HD 4890 cards in one PC utilizing ATI CrossFireX\u2122 technologyiv.<\/p>\n
\u201cGamers that want The Ultimate Visual Experience\u2122 demand the best performing card, and our new ATI Radeon HD 4890 graphics cards will give them exactly that,\u201d said Eddie Memon, vice president, Marketing, XFX.\u00a0 \u201cWith the new ATI Radeon HD 4890 we\u2019re approaching the holy grail of clock speeds, targeting 1GHz, achievable through XFX\u2019s superior design and the quality of the new graphics processor from AMD.\u201d<\/p>\n
ATI Stream technology
\nBy harnessing ATI Stream technology in combination with a number of ATI Stream-enabled applications, the ATI Radeon HD 4890 graphics card can also help accelerate the conversion of standard and HD video into multiple formats for use on differing consumer electronics devices. CyberLink, an innovative software developer for digital media creation, playback, and sharing applications, has optimized its award-winning video editing software, PowerDirector 7 to make use of ATI Stream technology. The recently released update to PowerDirector 7 incorporates ATI Stream technology to provide GPU accelerated video conversion, featuring higher levels of performance and functionality when compared to CPU-only acceleration.<\/p>\n
\u201cCyberLink is committed to helping consumers create digital content quickly and easily,\u201d said Alice H. Chang, CEO of CyberLink Corp. \u201cPowerDirector 7, Cyberlink\u2019s award-winning video editing software, takes advantage of ATI Stream technology, making a great experience even better. With PowerDirector 7 and ATI Stream technology, anyone can edit high definition video, create an amazing movie, and encode it for playback on virtually any device faster than ever before.\u201d<\/p>\n
A multimedia experience that\u2019s beyond HD
\nWhile the ATI Radeon HD 4890 graphics card was bred to be a gaming powerhouse, it also offers exceptional HD multimedia performance. All ATI Radeon HD 4800 series cards allow users to enjoy HD digital contentv with uncompromising visual fidelity while helping to enhance the definition and clarity of lower resolution media. Through AMD\u2019s second generation Unified Video Decoder (UVD 2.0) users can be assured of smooth HD video playback, sharp, crisp images and vibrant colors. With support for HDMI, picture-in-picture and the latest HD audio technologies like 7.1 surround sound, the ATI Radeon HD 4890 graphics card enables an impressive cinema-quality home entertainment experience.<\/p>\n
Ecosystem support
\nThe ATI Radeon HD 4890 graphics card is supported by a dozen add-in-board companies offering a variety of custom board and cooling solutions.\u00a0 Partners include ASUS, Club 3D, Diamond Multimedia, Force3D, GECUBE, GIGABYTE, HIS (Hightech Information Systems), Jetway, MSI, Palit Multimedia, PowerColor, SAPPHIRE Technology, VisionTek and XFX. It is available immediately at price ranging from $399 (AUD) to $449 (AUD) including GST.<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 For more information, visit www.amd.com\/radeon4890\/presskit<\/a>. DirectX 10.1: What the Experts Say About AMD \u00a92009, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Avivo, CrossFireX, Radeon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc.\u00a0 Other names are for informational purposes only and may be trademarks of their respective owners.<\/p>\n","protected":false},"excerpt":{"rendered":" ? The ATI Radeon\u2122 HD 4890 processor raises the bar, delivering new levels of compute power, flexibility and performance \u2013 – Graphics engine clock speeds capable of nearly 1GHz ? Sydney, Australia \u2013 6 April 2009 \u2013 AMD (NYSE: AMD) today introduced the ATI Radeon\u2122 HD 4890 graphics card, driven by the world\u2019s most powerful<\/p>\n
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Check out the supporting videos for the new ATI Radeon HD 4890:<\/p>\n
\nExperience The DirectX 10.1 Difference
\nDr. Jon Peddie\u2019s Thoughts On The Future of Discrete Graphics and the Video Game Market
\nThe Making of an ATI Graphics Card<\/p>\n
\nAdvanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http:\/\/www.amd.com<\/a>.<\/p>\n